data management platforms (DMPs)

Get the latest on data management platforms (DMPs): From commentary on M&A activities to practical advice on DMP selection and use.

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Announcing Forrester’s First DMP Wave For Asia Pacific

Xiaofeng Wang July 10, 2019
I’m excited to share that “The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019” is now live. It’s the first time we evaluated data management platform (DMP) vendors’ capabilities in Asia Pacific (AP). In our 39-criterion evaluation, we identified the 10 most significant ones — Adobe, BrainPad, Cxense, iPinYou, Lotame, nEqual, Oracle, Salesforce, […]
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Why Sizmek’s Ad Server Shouldn’t End Up With Amazon

Joanna O'Connell May 24, 2019
Serving ads . . . sounds boring, right? And on its face, it is. Ad servers are the pipes of digital advertising — they (virtually) move content or ad creatives into empty slots on a publisher’s pages and keep track of how many times they did it. So it’s no wonder that most of the […]
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The Future Of Mobility Is Data, Not Cars

Lorenzo Introna December 5, 2018
Having worked in and with the automotive industry for around 25 years, the challenges that OEMs face given their size and structures often inhibit the business agility needed to provide lasting customer value in an age of digital disruption. The focus has always been more skewed toward the product experience and product features and defining […]
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Impressions From Alibaba’s Computing Conference

Dan Bieler October 8, 2018
Alibaba has become one of the world’s most fascinating and cutting-edge technology businesses — and is key to understanding where the digital era is heading.
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US Data Management Platform Market To More Than Double In Five Years

Jennifer Adams December 14, 2017
US companies continue to spend more on ad technology (adtech). In our latest Forrester Data Business Technographics® Marketing Survey, 2017, 60% of US respondents expect to increase spending on adtech this year, versus 45% last year. Almost one-quarter plan to increase adtech spending by more than 10%. With the adtech space, data management platforms (DMPs) […]
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From Darling To Workhorse: Programmatic’s Growing Pains And What Comes Next

Joanna O'Connell November 1, 2017
I attended AdExchanger’s semi-annual Programmatic I/O conference last week to absorb the latest in industry talk and get a pulse check on the health and wellness of the programmatic ecosystem. This show was illuminating in that I found signs of both enthusiasm and beleaguerment in equal measure. It felt, in short, like a meaningful corner […]
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The European DMP Landscape: Niche And Local Platforms Offer Competitive Solutions For European Marketers

Samantha Merlivat October 26, 2017
Data management platforms have been a focal point of discussion this year. Most advertisers I speak to are either deploying or considering the deployment of a DMP to complete their technology stack. Often, their objectives go well beyond media buying. And while most invite US platforms like Adobe, Salesforce and Oracle to RFPs – all […]
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Consolidations In Data Governance Tooling Are Emphasizing DG importance For Future Data Usages

Henry Peyret February 23, 2017
While data governance has been a business need for years, it is becoming more visible as a center-stage business concern. Driving this shift are new regulations and new requirements addressing consumer data ownership, privacy, and business data monetization. Two of the most important regulations are the European General Data Protection Regulation (GDPR), and the Basel […]
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Salesforce Closes their Marketing Cloud Gap with Krux

Susan Bidel October 4, 2016
Posted in collaboration with Richard Joyce and Joe Stanhope, with Melissa Parrish.   With 150,000 customers, Salesforce, one of the world’s largest providers of customer relationship management (CRM) technology, is a trusted steward of its clients’ first-party customer and sales data. In acquiring Krux, a data management platform that ranked as a Leader in Forrester’s […]
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Data Management Platforms Go Mainstream

Jennifer Adams April 13, 2016
The holy grail of digital advertising is accurately determining who to target, when to target them, and what products to highlight. Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. In our recently published Ad Technology (Data Management Platforms) Forecast, 2016 To […]
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Digital Media Buying Gets The “Programmatic” Makeover

Richard Joyce December 2, 2014
If you are, like me,  deeply involved with digital advertising, one of the industry mantras of the last few years was anything with a taste of “PROGRAMMATIC.” Yes, you can say it with me now: “PRO·GRAM·MAT·IC.” Ahhhh.  In reality, I think that we are only starting now to truly see programmatic methods and techniques adopted […]
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The Beginning Of The End For The “Programmatic” Ad Network

Richard Joyce August 21, 2014
The acquisition of [X+1] by Rocketfuel signals the beginning of the end for “programmatic” ad networks. Since the industry’s shift to programmatic, countless ad networks have changed how they market themselves, adjusting their sales language to mimic legitimate programmatic platforms. The “programmatic” ad network insertion order-based and flat-rate business model has prolonged the black box […]
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Let’s Talk About Programmatic

Richard Joyce August 19, 2014
Programmatic – one of digital marketing’s buzzwords of 2014. It seems today everyone is doing programmatic ad buying – and if you’re not, then some would say your media strategy is lagging behind.  Most marketers are still trying to make sense of the programmatic buying space and answer questions like: How should I be using […]
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