data quality & data governance

Insights

VIDEO

Data Strategy & Insights 2019: Reimagine To Reinvent

Srividya Sridharan September 5, 2019

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BLOG

Privacy Topples Attribution Measurement . . . For Now

Tina Moffett October 11, 2018
News flash for marketers using Google for advertising: Measurement just got more difficult. GDPR forced Google to rethink how it gathers, stores, and uses customer and prospect data or face hefty fines that could add up to millions. As a result, Google has restricted advertisers’ ability to access data to measure marketing effectiveness. This means that […]
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BLOG

Are You Modernizing Your B2B Go-To-Market Strategies?

Laura Ramos June 14, 2018
Last week, I had the opportunity to speak at a dinner event with 20-plus senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market (GTM) challenges associated with buyer behavior change in general, account-based marketing (ABM) specifically. To get the conversation going, […]
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BLOG

When Goofy Kicks Donald Duck, Your Company Loses

Brandon Purcell April 6, 2018
I just had the pleasure of attending a Forrester Leadership Boards workshop followed by our Consumer Marketing Forum in New York City.  As usual, data challenges remain top of mind for most marketers – siloed data, dirty data, inaccessible data… the usual suspects.  However, there was also a data manifestation of an age old organizational […]
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BLOG

Another Serious Player Is Entering The Data Governance 2.0 Market

Henry Peyret November 20, 2017
erwin, the very well known data modeling vendor separated from CA in 2016, is announcing a data governance module in addition to their existing suite of  Data modeling, Enterprise Architecture and Business Process modeling The first release of the data governance is benefiting of the strong metadata repository acquired from Corso and is delivering business […]
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BLOG

Data Engineers Will Be More Important Than Data Scientists

Michele Goetz November 13, 2017
Does it seem like the ability to find, hire and retain data scientists is a losing battle? Is spending $500K+ per year for a Data Scientist worth it? What is a data scientist anyway? Those a real questions and are the markers that how you are supporting your insight strategies might be at odds with […]
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PODCAST

Countdown To GDPR

What It Means May 25, 2017
Forrester Principal Analyst Fatemeh Khatibloo examines the impact of the new General Data Protection Regulation (GDPR), which rewrites privacy rules and converts privacy as a human right to a force of market disruption.
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BLOG

Divide (BI Governance From Data Governance) And Conquer

Boris Evelson January 4, 2017
Stop! Before you invest even 10 minutes of your precious time reading this blog, please make sure it's really business intelligence (BI) governance, and not data governance best practices, that you are looking for. BI governance is a key component of data governance, but they're not the same. Data governance deals with the entire spectrum […]
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BLOG

Do Not Confuse Data Governance With Data Management

Henry Peyret February 17, 2016
Last week, I participated in a roundtable during a conference in Paris organized by the French branch of DAMA, the data management international organization. During the question/answer part of the conference, it became clear that most of the audience was confusing data management with data governance (DG). This is a challenge my Forrester colleague Michele […]
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BLOG

Why Maturity Models For Data Governance Are Irrelevant In The Data Economy

Henry Peyret May 14, 2013
There are multiple maturity models and associated assessments for data governance on the market. Some are from software vendors, or from consulting companies, which use these as the basis for selling services. Others are from professional groups like the one from the Data Governance Council. They are all good — but frankly not adequate for […]
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