demand-side platforms (DSPs)

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Omnichannel: It’s Not What Your Ad Tech Provider Tells You It Is

Joanna O'Connell March 8, 2018

I love digging into data. Sounds obvious, I know. I’m an analyst, after all. But when I returned to Forrester, just after the Q2 2017 Omnichannel DSP Wave published, I found we were sitting on a treasure trove of data gleaned during the customer reference survey portion of the research. And it was illuminating. This […]

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TV Industry: It's Time For A Round of "Stop, Keep, Change"

Joanna O'Connell December 8, 2017

I’m obsessed with the future of television. A couple years ago, I pursued it largely as a research exercise. Today, I’m up in arms based on my own experience as a TV consumer. The rumors are true: empowered consumers are real and I am one. And of late, my ad experience with my chosen form […]

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From Darling To Workhorse: Programmatic’s Growing Pains And What Comes Next

Joanna O'Connell November 1, 2017

I attended AdExchanger’s semi-annual Programmatic I/O conference last week to absorb the latest in industry talk and get a pulse check on the health and wellness of the programmatic ecosystem. This show was illuminating in that I found signs of both enthusiasm and beleaguerment in equal measure. It felt, in short, like a meaningful corner […]

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Salesforce Closes their Marketing Cloud Gap with Krux

Susan Bidel October 4, 2016

Posted in collaboration with Richard Joyce and Joe Stanhope, with Melissa Parrish.   With 150,000 customers, Salesforce, one of the world’s largest providers of customer relationship management (CRM) technology, is a trusted steward of its clients’ first-party customer and sales data. In acquiring Krux, a data management platform that ranked as a Leader in Forrester’s […]

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Digital Media Buying Gets The "Programmatic" Makeover

Richard Joyce December 2, 2014

If you are, like me,  deeply involved with digital advertising, one of the industry mantras of the last few years was anything with a taste of “PROGRAMMATIC.” Yes, you can say it with me now: “PRO·GRAM·MAT·IC.” Ahhhh.  In reality, I think that we are only starting now to truly see programmatic methods and techniques adopted […]

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The Beginning Of The End For The "Programmatic" Ad Network

Richard Joyce August 21, 2014

The acquisition of [X+1] by Rocketfuel signals the beginning of the end for “programmatic” ad networks. Since the industry’s shift to programmatic, countless ad networks have changed how they market themselves, adjusting their sales language to mimic legitimate programmatic platforms. The “programmatic” ad network insertion order-based and flat-rate business model has prolonged the black box […]

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Let's Talk About Programmatic

Richard Joyce August 19, 2014

Programmatic – one of digital marketing’s buzzwords of 2014. It seems today everyone is doing programmatic ad buying – and if you’re not, then some would say your media strategy is lagging behind.  Most marketers are still trying to make sense of the programmatic buying space and answer questions like: How should I be using […]

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