digital asset management (DAM)

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Ask These Questions Before Investing In DAM

Nick Barber February 28, 2019
The perception that digital asset management (DAM) isn’t much more than static cloud storage is completely out of touch with today’s advanced DAM capabilities. Although technologies such as web CMS, content marketing platforms, and MRM boast DAM-like capabilities, most enterprises still need best-of-breed DAM for their rich media content needs. Many companies have caught on […]
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DAM Or Web CMS? Part 2: Find Out Which DX Technology You Need For Workflow And Delivery

Nick Barber December 4, 2018
In the second part of our series, we take a look at workflow and delivery and where digital asset management and web content management systems excel. If you haven’t seen the first part of our analysis, make sure you check it out. Do you need more help? Forrester clients can set up an inquiry with […]
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DAM Or Web CMS? Find Out Which Digital Experience Technology You Need

Nick Barber November 7, 2018
We get a lot of questions from clients about the differences between digital asset management (DAM) and web content management systems (web CMSes). In this two-part series, Mark Grannan and I break down the technologies into four categories: users, assets, workflow, and delivery. In our first video, we tackle users and assets. Do you need […]
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Sitecore’s Purchase Of Stylelabs Fits a Trend — But Is Not A Game Changer

Nick Barber October 10, 2018
Sitecore finally got its DAM. In the latest example of the convergence and consolidation in the digital experience market, Sitecore bought DAM vendor Stylelabs. The addition of DAM to the Sitecore portfolio (dubbed the “Experience Platform”) — which started with web CMS, then progressed to eCommerce and customer profile management — means that Sitecore has a stronger […]
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Apptio Moves To Automate Enterprise Tech Optimization

James Staten October 3, 2018
Nearly all CIO organizations struggle to optimize cloud consumption. It’s helpful that there is a growing set of tools to help you learn how to best leverage cloud platform services and how to identify when your use is suboptimal and overly costly. But this guidance would be far more effective if it could give you […]
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The Magento Acquisition Finally Moves Adobe “Beyond Marketing,” But It’s Just The First Step

Mark Grannan May 22, 2018
On Monday, Adobe announced its $1.68 billion acquisition of Magento. By adding eCommerce capabilities, Adobe is better able to compete with SAP Hybris, Salesforce, and Oracle. Why Magento? A number of commerce-centric offerings exist on the market — but none of them are like Magento. Magento has not only demonstrated growth, but it also boasts a vibrant community of developers and […]
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Track-And-Trace Solutions Improve Strategic Objectives Across The Entire Value Chain

Dan Bieler March 6, 2018
Building the business case for your digital investment is hard, so you need to drill into the specifics of any given process you intend to digitize. Digital track-and-trace solutions contribute to ROI in many different ways. The main strategic reasons for using them are: More effective risk management. Many countries are putting in place regulations […]
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GE Digital Update: Lessons From An Industrial Giant

Nigel Fenwick February 21, 2018
Last year we published The Right Way To Establish A Digital Platform Business to examine how GE’s former CEO, Jeff Immelt, established GE Digital under the leadership of Bill Ruh. GE Digital and its Predix platform were supposed to be an engine of revenue growth for GE. Given all the doom and gloom news surrounding […]
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Bynder’s Acquisition Of WebDAM For $49 Million Will Force Big Players To Innovate

Nick Barber February 16, 2018
The digital asset management (DAM) market continues to consolidate with the latest big purchase of San Mateo, CA based WebDAM by Bynder, a European player based in Amsterdam that has been expanding in the US. Consolidation signals maturity in the marketplace and that means that differentiation isn’t as easy. The hip Bynder culture and SaaS-based […]
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Don’t Be Fooled — DAM Is Still Relevant

Nick Barber February 24, 2017
If you think digital asset management solutions are a relic of the past or a graveyard of static assets then you’re dead wrong. While complementary technologies like web content management, content marketing platforms, and product information management offer DAM-like capabilities, most marketers still prefer to use a dedicated DAM. But how do you determine if […]
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Which Vendor Will Deliver Your Digital Customer Experience Platform? Here Are 17 Candidates

Forrester December 3, 2013
Choosing digital customer experience solutions isn’t easy for application development and delivery (AD&D) pros, or for their counterparts in the business. Tech pros used to respond to digital business needs by acquiring, say, a web content management or eCommerce system. They may have integrated other software tools to deliver extended capabilities. And it was good. […]
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The 14 Digital Customer Experience Tools You’re About To Invest In

Forrester September 4, 2013
If you’re involved in delivering and executing great digital customer experiences, you’ll want to access Forrester’s new TechRadar report that digs into the diverse, rapidly evolving technology ecosystem that supports this strategic business imperative. We define 14 technologies (and cite representative vendors) including web content management, eCommerce, email marketing, web analytics and testing — all […]
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