digital business

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Make Your Brand "Voice" Loud And Clear

Dipanjan Chatterjee July 23, 2018

Voice is marketing’s most significant paradigm shift this decade — one that has far-reaching implications for how brands engage customers and prospects. Read Forrester’s latest report on voice to learn why voice will flourish, what that means for your brand, and how to get ready to win in the world of voice. Get Ready For The […]

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Empower Autonomous Teams To Accelerate Digital Delivery

Martin Gill July 20, 2018

The need for speed has never been greater. Empowered customers are fickle. Big tech is disintermediating you. Disruptors lurk in the darkest corners of your markets, ready to rise krakenlike to swallow your floundering ship whole. Your prospects are bleak. A depressing way to end the week? Perhaps not. Speed of execution is more vital […]

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Not All Innovation Is Created Equally

Brian Hopkins July 17, 2018

I talk to clients about their innovation plans and technology all the time, especially their plans with technologies that are emerging, like the ones I blogged about here from our report, “The Top Emerging Technologies To Watch 2018.” It’s become clear to us that finding innovative ways to exploit emerging technology has become really important to enterprises — […]

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Organizational Design Needs Deep-Rooted Change

Sharyn Leaver July 9, 2018

Every day, executives lean in and light up when we describe the virtues of operating with true customer obsession, vowing to make a change . . . . . . and then they return to their reality. The entrenched design of their companies’ organization holds them back. Our research asserts that any modern organization needs […]

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The Billion-Customer Digital Accessibility Opportunity

Gina Bhawalkar June 27, 2018

There’s a vast population that many companies can’t reach because they design experiences without accessibility in mind — it’s large and growing by the minute. And these potential customers have money to spend: Over 1 billion people worldwide have a disability, and they have over $1.2 trillion in annual disposable income. That number balloons to […]

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You Can't Afford To Wait And See With Emerging Tech

James Staten June 21, 2018

New C-Suite Must-Read Report: “Technology Innovation Chains Create Breakthrough Opportunities” To C-suite execs responsible for driving business innovation, I highly encourage you to read Brian Hopkins‘ latest report, which shows that today’s approach to emerging tech innovation is dead. If you are either investing in single technologies or waiting for emerging technologies to mature along […]

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You Can't Afford To Wait And See With Emerging Tech

James Staten June 21, 2018

New C-Suite Must-Read Report: “Technology Innovation Chains Create Breakthrough Opportunities” To C-suite execs responsible for driving business innovation, I highly encourage you to read Brian Hopkins‘ latest report, which shows that today’s approach to emerging tech innovation is dead. If you are either investing in single technologies or waiting for emerging technologies to mature along […]

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Banking CX Is Stagnating

Alyson Clarke June 19, 2018

Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. Based on a survey of more than 110,000 US adult customers in 2018, Forrester’s Customer Experience Index (CX Index™) methodology measures how well a brand’s customer experience strengthens the loyalty of its customers so that […]

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Grocers Partner For Digital Growth

Ananda Chakravarty June 13, 2018

Grocers Are Partnering For Digital Growth The last few months have been a watershed of new deals around grocery fulfillment. Walmart is partnering with DoorDash, Kroger is investing in Ocado, Target is acquiring Shipt, and Amazon is delivering groceries to consumer vehicles. Fulfillment has become the key parameter for grocers to grow their digital business. […]

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C/4HANA: SAP's Industrialization Of Customer Engagement

John Bruno June 5, 2018

SAP announced a new name, market position, and strategy for its customer engagement portfolio. Instead of a potpourri of products, SAP will now offer the quirkily named C/4HANA, which is comprised of SAP Marketing Cloud, SAP Commerce Cloud, SAP Service Cloud, SAP Sales Cloud (including CallidusCloud), and SAP Customer Data Cloud (Gigya). C/4HANA attempts to remind […]

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C/4HANA: SAP's Industrialization Of Customer Engagement

John Bruno June 5, 2018

SAP announced a new name, market position, and strategy for its customer engagement portfolio. Instead of a potpourri of products, SAP will now offer the quirkily named C/4HANA, which is comprised of SAP Marketing Cloud, SAP Commerce Cloud, SAP Service Cloud, SAP Sales Cloud (including CallidusCloud), and SAP Customer Data Cloud (Gigya). C/4HANA attempts to remind […]

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AI Takes Location To A New Level

Jennifer Belissent, Ph.D. June 5, 2018

I’m really excited to join VentureBeat today for the webinar: “AI-powered location: A step closer to the future?” This isn’t my first foray into the spatial and mapping world. In fact, I’ve been a big fan of maps since my days in Africa, where my map of the world was the only decoration I had […]

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Risk Tech, Reg Tech — All The 2018 Tech

Nick Hayes June 4, 2018

The Forrester Tech Tide™: Risk And Compliance Management, Q2 2018 We recently published our Tech Tide™ report outlining 14 key risk and compliance technologies to track in 2018. One of the challenging parts of this research is setting the right scope. We found risk and compliance technology everywhere, covering every industry, region, and niche use case. […]

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Telecom Operators Deliver Insights Services — With Network And Subscriber Data

Jennifer Belissent, Ph.D. June 3, 2018

A few years ago, I met with an incumbent telecom provider in Europe, and they came across as being from “the old country.” I asked about their data strategy, and they were horrified at the thought of doing anything other than securing and protecting their data assets. Even just one year ago at Mobile World […]

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Too Fast To Fail

Martin Gill May 25, 2018

There’s an old mantra that no one really believes anymore: too big to fail. Tell that to the dinosaurs. In the past 20 years, business has undergone a critical pivot. We’ve moved from the age of scale, when the winners were vertically integrated monoliths with vast purchasing power, through the age of information to a […]

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VivaTech 2018

Thomas Husson May 22, 2018

From Thursday to Saturday, more than 70,000 visitors will attend the third edition of VivaTech in Paris, one of the largest digital and tech conferences in Europe. The aim is to celebrate innovation and to help startups and businesses grow. The lineup of speakers is pretty impressive, starting with Mark Zuckerberg, who will join a […]

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SAP Leonardo Is Growing Up

Leslie Joseph May 22, 2018

Here are a few thoughts from the SAP Leonardo Center launch in Singapore in early May. The good news: Since we last reported on Leonardo, SAP is clearer about what Leonardo actually is and has more mature messaging and interesting customer examples to share. Leonardo itself, though, continues to be a work in progress. So, […]

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All Brands Need A Full-Fledged Digital Commerce Strategy

Michelle Beeson May 17, 2018

The internet has enabled brands to sell more of their products to an ever-expanding universe of shoppers, but digital distribution has also added complexity to the relationship between brands and retailers and other channel partners. All brands need to set parameters around the digital sales of their goods, regardless of the type of brand or […]

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Map Your Way To Digital Technology Mastery

Ted Schadler May 11, 2018

Forrester defines digital transformation as harnessing digital assets to continually improve customer outcomes while increasing operational agility. Digital transformation is a state of being; it’s not something with definitive beginning and ending points, but a constant state of motion. And building a technology road map for digital transformation presents greater difficulty than it might seem […]

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What Marketers Need To Know: Social Media Q1 2018 Roundup

Brigitte Majewski May 2, 2018

Q1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […]

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