digital customer experience

Insights

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Amazon Flirts With Banks And Their Customers: Here’s What You Should Do

Peter Wannemacher April 3, 2018
Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor . . . Okay, that’s not exactly what’s happening here, but it sure felt like that to many bank executives who heard the […]
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Q&A: Branded Manufacturers Digital Commerce Strategies

Michelle Beeson March 29, 2018
Direct-to-consumer (D2C) commerce is not a new concept for branded manufacturers, but there is certainly renewed interest and more options to choose from. With consumers ever more digitally connected, branded manufacturers are enticed by direct digital commerce benefits, like better sales margins, increased product control, and richer customer relationships. A new Q&A report explores questions […]
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Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce

Michelle Beeson March 29, 2018
Retail digital business executives must challenge the status quo and deliver omnichannel excellence across the customer lifecycle. Changing consumer behaviours, new technology, and an evolving competitive landscape mean that traditional organizational structures, processes, and channel-centric measures are no longer fit for purpose. A truly omnichannel operation that spans the customer life cycle will optimize revenue, […]
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The Fintech Industry Has Grown Up

Oliwia Berdak March 12, 2018
Having trekked between the ExCel convention center and central London for most of last week – Finovate Europe moved to this larger and more remote location from the historical Old Billingsgate Hall this year – I can’t help but think that the changed location and format of the event reflect the wider changes happening in […]
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Why The Home Depot Wins At Mobile Web

James L. McQuivey March 5, 2018
Take a not-so-random walk with me and my colleagues Brendan Miller and Jennifer Wise as we go deep into the case study of The Home Depot. The company ranked at the top of our recent The Forrester Retail Wave™: US Mobile Web, Q4 2017 evaluation. Beyond reporting the scores, we also went in search of […]
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Accelerate Digital Transformation With Forrester’s Business Innovation Canvas

Nigel Fenwick March 5, 2018
Challenge Thinking, Lead Change! I take very seriously my role in delivering on our company tagline – “Challenge Thinking, Lead Change” – especially the “challenge thinking” piece. In some companies, challenging thinking can get you into trouble fast, especially if you challenge leadership thinking. Some might describe this as “a career-limiting move.” But not leaders […]
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The State Of Digital Business 2018: Top Technologies

Nigel Fenwick March 2, 2018
Top Technologies By Maturity While the scope of business strategy is increasingly defined by technology, not all technologies are equally important. To help digital leaders think about where to place their future technology bets, we published “The Top Emerging Technologies For Digital Predators” in 2017. More recently, as I was examining our latest digital survey […]
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Your Business Doesn’t Need A Digital Strategy!

Nigel Fenwick March 1, 2018
Digitize Your Business Strategy Before It’s Too Late In 2018, every CEO wants to have a “digital strategy” – which means at least we’ve made some progress over the past five years! To solve what they perceive to be the immediate challenge, CEOs adopt a range of tactics. Some, like Patrice Louvet at Ralph Lauren, […]
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Watch Out For Pitfalls In The Next Era Of Digital Services Engagements

Amanda LeClair February 9, 2018
As enterprises strive to stay on a path of digital evolution, the consulting and systems integration marketplace is rapidly transforming as well to deliver a new generation of digital services. Forrester data shows that services buyers are focused on the right priorities: improving customer experience and digitally reinventing the business for growth. But the path to […]
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To Be A Platform, Or Not To Be A Platform?

Nigel Fenwick February 9, 2018
That is the question! If you’re the CEO of your business, or maybe the chief digital officer (CDO) responsible for digital business strategy, it’s the central question you need to be asking of your leadership team. A platform business can take many forms, depending on how we define it. A platform business is certainly a […]
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Mind The Gap: The Forrester Digital Business Benchmark 2018

Nigel Fenwick February 8, 2018
Mind The Gap The digital gap between digitally advanced companies and their less digitally mature counterparts is widening. And the risk for companies just starting their digital journey is that they may have left it too late to catch up (see last week’s post, Your CEO Doesn’t Understand Digital). This is one of many insights […]
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#NRF2018’s Focus On Customer-Associate Engagement

Ananda Chakravarty January 22, 2018
At the packed NRF Big Show #NRF2018 in New York last week, many retailers looked at vendors touting new tech, including AI, AR/VR, and more, all in the name of improving customer experiences. But most of those same retailers know that, before leaping into that arena, they first need to bring existing systems up to […]
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Which Digital Agency Should You Use?

Ted Schadler November 20, 2017
I believe most firms have an existential need for a great digital experience service provider — an agency or consultancy — that can help them design, build, and sometimes operate the complex digital experiences your customers crave. Your need for help is driven by skyrocketing customer expectations, touchpoint complexity that’s out of control, and the […]
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Predictions 2018: Digital Strategy Reaches The Heartwood Of The Business

Jacob Morgan November 10, 2017
Digital business leaders know that customer obsession is the winning mantra, however meeting the needs of today’s empowered customer requires both laser focus and responsiveness. Experimentation, minimum viable products, and labs are so 2017. In 2018, digital business transformation will be played out at scale — in organization structure, in operating models, and in talk […]
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Forrester Releases First Of Its Kind Industry Wave Focused On Retailers’ Mobile Websites

Brendan Miller October 27, 2017
Home Depot and Wayfair take leading spots You already know Forrester for its iconic Wave graphic that ranks technology vendors on their strategy and capabilities to serve industry clients. Starting today Forrester is introducing new kind of research document called a Forrester Industry Wave that evaluates digital experiences of firms that serve end customers. The […]
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Q&A: Digital Experience Platform Wave 2017

Mark Grannan October 5, 2017
Two weeks ago my colleague Ted Schadler and I published our Wave on the Digital Experience Platform market (link) and an accompanying trends report (link). We’re grateful to all those** who contributed. While our analysis speaks (mostly) for itself, I want to tackle a few questions that have been popping up. I have cherry picked […]
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Another Mobile Feature Banks Should Offer: Subscription Management

Peter Wannemacher October 2, 2017
[this blog post was co-authored by Michael Chirokas] A year ago, Forrester published a report that listed Eleven Mobile Features That More Banks Should Offer. Unsurprisingly, our ongoing research continues to uncover new mobile services that belong on banks’ road maps. Recently, we came across another feature that several startups offer but that we haven’t seen […]
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VIDEO

Digital Store Technologies Take the Stage For Both Customer and Associate Experience

Ananda Chakravarty July 27, 2017
Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers.  What is digital retail theater?  It’s the combination of original retail theater – entertainment, novelty, and engagement – with digital technologies and services to create the next level of in-store experience.  My colleague, Brendan Miller […]
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Amazon Buys Whole Foods To Expand Its Digital Prowess In Retail

Brendan Miller June 16, 2017
Written by Principal Analyst Brendan Miller and Principal Analyst Brendan Witcher. Whole Foods’ brick-and-mortar expertise combined with Amazon’s digital prowess is a one-two punch that will give retail executives more sleepless nights. Our initial take on what Amazon’s $13.7 billion acquisition of Whole Foods means for the broader retail market: To thrive in grocery, Amazon […]
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Accelerate Your Digital Momentum At Forrester’s Digital Transformation Mumbai 2017

Ashutosh Sharma May 2, 2017
Forrester’s annual flagship India event Digital Transformation Mumbai 2017 is almost here. This exclusive event has grown over the years to become one of the most anticipated events for India’s senior business leaders. At last year’s event, we presented the right operating model for organizations to support their digital transformations: the customer-obsessed operating model. Our […]
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