digital disruption

Digital disruption is causing chaos and opportunity in every industry. Can your firm adapt to the digital revolution? Could it lead the charge?

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Five Consumer Lessons From The 2010s: No. 1

Anjali Lai January 9, 2020
There’s no better time to examine the past and future than when crossing the threshold of a new year and decade. During this time of thoughtful retrospection, it’s easy to exaggerate how dramatically the world has changed, thanks to cognitive bias. But certain changes are undeniable — after all, we entered 2010 at a time […]
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Blog

What Makes A Payments App Successful?

Arnav Gupta January 2, 2020
Excellence in digital experience is fast becoming a nonnegotiable expectation that customers have of a brand. The thing about expectations is that once they rise, they become par for the course. Payments apps are no exception! We recently analyzed eight apps from Indian payments providers. We found that with the next-to-zero cost of switching in […]
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Blog

2020: The Year Of Digital Products

Nigel Fenwick December 31, 2019
In the next two years, digitally mature companies will shift focus from digital transformation to digital product development. What will it take for them to execute?
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Blog

Avoid Becoming Dumb Money

Nigel Fenwick December 9, 2019
A new breed of corporate venture capital is emerging, leveraging lessons learned from past VC experiments. VP and Principal Analyst Nigel Fenwick dissects this trend.
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Video

Google Makes Moves Into Banking: Should Banks Be Worried?

Alyson Clarke November 14, 2019
Google may offer consumers checking accounts as soon as next year. Principal Analyst Alyson Clarke explains what the move means for banks.
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Blog

Predictions 2020: The Media Industry Braces For Long-Term Change

Collin Colburn October 29, 2019
The battle for customer loyalty and wallet share will intensify. What happens in 2020 will have implications that extend well into the new decade.
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Blog

Predictions 2020: Anxious, Lost Consumers Are Hungry To Connect

James L. McQuivey October 28, 2019
In an era of convenience and hyperpersonalized experiences, consumers still feel unfulfilled. Learn how marketers, tech providers, and consumers themselves will attempt to fill the void.
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Blog

How WeBank Became The World’s Largest Digital Bank

Meng Liu October 24, 2019
Can you imagine a digital-only bank that has served 100 million customers within four years since its establishment? Not to mention those 100 million customers are all un-/underserved by traditional banks. Tencent-backed WeBank has achieved this goal and has become the largest digital bank in the world. The secret sauces of WeBank are the tech-driven […]
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Blog

Banks Have Neglected SMEs — They Will Come To Regret It

Peter Wannemacher October 2, 2019
Most incumbent banks have ignored small- and medium-sized (SME) business clients. Meanwhile, fintechs have quietly built ecosystems that are poised to poach SMEs.
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Blog

BBVA Tops Forrester’s 2019 Global Mobile Banking App Reviews

Benjamin Ensor September 24, 2019
Spain’s BBVA has come top in Forrester’s global mobile banking app reviews for the third year in succession. Over the past few months, a team of Forrester analysts and other researchers has reviewed the functionality and user experience of 54 leading mobile banking apps from around the world. We’ve published the results in a series […]
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Blog

The UK’s Digital Banks Are Giving Established Banks A Run For Their Money

Benjamin Ensor September 18, 2019
How do British digital banks’ services compare to established banks'? We reviewed eight leading UK mobile banking apps to find out.
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Blog

How To Pick The Right Partners To Accelerate True Digital Transformation

Nigel Fenwick September 12, 2019
Transforming from a product-centric business to an outcome-delivery model requires the right technology and the right partners. VP and Principal Analyst Nigel Fenwick helps match your business needs with the right partners.
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Blog

Embed AI In Your Digital Supply Chain To Win, Serve, And Retain Customers

George Lawrie August 13, 2019
Read an overview of the three main ways AI can augment supply chain management operations.
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Video

Apple Card Will Be Popular — Here’s Why

Alyson Clarke August 7, 2019
Apple Card has the right mix of benefits to entice consumers. Learn why.
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Blog

Know When To Up The Digital Table Stakes

Nigel Fenwick July 24, 2019
Starbucks is sharing its market-leading digital capabilities with a company called Brightloom; in return, it gets a seat on the Brightloom board and a share in the company. Why did Starbucks make this move now?
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Blog

Facebook’s Recent Moves Highlight The Grand Challenge Of Digital Ethics

Brian Hopkins July 1, 2019
What lessons can we learn from Facebook's scandals? Seven Forrester analysts weigh in.
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Blog

DTC Disruptors Solve Three Escalating Tensions In Consumer Decision Making

Anjali Lai June 19, 2019
It's not just the minimalist design. It's not just the products in millennial pink. DTC is winning because it caters to customers' contradictory impulses around decision-making.
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Video

Chase Closes Finn: Lessons For Other Digital Banks

Alyson Clarke June 10, 2019
The closure of Finn does bring up some important lessons for other digital bank startups or digital offshoots of the major bank brands.
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Blog

Brands Must Revamp Digital Commerce Strategy

Michelle Beeson May 29, 2019
How should brands' digital commerence strategies change in response to the rise of direct-to-consumer brands?
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini May 20, 2019
Even Big Digital Companies Need Little Humans . . . Lots Of Them Amazon offered $10,000 of startup capital and up to three months of pay to qualifying employees who quit . . . and go start a local last-mile delivery business. The eCommerce giant had previously invested in local delivery companies, seeding the creation […]
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