digital disruption

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Seek The Elusive Zone Of Disruption

Nigel Fenwick October 8, 2012
As I analyzed examples of digital disruption I’ll be highlighting at the upcoming CIO Forum — “Leading Digital Disruption” — I was struck by the way in which every example could be tied to a shift in customer experience along two dimensions: pleasure and time. Along the pleasure dimension, disruptive technologies significantly increase the pleasure (or reduce […]
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Q&A with Bert DuMars, VP, Digital Marketing & Ecommerce, Newell Rubbermaid

Carrie Johnson October 5, 2012
I had the chance to catch up with Bert DuMars, VP of Digital Marketing & eCommerce at Newell Rubbermaid, in advance of his keynote later this month at the eBusiness Forum. I spoke with Bert about the impact of digital channels on the overall shopping experience, and how Newell Rubbermaid is charting a course for profitable […]
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A Faster Horse: It’s Time for Enterprise Personal Computing 2.0

David Johnson October 1, 2012
Technology Vendors for IT Focus on IT Spend Forrester's technology vendor clients prefer data over analysis, whereas our IT clients prefer analysis. The vendors are gracious and will sit through a few slides of customer problem examples and politely let me wax on about where their real opportunities are, but most only really perk up […]
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What Are Companies And Brands Investing In To Deliver Great Digital Experiences?

Forrester September 28, 2012
The intense work by companies and brands to deliver stellar digital experiences (DXes) has been exciting to witness. This isn’t just incremental change for most organizations; it’s transformational. (Think: Outside In, a new book by two Forrester colleagues.) But these things don’t just happen. It’s not magic. It takes significant planning and commitment across silos: […]
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Digital Disruption Is A Bigger Deal Than You Think

James L. McQuivey September 26, 2012
You have heard the word disruption; you know what that is. And you have heard the word digital. You know what that is, too. But put them together – digital disruption – and they add up to much more than the mere sum of their parts. Digital disruption, when properly understood, should terrify you. Three […]
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Four Points To Ponder In A Digitally Disruptive World

Stephen Powers September 21, 2012
It’s amazing how quickly the world of digital experiences is changing technology, and vice-versa. I’ve covered web content management (WCM) since I joined Forrester in 2006, and that particular market has changed quite in a bit, due in large part to the disruptions caused by digital experiences. These days, many more stakeholders participate in the […]
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Digital Disruption Will Tear Down And Rebuild Every Product In Every Industry

Carrie Johnson September 19, 2012
  Digital disruption is forcing business leaders in every industry to rethink their strategy. Music, media, and publishing have been turned upside down. Now, non-digital products and services — from airlines to automobiles — must consider new competitors, new economics, and new customer relationships. For example, game-changing, disruptive mobile experiences and apps on platforms like […]
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How Social, Mobile, And Tablets Are Revolutionizing Consumer Banking

Forrester September 10, 2012
Everyone is talking about it, everyone is doing it, and everyone wants one. Social, mobile, and tablets are creating digital banking disruption and fundamentally shaking up how banks interact with and serve their customers. The rise of the digital channels has given banks a unique opportunity to drive lower-complexity, everyday tasks to digital channels while […]
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The Digital Disruption Changes Everything — Unless It Doesn’t

Forrester September 6, 2012
I'm going to tell you a story of opportunity. I will warn you in advance that it paints the art of the possible, but ultimately it's a cautionary tale.  I have a 17-year-old son. He's a high school senior and attends a private high school in our city. In Forrester terminology, you could call him […]
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Will Amazon’s Deep Pockets Strangle Netflix?

Nigel Fenwick September 4, 2012
Amazon’s recent distribution agreement with Epix is a big threat to the dominance of Netflix in the movie streaming market. Last year Netflix attempted to shift its business strategy to focus mainly on streaming video. Although I wasn’t present in the boardroom discussions, it’s a reasonable bet that Reed Hastings and his team had decided the […]
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Why Your Company Needs You To Attend Forrester’s Business Architecture & Process Summit

Alex Cullen September 1, 2012
The pace of business change is accelerating. The reason why it is accelerating is the mushrooming of disruptive factors: your customers expecting anytime/everywhere access to you through their mobile devices, competitors leveraging big data technology to rapidly execute on customer-centric value propositions, and new market entrants with lean business models that enable them to outmaneuver […]
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Can IT Open New Sources Of Revenue?

Forrester August 31, 2012
Every once in a while I get the opportunity to completely immerse myself in one of my client's problems. This time, it was at an IT strategy offsite where a senior director of IT asked me one simple question: "How can we use information technology to help our company open up new streams of revenue?" […]
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Can US Government Shift To Outside-In Digital Approach?

Forrester August 27, 2012
I’ll refrain here from my urge to inject cynicism upon hearing the US government wants to take a more user-friendly and efficient approach to serving its citizens online. Instead, we’ll applaud United States Chief Technology Officer Todd Park, who just appointed the first class of Presidential Innovation Fellows. These 18 hand-picked, private-sector leaders will spend […]
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Delivering A Unified Digital Experience

Kyle McNabb August 24, 2012
Every day our clients flood us with inquiries on what to do about mobile and social software and smartphone and tablet adoption—not just as it pertains to their customers but to their employees too. Many firms seem to be scrambling to develop their mobile application strategy, spinning up new teams or working with outside agencies […]
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Products Are Going Digital — What Leading Examples Are *You* Seeing Out There?

Randy Heffner July 27, 2012
Here's a flash of the blindingly obvious: More and more products are going digital. You know this, but what I'm interested in is how they are going digital and to what degree. I see three major aspects: (1) the product itself becomes digital; (2) a physical product adds digital technology; and/or (3) processes and context around a physical […]
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One Fifth Of European Mobile Users Use Mobile Banking

Benjamin Ensor July 18, 2012
The longer we spend researching mobile banking, the more convinced I become that mobile banking is the most important innovation, or cluster of innovations, in retail banking in years, arguably in a century. Here’s why I think mobile banking is a much bigger deal than cash machines (ATMs), credit cards or home-based online banking: In […]
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Apple Schools Textbook Publishers In Education Innovation

Forrester January 19, 2012
 At Apple’s event today in New York, Apple unveiled iBooks2, a new version of its iBooks software that is tailored to interactive textbooks, and iBooks Author, an app that makes it free and simple to create interactive textbooks for the iPad. There are already thousands of digital textbooks available on the iPad, as well as […]
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2012 Market Insights Professionals – Better … Stronger … Faster?

Forrester December 13, 2011
As the world starts discussing the intricacies of the Mayan calendar, Nostradamus’ predictions and the potential appearance of “Planet X” in 2012, we thought we would get the conversation focused on something much more important … the future of Market Insights. No, there’s no doomsday planned for our profession but, yes, there may be some […]
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Introducing Engaged TV: Xbox 360 Leads The Way To A New Video Product Experience

James L. McQuivey December 5, 2011
What to do when a failed product concept still lingers, haunting every attempt at injecting it with new life? That's the problem with interactive TV, a term that grates like the name of an old girlfriend, conjuring up hopes long since unfulfilled yet still surprisingly fresh. Gratefully, it’s time to put old product notions of interactive […]
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The Battle For The Digital Wallet

Benjamin Ensor November 25, 2011
Over the past couple of years I have been intrigued by the concept of a 'digital wallet' that will combine mobile payments with a variety of other benefits for customers. The more people I talk to, the more convinced I am that mobile digital wallets will mark a big shift in retail payments. A mobile […]
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