digital intelligence

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The Insights Beat: Save Your Data Strategy From A Nosedive

Srividya Sridharan June 12, 2019
(Jeremy Vale and Paolo Santamaria contributed to this post.) This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? Time To Sound The Alarm In order to compete in the age of […]
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5G@MWC19 — Reflections On Mobile World Congress 2019

Dan Bieler March 1, 2019
Mobile World Congress (MWC) 2019 took place in Barcelona.
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Maximize Your Tech Investment By Making Sense Of The Digital Intelligence Tech Landscape

James McCormick February 13, 2019
Digital Disruptions Complicate Digital Intelligence Needs Digital intelligence (DI) — the practice of understanding and optimizing digital customer engagements — has been around for as long as the internet itself. But it has not remained stagnant. The practices and technologies needed to support DI have continued to be revolutionized by the digital disruption. And the number of […]
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The Insights Beat: Quash The Groundhog Day Effect In Your Insights Journey

Srividya Sridharan February 7, 2019
It’s early February. Punxsutawney Phil predicted an early spring this year, and there is hope (and warmth) in the air.[i] But it’s not always rosy for you as a data, analytics, and insights leader. You tirelessly toil to get value from your enterprise data and try to apply those insights at scale to impact business […]
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Data Governance Takes A Turn — And It’s A Doozy

Michele Goetz February 6, 2019
If you were to ask me a year ago what I would point to as a best practice for data governance, my response would be to look at what financial services firms do to meet their regulatory requirements. Fast-forward to the age of GDPR and the new privacy mandates coming out of California (CCPA), and […]
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Retailers: Use In-Store Sensor Tech To Understand And Enhance Customer Experiences

James McCormick January 24, 2019
Sensor-based technologies have been around for a while now — remember all the beacon hype? — and are now rapidly gaining traction. In-store sensor technology and, more importantly, its contribution to understanding our in-store customers and businesses, is at a point where it is now truly digitally transforming physical stores and the experiences delivered to customers. […]
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Location, Location, Location!

James McCormick January 16, 2019
There are three things that matter in real estate: location, location, location. It is the real estate agent’s mantra and is largely believed to be the most important factor to consider when buying property. In the same vein, location has the power to affect your business: how it operates, total sales, which customers to target, […]
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Use Text Analytics Technologies To Handle Mountains Of Unstructured Data

Boris Evelson June 14, 2018
Enterprises are sitting on mountains of unstructured data — 61% have more than 100 terabytes, and 12% have more than five petabytes! Luckily, there are mature technologies out there that can help. First, enterprise information architects should consider general-purpose text analytics platforms. These are capable of handling most, if not all, text analytics use cases, both […]
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PODCAST

Smart Homes And The Subscription Economy

What It Means June 7, 2018
Forrester Vice President and Principal Analyst Frank Gillett discusses the smart home: the types of technologies in the market, the ways in which they’re used by consumers, and how the smart home could change the economy as we know it.
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Improve Your Insights Storytelling With Speedthrough Stories

Cinny Little March 22, 2018
Have you ever met an executive by chance in a hallway and they asked you about some data-to-insights work you’ve presented? And you were caught off guard and didn’t explain it well?   We’ve all been there. When we come up short like that, we’re leaving money – and time – on the table. We just […]
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Why The Right Web Analytics Platform Is (Even More) Business-Critical

James McCormick November 10, 2017
Why The Right Web Analytics Platform Is (Even More) Business Critical Forrester just recently published The Forrester Wave™: Web Analytics, Q4 2017. In it we rank the leading web analytics platform provides including Adobe, AT Internet, Cooladata, Google, IBM, Mixpanel, and Webtrekk. “Why should I care?”, you may ask.  After all when it comes to […]
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Introducing The Forrester Wave™: Digital Intelligence Platforms, Q2 2017

James McCormick April 5, 2017
Early Digital Intelligence Platform Players Deliver Great Value – Yet Have Many Opportunities For Improvement As digital disruption continues its unstoppable march, digital engagement is rapidly evolving and customers’ expectations that they will get what they want during moments of digital interaction continue to grow. Now more than ever, firms need to understand their customers […]
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Introducing The Forrester Wave™: Digital Intelligence Platforms, Q2 2017

James McCormick April 5, 2017
Early Digital Intelligence Tech Players Deliver Platform Value – But Have A Way To Go As digital disruption continues its unstoppable march, digital engagement is rapidly evolving and customers’ expectations that they will get what they want during moments of digital interaction continue to grow. Now more than ever, firms need to understand their customers […]
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You’re Not An Insights-Driven Business – And It Really Hurts

James McCormick July 28, 2016
In Forrester’s new report, The Insights-Driven Business, my colleagues Ted Schadler, Brian Hopkins, and I have identified a predator: the insights-driven business. These businesses are vigorously applying insights to decisions and customer engagements at every opportunity. Their leaders have a fundamental and emotional understanding of the value of insights in driving their business today — […]
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Safe Harbor is dead. What does that mean for your customer insights & analytics practices?

Fatemeh Khatibloo October 7, 2015
Yesterday morning, many of us in the United States awoke to some troubling news: the European Court of Justice (ECJ) had ruled that the Safe Harbor agreement is no longer valid.  Security & risk (S&R) and data management folks kicked into high gear. Customer insights and digital marketing teams…? Well, the news slipped past mostly […]
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Brands In China Start Considering Digital Analytics To Avoid Disruption

Gene Cao December 10, 2014
Chinese businesses have been in a state of digital transformation for the past two decades. Since the early 1990s, many enterprises owned by national or local governments have been privatized, and many of those realized that they could make information technology their key competency. However, traditional retail and manufacturing brands in China are very fragmented. […]
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Is Mobile Analytics Ready For Marketers In China?

Gene Cao November 5, 2014
Many clients have asked me this question, following it up by asking how to extend their web analytics capabilities to mobile in China. It’s not always an easy job. Marketers in China are becoming more familiar with web analytics tools to leverage internal customer data and external data from sources like social media to understand […]
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Tencent’s News Portal Is Differentiating Itself By Using IBM Social Analytics During The World Cup

Gene Cao July 3, 2014
Contributed by James McCormick and Allison Smith Tencent’s news portal is one of the largest online news portals in China, with more than 25 channels covering all types of news. Tencent faces fierce competition, which it intends to combat by building its analytics competency. With the eyes of millions of Chinese soccer fans on the World Cup, […]
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Technology Alone Won’t Take You Beyond The Campaign

James McCormick April 17, 2014
As digital marketers, we know the importance of tracking, measuring, understanding, and meeting customers’ expectations at their preferred interaction points. We have convinced our budget masters of digital intelligence’s importance to the business as a whole and our spend on digital measurement and marketing technologies continues to increase—exciting vendors and enticing new ones to continually […]
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Set Your Digital Marketing Programs On Fire With Tag Management

James McCormick September 19, 2013
This year tag management is a sizzling hot topic. Why? Firms are really struggling to with their JavaScript tags and scripts on their websites and other digital channels.  As they get serious about their digital marketing programs the number and types of digital tags being managed is exploding. Costs are increasing, errors are creeping in, […]
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