digital marketing trends

Digital marketing moves fast, with new tools and tactics cropping up and aging out at lightning speed. Read our insights to keep up with the latest developments in digital marketing.

Insights

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Differentiate Your Brand With Ethical Marketing: Join Me At Summit Asia Pacific!

Xiaofeng Wang August 5, 2020
Late last year, at Forrester’s Asia Pacific Predictions 2020 events, one of the predictions we made was “Leading brands will differentiate with ethical marketing to build long-term value.” Fast-forward to the second half of the year, and we see that COVID-19 is accelerating the trend. Values-based consumers are on the rise, and they will vote […]
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The Future Of Banking: Invisible, Connected, Insights-Driven, And Purposeful

Alyson Clarke July 30, 2020

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The Future Of Banking Has Arrived

Jacob Morgan July 29, 2020
Forrester's latest research finds future of banking will be invisible, connected, insights-driven, and purposeful. Analysts Jacob Morgan and Alyson Clarke break it all down.
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How Has The Pandemic Impacted Influencer Marketing?

Ryan Skinner July 23, 2020

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Announcing The First Forrester Wave™ Covering Adobe Implementation Services

Xiaofeng Wang June 25, 2020
My colleague Ted Schadler and I are excited to announce that “The Forrester Wave™: Adobe Implementation Services, Q2 2020” is now live. Following up the previously published Now Tech report, it’s the first time Forrester has evaluated Adobe services providers’ capabilities globally. In our 24-criterion evaluation of Adobe implementation service providers, we identified the 12 most significant ones globally — Accenture, Adobe, Cognizant, Deloitte Digital, […]
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Do Channel Vendors Need Public Relations Anymore?

Jay McBain June 1, 2020
The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI. At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders […]
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I consumatori italiani si sono concentrati sul digitale. Ora tocca alle aziende.

Enza Iannopollo May 26, 2020
La pandemia sta cambiando rapidamente le abitudini dei consumatori Italiani. Alcune di queste abitudini passeranno con il passare dell’emergenza, ma altre rimaranno. Per saperne di più, abbiamo appena completato una ricerca su un vasto campione di consumatori in Italia. I nostri dati suggeriscono che i consumatori italiani continuano ad essere preoccupati, ma non solo dal […]
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How To Decide If An Emerging Marketing Channel Is Right For You

Collin Colburn May 11, 2020
The whole world and economy has changed over the past several months due to the pandemic. The global economy is in a recession. Advertisers are decreasing media budgets, which is leading to decelerating ad revenue for many of Silicon Valley’s largest companies. But consumers are seeking entertainment and connection during this time and are increasingly […]
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Dive Into Moments-Based Marketing At CX North America

Joe Stanhope May 5, 2020
To bring moments-based engagement to life, marketers will need a new approach to recognize and act on moments and new planning techniques to establish balance between moments and campaigns. To pull it off, they’ll need the data and technologies that can turn signals into insights and to identify the moments that matter and deliver interactions precisely at the right time.
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Adopt And Express Your Values At CX North America

Emily Collins April 9, 2020
Nearly two-thirds of consumers choose, switch, avoid, or boycott brands based on their stance on a social issue. Marketing and CX pros can lead the way in getting values-based messaging right.
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Your Global Martech Stack Isn’t Cutting It In China

Xiaofeng Wang April 8, 2020
More and more marketers at global brands in China, such as Coca-Cola, McDonald’s, Volkswagen, and Walmart, are replacing their globally contracted marketing technology (martech) vendors with viable Chinese ones. They have realized that deep localization is the only way to succeed. This requires not only China-specific marketing strategies and local decision-making power but also deep […]
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Mend The Gap Between B2B Buyers And Sellers With Us At Summit 2020

Mary Shea March 27, 2020
Sales leaders need to move fast to keep up with buyers' evolving expectations. Find strategies to do this at our virtual event this May.
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A New Marketing Era

Learn practical, actionable strategies to connect with customers and drive growth.

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Put Your Customer First When Building Your Pandemic-Proof Marketing Strategy

Tina Moffett March 26, 2020
Senior Analyst Tina Moffett provides B2C marketers three short-term strategies to employ during these unprecedented times.
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Coronavirus Is A Headwind For Search Advertising, But The Outlook Remains Promising

Brandon Verblow March 10, 2020
Around the world, the spread of the coronavirus is a source of growing anxiety. First and foremost, it is a health concern. Secondarily, it presents challenges for business leaders, including marketers. Unease over the virus has the potential to impact purchasing behaviors to varying degrees. Economists are already beginning to cut their GDP growth forecasts. […]
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Luxury Brands’ Three Best Practices In Coping With COVID-19

Xiaofeng Wang February 26, 2020
Smart, timely, and heartfelt responses to the outbreak have helped leading brands gain customer affinity.
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Millennials Want Credible Digital Content — So Give It To Them!

Laura Ramos February 19, 2020
Mmmmm . . . Millennials. If you haven’t already heard (about a million times), this generation is taking over the workforce and becoming more responsible for making purchasing decisions on the job. Whether or not you believe the projections that most of the US labor force will be run by Millennials by 2025, many studies […]
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Publishers Shift Focus From Advertiser To Customer

Collin Colburn February 18, 2020
Publishers are placing their bets on consumers, investing in quality content and better subscriber experiences. Yet they know they still need ad dollars to thrive.
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End Marketing Dissonance

Marketing effectiveness is hindered by a gap between marketers’ perceptions and customers’ realities.

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Introducing The Forrester Now Tech: Adobe Implementation Services, Q1 2020

Xiaofeng Wang February 16, 2020
Adobe is the most purchased marketing technology software vendor globally, according to the Forrester Analytics Global Business Technographics® Priorities And Journey Survey, 2019. Despite the fact that Forrester has been covering services research for major tech vendors such as Oracle, Salesforce, and SAP, we haven’t done it for Adobe until now. As the first step, […]
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Marketers, You Might Hate Abiding By New Data Restrictions, But Doing Nothing Isn’t An Option

Tina Moffett February 5, 2020
If marketers don't learn to adjust processes to the rapidly changing data landscape, they risk fines and consumer alienation.
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Google Breaks Out YouTube And Cloud In Q4 2019 Earnings

Collin Colburn February 4, 2020
Google’s parent company, Alphabet, released earnings on Monday. For the first time, the company more specifically broke out YouTube and Google Cloud’s revenues, which gives us better insights into the growth of the overall ad business and how much Google is investing in Cloud to be its next big cash cow. What We Learned Google […]
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