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Starwood Preferred Guest Takes To the Skies

Forrester September 2, 2008
Starwood’s loyalty program, Starwood Preferred Guest, has allowed members to transfer SPG to airline loyalty programs, which has been useful if not occasionally cumbersome benefit. However, now the program has gotten even better — SPG points can be used to book flights directly on www.spg.com/flights. It gets better: there are no black out dates. On […]
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Kayak arms travelers with information to avoid pain points

Forrester August 12, 2008
Kayak has launched information tools to provide travelers with details on some of the greatest pain points in travel: Airline fees are extensive, vary between carriers, and change frequently. In response, Kayak has posted a Fees Chart which is particularly handy when comparison shopping includes checked bags fees. The quality of some flights is, well, […]
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Southwest: I’m ready for my close-up Mr. Kelly

Forrester August 8, 2008
In a report I wrote earlier this year called "Travel Blogs: Aligning Marketing Objectives with Blog Strategy“, I talked about the potential of corporate blogs as a branding opportunity and the importance of allowing readers to post comments to maintain a conversational dynamic. Today, Southwest Airlines launched an online casting call to find their next […]
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Kayak and American Airlines part ways

Forrester August 5, 2008
Kayak has pulled AA fares from its website. Or AA has withdrawn itself from Kayak. Depending on which headlines you read. American Airlines and Kayak disagreed about how AA fares would be displayed on Kayak — specifically if fares would be displayed via AA.com or through Orbitz or other partners. The “CEO of a competing […]
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