ecommerce

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Amazon Will Own Your Customer And What To Do About It

James L. McQuivey February 8, 2018
From twenty years of trying, I know this about covering Amazon: It’s tricky. Our report process can take months during which we comb through our extensive Technographics data to find patterns or we interview executives. Not to mention the time it takes to write, edit, and produce our reports. During which time, the moving target […]
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Luxury Retail – Invest In Digital Transformation For A Successful 2018 And Beyond

Michelle Beeson January 23, 2018
Good news for luxury brands – Luxury will see continued growth for online sales and for in-store sales that are influenced by digital touchpoints, per Forrester’s newly updated Global Luxury Retail Sales Forecast 2017 to 2022. So that’s great – but, as we saw in our research last summer, many luxury brands still have work […]
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The NRF Big Show Was A Mix Of Old And New Discussions

Sucharita Kodali January 22, 2018
Last week’s NRF Big Show at the Javits Center in New York City is the industry’s largest confab and its timing (as most retail fiscal years close) makes it a good prognosticator of which retail technologies companies will be investing in (or at least investigating) in the coming year.  After talking to retailers, exhibitors and […]
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Luxury Brands Must Act Or Be Digitally Disenfranchised From Savvy Luxury Consumers

Michelle Beeson September 29, 2017
Luxury consumers around the world are embracing new technology and adding these digital touchpoints – including, of course, their smartphones – into their shopping behaviors. But overall, luxury brands have been far too slow to respond to their customers’ rising digital expectations. Luxury brands, tier one through to aspirational, are now scrambling to bolster their […]
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The Data Digest: eCommerce May Be The Only Way To Challenge The Google/Facebook Duopoly

Brandon Verblow September 20, 2017
As will be no surprise to advertising industry watchers, the duopoly of Google and Facebook once again demonstrated its dominance of the ad market following the release of their Q2 2017 earnings results. According to Forrester’s just launched Digital Marketing Tracker report, Google and Facebook accounted for 74% of both ad revenue and growth among […]
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Amazon Blends Digital and Physical Experiences At Their New Book Store

Bruce Eppinger September 5, 2017
Recently I stopped in at the new Amazon Book store on 34th Street in Manhattan to see how Amazon is re-imagining the in-store experience. While Amazon has much to learn about retail from the brick and mortar giants, physical stores can learn a lot from how Amazon is successfully bringing the digital experience into the […]
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Announcing Forrester’s 2017 B2B Commerce Suites For Midsize Organizations

Bruce Eppinger August 31, 2017
One size does not fit all and when it comes to Commerce Suites, midsize organizations want a full spectrum of selling capabilities, packaged with out of the box templates delivered via cloud services. Today we released Forrester’s Commerce Suites Wave, written by Andy Hoar. This research focuses on the unique needs of midsize organizations (i.e. […]
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Walmart And Google’s Voice-Assisted Commerce Partnership Highlights The Next Big Disruptor In Retail

Brendan Witcher August 24, 2017
Walmart and Google have announced an important new partnership that directly addresses the growing markets for voice-assisted shopping and free expedited delivery. Marc Lore, president and CEO of Walmart US eCommerce, wrote on Walmart’s blog: “Starting in late September, we’ll be working with Google to offer hundreds of thousands of items for voice shopping via […]
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How Should Insurers Unleash Their Digital Businesses? By Mastering The Digital Basics

Ellen Carney August 15, 2017
Canadian and US insurers have a lot on their plates this year.  They’re not just grappling with extreme weather, substantial underwriting losses from all those motor vehicle claims, but also rising customer expectations and an onslaught of fintech disruptors.  These disruptors are spurring lots of activity in insurance digital labs, insurance venture capital arms, and […]
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Want Recurring Customer Relationships? Choose The Right Billing Platform

Lily Varon July 31, 2017
Recurring customer relationships are key to surviving and thriving in the age of the customer. And Billing technology is key to building recurring customer relationships. How so? As we heard from one client, “My billing experience is my top touchpoint. It’s where I make or break my business goals so it’s where I need to […]
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Amazon’s Singapore Launch Signals the End of Digital Complacency in Southeast Asia

Frederic Giron July 28, 2017
July 27th marked Amazon’s first e-commerce official foray into the 640 million people strong region. It launched its Prime Now app in Singapore with a compelling two-hour delivery offering that signals a new era in the region’s digital landscape. We see the impact of Amazon’s move not only on the e-commerce and retail industries, but […]
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VIDEO

Digital Store Technologies Take the Stage For Both Customer and Associate Experience

Ananda Chakravarty July 27, 2017
Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers.  What is digital retail theater?  It’s the combination of original retail theater – entertainment, novelty, and engagement – with digital technologies and services to create the next level of in-store experience.  My colleague, Brendan Miller […]
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An Interview: Lily Varon And The E-commerce Brasil Org On — You Guessed It — eCommerce In Brazil

Lily Varon July 18, 2017
An interview I did with E-commerce Brasil published online today in Portuguese. I’ve been getting requests for it in English so I thought I’d post it here. Happy reading! 1. “The State of Retail eCommerce in Brazil” series gave us an interesting look at eCommerce in Brazil during a difficult economic situation in the country. […]
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The State Of Retail eCommerce In Brazil

Lily Varon June 23, 2017
The economic decline in Brazil has hit the retail sector hard , but eCommerce is still growing. To understand the state of affairs in retail eCommerce in Brazil, in 2016 Forrester surveyed online retailers in Brazil together with industry partner e-Commerce Brasil. Here are a few findings from the research: Retailers are feeling the pain […]
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Adaptable Teams Prevail Over Mythical Retail End Times

Ananda Chakravarty May 5, 2017
The press continues to highlight bankruptcies and store closings to support a theory that the entire retail market is in a death spiral.  However, neither bankruptcies nor store closings accurately reflect the state of the retail market.  In 2017 we see an actual Wikipedia page dedicated to the ‘retail apocalypse’.  Headlines span the past seven […]
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Introducing The Forrester Readiness Index Report: eCommerce, 2016

Satish Meena March 17, 2017
With the increasing significance of the online channel in retail, we need variables other than macroeconomic data or consumer market size to assess the readiness of a market for eCommerce. While there is no universal tool for selecting expansion opportunities, the Forrester Readiness Index (FRI) provides a holistic assessment of the eCommerce setting for each […]
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Did Move 37 Signal The Impending Death Of The Financial Services Industry As We Know It?

Nigel Fenwick February 24, 2017
A couple of years ago I wrote a post predicting a new business paradigm for financial services. You may have read this post and been skeptical. Maybe you thought it wasn't realistic. If so, you may be wishing you were paying more attention very soon. Read on. This week I spoke on "The Experience Economy" […]
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Five Shades Darker? – What The Diageo “Indirect Access” Judgement Really Means For SAP Customers

Duncan Jones February 21, 2017
At last, exactly two years later, the long-awaited sequel to my hit, if overly censored, blog post: Five Shades Of Grey (How software buyers and license managers should be compliant without being submissive). The trigger is the SAP vs Diageo verdict, which generated a lot of hysterical blogging and tweeting with dire predictions for SAP […]
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Amazon Go Ushers In A New Era In Retail Technology

Nigel Fenwick December 6, 2016
Amazon's new Amazon Go store ushers in a new era in brick and mortar grocery and convenience shopping. In the early 80's, electronic point of sale (POS) dramatically changed the checkout experience in grocery stores, speeding up checkout lines. Today, a checkout without POS is unthinkable unless it's a farm stand on the side of […]
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Can Salesforce Really Prescribe An End-to-End Sales Process?

John Bruno October 11, 2016
Last week, nearly 170,000 business and technology professionals descended onto San Francisco for Salesforce’s annual conference, Dreamforce. The event itself was ripe with discussions on social responsibility and charity, but most attendees, including myself, attended for other reasons. We wanted Salesforce to pull back the curtains on what it saw for the future of sales. […]
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