email marketing

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Through-Channel Marketing Represents The Third Stage For Sales And Marketing Leaders

Jay McBain April 25, 2018

  Over the past few decades, sales and marketing leaders have been transforming themselves into predictable, data-driven business units. The CRM stage started in the 1990s and accelerated quickly a decade later with lower-priced cloud offerings. The marketing automation stage began to grow exponentially around 2008 and has reached critical mass in its first decade. […]

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AI Helps Marketers Target The Right Customers, Across The Right Channels And Content At Scale

Frederic Giron April 18, 2018

There’s a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally. Appier, established six years ago in Taiwan, is one of these firms. I recently attended its first analyst event in Taipei to better understand how the company approaches the AI opportunity and helps its clients deliver […]

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The Data Digest: The Holiday Email Invasion, No Personal Touch At the Holidays? How Cold!

Chris Collins December 7, 2017

Last week was a massive week for marketers. Black Friday 2017 hit record numbers: Not only did shoppers start early, they began clicking at a rate of 2,800 orders per minute, spending $1 million per minute at the peak of Black Friday. Research shows that email is a major driver to get consumers’ attention during […]

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Email Vendor Acquisitions Signal The End Of Standalone Email Service Providers

Rebecca McAdams September 8, 2016

*This blog post was written in collaboration with Shar VanBoskirk Over the last year, we’ve seen a number of new acquisitions in the email marketing space.  Specifically: European cross-channel campaign management vendor Selligent and Silicon Valley email service provider Strongview were acquired and combined by Private Equity Firm HGGC Marlin Equity Partners acquired Teradata’s Digital […]

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Beyond Push Notifications: Mobile As The New Holy Grail Of One-To-One Marketing?

Thomas Husson October 16, 2013

Push notifications make the most of mobile marketing’s unique attributes: intimacy, immediacy, and context. When consumers opt in to receive push notifications, it means they trust you to the point of giving you permission to contact them on their most personal devices. If your messages are not relevant, you will lose your best customers. Our […]

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Exploring New Email Pricing Models

Forrester October 15, 2013

The standard pricing model for email marketing — the CPM — may soon change. Industry consolidation, commoditization, and growing data volumes threaten the standard. Buyers may soon confront models that range from a platform license (all-you-can-email) to total utilization (data + messaging) to seat-based models. In November, I will publish research into the rationale for […]

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The 14 Digital Customer Experience Tools You're About To Invest In

Forrester September 4, 2013

If you’re involved in delivering and executing great digital customer experiences, you’ll want to access Forrester’s new TechRadar report that digs into the diverse, rapidly evolving technology ecosystem that supports this strategic business imperative. We define 14 technologies (and cite representative vendors) including web content management, eCommerce, email marketing, web analytics and testing — all […]

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The Integrated Marketing Train Has Left The Station: Social Marketing And Email Marketing

Forrester October 18, 2012

Here’s one of the biggest trends for off-domain social initiatives that I’m tracking as I kick off a new overview of social tools for B2B marketers: Marketers like you no longer want just the perfect point solution for each new social marketing campaign; instead, they want integrated solutions and are starting to use larger software […]

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78% Of US Email Users Will Also Access Their Emails Via Mobile By 2017

jitender_miglani October 18, 2012

  If you search for “the death of email” on the Internet, you might be surprised by the number of articles on the subject. Why are so many people talking about it? Is this 40-year-old method of communication really under threat from social media? Does it mean that marketers will spend less on email marketing […]

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The Data Digest: Consumers See Less Value In Email Promotions

Reineke Reitsma July 20, 2012

Email marketing is at an important crossroads because email is losing its appeal for consumers. Research shows that younger people in particular feel email is too formal. Forrester’s European Technographics® surveys show that consumers’ attitudes toward email marketing have only grown more critical over time. In 2007, 24% of European Internet users agreed that email was a […]

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Four Reasons Why ExactTarget's IPO Helps CI Pros

Forrester November 28, 2011

ExactTarget filed an S-1 last Wednesday, November 23, the first step towards an initial public offering (IPO) by the end of March, 2012.1 The company grew substantially over the past several years and is tracking a 55% growth rate in 2011. ExactTarget now services about 4,600 direct clients and reports $148 million in revenue through […]

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Making Connections Through Exact Target

Shar VanBoskirk September 16, 2011

I just spent the first part of the week at the Exact Target Connections Event. What a top-notch conference.  3,000 attendees Assiduous attention to detail Inspiring and fun speakers including a presentation from Aron Ralston whose survival story was retold in the movie 127 Hours And terrific industry content – I’ll post the lessons I […]

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Epsilon's Data Breach Raises Awareness Of Cyber Crime

Shar VanBoskirk April 22, 2011

By now, you've all heard about Epsilon's April 1 data breach — an unauthorized party accessed a subset of Epsilon's email clients' data. My colleague Dave Frankland outlines the circumstances of the incident and its implications on Customer Intelligence and data security in his blog post immediately following the incident. I attended Epsilon's Customer Symposium in Naples, Fla., […]

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Responsys Introduces The New School Of Marketing

Shar VanBoskirk February 22, 2011

I spoke last week at Interact 2011, a Responsys-sponsored event attended by about 600 of its current clients and prospects. The theme of this year's event was "The New School of Marketing," a framework Responsys has developed to help marketers better connect with empowered consumers. The fundamental principles of New School Marketing are that it is: […]

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How CAN SPAM Matters For Transactional Messages

Shar VanBoskirk April 1, 2010

Marketers must follow the FTC’s CAN-SPAM guidelines as they apply to transactional messages; however, transactional emails are frequently embedded with promotional content. We’ve found that retailers can, on average, generate an additional $2.9 million annually by including promotions in their transactional communications. When content gets mixed in together, we often hear clients asking: where is […]

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My Return To Email Marketing

Shar VanBoskirk March 18, 2010

First of all, let me welcome you to Forrester’s new blogging platform. Hopefully you’ll find this blogging environment an easy way to access our blog-worthy ideas and community comments Next, I wanted to officially announce (drum roll please) that I am back leading Forrester’s email marketing research. Some of you may know that I did […]

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Email Marketing Service Provider Wave

Frank Wang November 20, 2009

I continue to work on the long awaited ESP Wave report, and yes we do plan to publish it before the end of the year.   This Wave has more vendors than any of our earlier ESP Waves.  It includes the following 15 vendors: AcxiomAlterianBlueHornetClickSquaredDatran Mediae-DialogEmailvisionEpsilonExactTargetExperian Marketing Services – CheetahmailLyrisResponsysSilverpopYesmailZeta Interactive Email marketing’s cost effectiveness is […]

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Benchmark Your Email Organization

Forrester June 20, 2008

Want to see how your company’s email structure stacks up against your peers? We’re conducting a survey of email marketers based on Forrester’s Email Marketing Review. And we need your help! Click on the link below to take the survey: Take the survey Still need more convincing? The survey is short — it takes only […]

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Death By Increased Email Volumes

Forrester March 27, 2008

[By Julie Katz] Jeremiah just posted on his personal blog that email consumes him – and just about everyone he communicates with at work, on Twitter, via social networks, on blogs. You get the point. Both the volume of personal and marketing emails have increased dramatically since the medium’s beginning, and the early adopters are […]

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Interactive Marketing Maturity Research

Shar VanBoskirk February 18, 2008

[Posted by Shar VanBoskirk] I’m launching a quant study to fuel two pieces of research: 1) The first is focused on identifying the levels of maturity among interactive marketers across industries. When finished this report will define the different interactive marketing maturity levels, the characteristics of firms at each level, and also present a roadmap for […]

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