Europe

Read Forrester’s insights on financial services, marketing, information security, technology, and more in Europe.

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Predictions 2020: European Consumers, Regulators, And Digital China Seize The Initiative

Laura Koetzle November 4, 2019
Volatility will continue in Europe in 2020. Read Forrester's predictions on European consumer behavior, regulatory trends, and China's investments in Europe.
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Research Announcement: The Forrester Wave™: European Cybersecurity Consulting Providers, Q4 2019

Paul McKay October 31, 2019
Today, my inaugural evaluation of the European consulting services provider market published, as I write this blog from the city of Barcelona. Along with “The Forrester Wave™: Cybersecurity Consulting Services In Asia Pacific, Q4 2019,” which published yesterday (see here), this marks the first time that we have explicitly assessed the European security consulting services […]
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The European Tech Market Will Slow In 2020 After A Decent 2019

Andrew Bartels October 21, 2019
European tech markets will experience slowing growth in 2020, according to Forrester’s latest forecast for the European tech market as a whole and for tech markets in the eight largest countries (“European Tech Market Outlook For 2019 To 2020” and “European Tech Market Outlook By Country For 2019 To 2020”). European business and government purchases […]
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The Impact Of Brexit On CISOs

Paul McKay October 11, 2019
We can’t predict whether Brexit will really happen on October 31 and whether a deal will be concluded or not. However, we do now know that we are likely to leave with a withdrawal agreement that affects security at the institutional level. Read our three primary areas of concern for CISOs.
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The UK’s Digital Banks Are Giving Established Banks A Run For Their Money

Benjamin Ensor September 18, 2019
How do British digital banks’ services compare to established banks'? We reviewed eight leading UK mobile banking apps to find out.
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European Digital Advertising Gets Knocked Down But Gets Back Up Again (Kind Of)

Brandon Verblow August 8, 2019
GPDR has upended digital advertising in Europe. But this isn't the advertising apocalypse some predicted. Learn more.
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Research Announcement — Forrester Wave™ For Q4 Of 2019: European Cybersecurity Consulting Service Providers

Paul McKay May 7, 2019
We are currently considering the list of vendor participants that we are planning to invite to a prescreener for our upcoming Forrester Wave™ evaluation in Q4 of this year on European cybersecurity consulting service providers. If you provide cybersecurity consulting services to customers headquartered in Europe and you operate in more than one key European […]
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Cunning Plans Are In Short Supply In 2019 Brexit Britain

Paul McKay January 22, 2019
With no Brexit deal signed, European CISOs should be ready to face chaos. Here are five key concerns CISOs must consider and prepare for.
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GDPR And Google Q3 2018 Results: Are We Out Of The Woods Yet?

Brandon Verblow October 26, 2018
As I listened to Google’s Q3 2018 earnings conference call, the Taylor Swift song “Out Of The Woods” kept playing in my head. (This is the part where I pretend I tried to fight it. But let’s be honest, I didn’t mind.) As with the relationship in the song, I wondered if we were indeed […]
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It’s A New Type Of Digital Holiday Season

Michelle Beeson October 16, 2018
This blog post is part of Forrester’s Holiday 2018 retail series. Black Friday holiday sales events are a fixture of the European holiday shopping season (even without a European equivalent of the Thanksgiving holiday!). Initially finding its way to the UK, the sales day has extended across Europe to become a significant sales event from […]
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It’s Past Time To Prepare For A No-Deal Brexit; Spend The Money And Hope It’s A Waste

Laura Koetzle October 5, 2018
Center-right politicians from Scandinavian countries aren’t prone to hyperbole. But on August 17, Danish Minister of Finance Kristian Jensen told the UK’s BBC Radio 4 that he pegged the odds of a “no-deal” Brexit at 50-50. This, coupled with the UK government’s publication of its no-deal Brexit guidance on August 23, means that if you […]
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Profiling Insurtech: Q&A With David Vanek, CEO Of Anorak

Oliwia Berdak September 25, 2018
“Insurance is sold, not bought.” This industrywide perception has gone unchallenged for decades, reaffirming agent- and advisor-based distribution models. But now a plethora of insurtech startups such as Brolly in the UK, Gabi in the US, and PolicyPal in Singapore aim to help customers find suitable cover. A newcomer among the firms digitalizing insurance distribution […]
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Introducing The Consumer Tech Stack For Europe

Reineke Reitsma August 23, 2018
In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts, he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. His research shows that our uniquely evolved […]
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The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers

Anjali Lai July 3, 2018
On paper, customer experience (CX) is about people creating memorable experiences for other people. But in reality, resonating with consumers is complex and messy. Customers approach your brand with unique emotional profiles, tendencies, and preferences that shape how they feel about your CX. Like people themselves, CX isn’t objective or static — its quality relies […]
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How To Ride The Technology Wave (And Not Get Swept Away)

Oliwia Berdak March 29, 2018
AI, blockchain, chatbot, digital identity, etc. — there’s enough emerging technology in financial services to fill a whole alphabet book. And it’s difficult not to get swept off your feet by visions of bionic men, self-executing smart contracts, and virtual assistants that anticipate our every need. Investing in emerging technology is one of the main […]
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The GDPR Is Coming, And Marketers Must Be Ready

Fatemeh Khatibloo March 21, 2018
Europe’s General Data Protection Regulation (GDPR) is right around the corner, going into effect on May 25. And still, the biggest question I get from marketers is, “Does it apply to me?” The simple answer is: If you offer your product or services to European subjects, the GDPR applies to you. And while many firms are […]
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Mobile World Congress 2018 Felt More Telco-Centric Again

Dan Bieler March 14, 2018
Now that the dust has settled from Mobile World Congress 2018, it is possible to get a better feel which mobility themes will set the tone for the coming year of mobility. These observations are of course subjective; they only reflect my observations over three days at the world’s leading mobility event. To start, the […]
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The Fintech Industry Has Grown Up

Oliwia Berdak March 12, 2018
Having trekked between the ExCel convention center and central London for most of last week – Finovate Europe moved to this larger and more remote location from the historical Old Billingsgate Hall this year – I can’t help but think that the changed location and format of the event reflect the wider changes happening in […]
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Celebrate Data Privacy Day By Learning More About Your Consumers’ Privacy Attitude And Behaviors

Enza Iannopollo January 30, 2018
When growing demand for more transparent information and control over personal data meets new rights and safeguards that enable consumers and employees just to do that, it’s an event to celebrate — especially on Data Privacy Day. Many firms around the world are working hard to make the May deadline, when supervisory authorities will start […]
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Public Cloud Reaches European Mainstream, But Brexit Complicates UK Picture

Paul Miller January 22, 2018
Public cloud platforms owed much of their early success to adoption by startups. With a bright idea, a web browser, a credit card, and no legacy baggage, the public cloud was an obvious place to build and grow a new business. For most enterprises, those early public clouds were a harder sell: If they were […]
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