Europe

Read Forrester’s insights on financial services, marketing, information security, technology, and more in Europe.

Insights

Blog

Trust Must Be The Foundation Of Your Employee Well-Being Programme

Enza Iannopollo 3 days ago
New data from the UK’s Office for National Statistics shows that one in five adults in Britain experienced depressive symptoms in early 2021, more than double the proportion before the pandemic. Young adults are coping with a significant increase of mental health issues. Financial concerns, managing children in the household, and disabilities are some of […]
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Blog

Build A Culture Of Emotionally Intelligent Employees To Boost Mental Health

Joana de Quintanilha 3 days ago
Many companies get emotion wrong … Rather than designing experiences built on a broad spectrum of emotions, they equate emotion with delight. But real joy and real happiness can only exist in relation to all the emotions — they are a “boxed set.” We cannot just pick and choose our emotions. Anger isn’t joy, just […]
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Europe Predictions 2021

Discover the major dynamics that will impact European business leaders in 2021.

Blog

Prioritise Your Customers’ Mental Well-Being To Spur Pandemic Recovery

Michelle Beeson 4 days ago
It’s impossible not to see how consumers have felt the pressure of the 2020 pandemic. People have faced job losses, extended furlough, or enforced remote work while also managing homeschooling and the social (and psychological) impact of lockdown. Then there were those on the front lines: key workers struggling to do their jobs while COVID-19 […]
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Blog

Warning: Employee Engagement Is Higher Than You Think — Carefully Monitor The Burnout Factor

Thomas Husson 4 days ago
This week is European Mental Health Week. There are many different facets to mental health, but no doubt our relationship to work is a key component of it, simply because we spend so much time working and because work (or the absence of it) also shapes our very own identities. The pandemic has drastically changed […]
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Blog

Employee Well-Being Is A Shared Responsibility

Martin Gill 4 days ago
I spent the early days of my career in the early ’90s studying manufacturing engineering at university, then working in a ship repair yard. I was taught to weld by a gruff Geordie who handed me a visor and a live arc welder and told me, “Don’t look into the light. You’ll go blind.” I […]
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Blog

European Businesses Must Redouble Their Recovery Efforts For 2021

Dan Bieler April 16, 2021
European businesses must start preparing for a post-pandemic world. They need to target emerging business growth opportunities, devise a policy for hybrid remote and office working, and plan a way to return to business travel. Boosting employee experiences and employee engagement plays a central role for these endeavors.
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Blog

The Four Themes That Dominated FinovateEurope 2021

Oliwia Berdak April 1, 2021
FinovateEurope 2020, which took place in Berlin in mid-February 2020, was one of my last big trips that year. It was also the first time I bought and liberally used hand sanitizer. Still, as events go, it was pretty “normal.” So I approached the digital edition of FinovateEurope 2021 with some curiosity. Would the energy […]
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Blog

Mutuals And Direct Banks Top The UK, France, Italy, And Spain Banking CX Indexes — Here’s Why

Oliwia Berdak March 31, 2021
In our 2020 European Banking Customer Experience Index (CX Index™), mutuals and direct banks outperformed traditional banks in terms of customer experience (CX) in the UK, France, Italy, and Spain. Why? Because mutuals and direct banks excel at the three E’s of customer experience: ease, effectiveness, and emotion. But they do it differently. When we […]
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Blog

The Path To Automation In Europe And Its Impact On The Future Of Work

Dan Bieler March 26, 2021
This report provides tech and business leaders in Europe with a checklist to avoid making the biggest mistakes and develop a solid framework for automation projects.
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Blog

Milieu-initiatieven domineren duurzaamheidsinspanningen van financiële dienstverleners

Oliwia Berdak March 22, 2021
This blog post was translated, the original English post can be found here.  Duurzaamheid, met zijn focus op ESG-beginselen (Environmental, Social & Governance), begint de politieke en zakelijke agenda’s wereldwijd te beïnvloeden. Zelfs vóór COVID-19 trachtten initiatieven zoals het Akkoord van Parijs en de Europese Green Deal klimaatverandering terug te dringen. De pandemie heeft weliswaar […]
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Blog

Discover And Reduce The Privacy Risks Of Your Customer Experience Measurement Practices

Maxie Schmidt March 17, 2021
There are privacy risks in customer experience measurement. Today, protecting your customers’ and your employees’ privacy is key. Learn how to.
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Blog

Pole Position: Three Ways To Fuel Your Content Engine For Success

Phyllis Davidson March 10, 2021
Content engines in B2B organisations have their own fuel, care, and feeding needs to drive the right level of audience engagement.
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European Predictions 2021

Discover the most critical business trends of 2021 and how European firms can accelerate out of the crisis.

Blog

How To Accelerate A Cultural Employee Experience Shift In Europe

Thomas Husson March 4, 2021
The COVID-19 pandemic has proven that the correlation between employee experience, customer experience, and overall business results is stronger than ever. Find out why.
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Blog

The Future Of Work Requires Changes To Management Culture

Dan Bieler March 2, 2021
An innovative management culture provides a strong purpose, creates diverse and cross-functional teams, focuses on the customer as the centre of business activity, and embraces transparent communication with the organisation.
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Blog

Measure Three Types Of Customer Experience Metrics

Maxie Schmidt March 1, 2021
As a Customer Experience leader, you need an effective measurement programme. To achieve this, make sure you measure and link these CX Metrics. Learn more.
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Blog

How To Establish And Grow Your Customer Experience Function In EMEA

Joana de Quintanilha February 26, 2021
The main barrier to successful customer experience transformation is the lack of cooperation across organisations. Establish and grow the CX function now!
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Blog

Why Invest In Customer Experience?

Martin Gill February 24, 2021
The business benefits of strengthening CX are clear. Read the takeaways from our recent survey of European consumers.
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Webinar: Coronavirus Disruption in Europe

Gain actionable insights to guide European leaders during this challenging time. We'll cover the impact of COVID-19 on employee experience, lessons learned from APAC’s response so far, and how to build a comprehensive pandemic plan.

Blog

In Times Of Crisis, Empathy Fuels Loyalty

Martin Gill December 18, 2020
We've identified four risk profiles to help understand global consumers' sensitivity to health and financial risks in relation to the COVID-19 pandemic.
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Podcast

European Predictions 2021: Regulators Prioritize AI And Remote Work

What It Means December 10, 2020
The year ahead will bring new regulatory frameworks, UK data chaos, and a shift in attitude toward remote work in the EU. VP and Group Director Laura Koetzle explains what lies ahead on this episode of What It Means.
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Blog

Ist Ihr Vertrieb bereit, um jetzt das Beste aus sich herauszuholen?

Mike Pregler November 24, 2020
Looking ahead to 2021, sales leaders mush shift from adapting to the “new normal” to proactively planning for the recovery and their “next normal.”
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