Europe

Read Forrester’s insights on financial services, marketing, information security, technology, and more in Europe.

Insights

Blog

My Reflections From The 2020 European MSSP Forrester Wave™

Paul McKay August 5, 2020
My first refresh of the Forrester Wave™ evaluation on European managed security services providers (MSSPs) went live this week. In the previous Wave, differentiators in the market included matured escalation processes enabled by automation, remediation, and chat capabilities, as well as the introduction of mobile apps to improve the user experience. In the current Wave, […]
Read More
Blog

2020 German, French, And UK Tech Markets All Likely To Fall, With The UK’s The Most Vulnerable

Andrew Bartels July 22, 2020
Our tech market forecast for the three economies shows tech spending will fall 5% to 7% in the best-case scenario.
Read More

Webinar: Coronavirus Disruption in Europe

Gain actionable insights to guide European leaders during this challenging time. We'll cover the impact of COVID-19 on employee experience, lessons learned from APAC’s response so far, and how to build a comprehensive pandemic plan.

Blog

Burberry’s Strong Sense Of Ethics And Legacy Of Digital Investments Set It Up For Future Success

Martin Gill July 16, 2020
Four lessons retailers can learn from Burberry's approach to the pandemic.
Read More
Blog

How Shell Is Bridging The Technical Skills Gap

Tracy Woo July 14, 2020
There’s been a ton of buzz and activity around my first report, “Mind The Cloud Skills Gap.” As such, when Shell presented at the IBM Think Digital event earlier this year about reskilling its staff, I was very keen to attend. The key takeaways from this session were: Shell Chief Data and Analytics Officer Frans […]
Read More
Blog

The COVID-19 Crisis Sets The Direction For Europe’s Job Market

Dan Bieler June 24, 2020
The COVID-19 crisis on its own won't fundamentally change the workplace. Yet by accelerating trends such as remote work, workspace virtualization, and automation, the pandemic is transforming the European job market.
Read More
Blog

The Future Of B2C Buying In Europe: May You Live In Interesting Times

Martin Gill June 17, 2020
The pandemic has accelerated European brands' digital transformation and put company values in sharper focus. In our upcoming webinar series, learn how business leaders should respond.
Read More
Blog

The Pandemic Accelerates Retailers’ Need For Digital Operations

Michelle Beeson June 15, 2020
As lockdowns ease, retail stores traffic and sales will only increase gradually based on consumer comfort levels, bringing preexisting strategic objectives into sharper focus and accelerate the need to execute on them.
Read More
Blog

UK Consumers Keep Calm And Carry On

Michelle Beeson June 11, 2020
Results from the our Consumer Technographics® COVID-19 Survey show how UK consumers have adjusted their spending habits and digital behaviors during the pandemic.
Read More
Blog

A Post-Pandemic Automation Boost Across Europe Remains Uncertain

Bernhard Schaffrik June 9, 2020
Do European firms receiving public financial support face a conflict of interest in evaluating automation options?
Read More
Blog

Nordic Firms Must Adapt To Win

Martin Gill June 3, 2020
Measures to control the spread of COVID-19 are easing. Yet the enforced digital adoption of the last three months will have a lasting impact on customer and employee expectations.
Read More
Blog

I consumatori italiani si sono concentrati sul digitale. Ora tocca alle aziende.

Enza Iannopollo May 26, 2020
La pandemia sta cambiando rapidamente le abitudini dei consumatori Italiani. Alcune di queste abitudini passeranno con il passare dell’emergenza, ma altre rimaranno. Per saperne di più, abbiamo appena completato una ricerca su un vasto campione di consumatori in Italia. I nostri dati suggeriscono che i consumatori italiani continuano ad essere preoccupati, ma non solo dal […]
Read More
Blog

Les conséquences de la crise du Covid-19 sur le bien-être financier des consommateurs français

Aurelie L'Hostis May 26, 2020
Déjà bien avant que l’épidémie de coronavirus ne frappe, les recherches menées par Forrester révélaient qu’un grand nombre de consommateurs français s’inquiétaient de l’état de leurs finances personnelles et considéraient la gestion de ces dernières comme une tâche difficile. De fait, un an avant la crise, un quart des consommateurs français interrogés déclaraient se sentir […]
Read More
Blog

Gli Effetti Del COVID-19 Sul Benessere Finanziario In Italia

Aurelie L'Hostis May 21, 2020
This blog post was translated by Corrado Loreto. Una nostra recente ricerca ha dimostrato che, ancor prima della pandemia di Covid-19, i consumatori italiani stavano affrontando molteplici difficoltà finanziarie ed erano preoccupati per la loro generale situazione finanziaria. Per capire come la pandemia sta influenzando le finanze e i comportamenti dei consumatori, abbiamo intervistato 1.137 […]
Read More
Blog

The Effect Of COVID-19 On UK Consumers’ Financial Well-Being

Aurelie L'Hostis May 19, 2020
Thirteen percent of UK adults have seen their income (hours and/or wages) reduced due to COVID-19. This is impacting their ability to spend and meet financial commitments: Around half have reduced spending to the minimum, and 10% have missed a bill or loan payment.
Read More
Blog

Red Hat’s Marketplace Seeks To Simplify Kubernetes (K8s) Management

Tracy Woo May 11, 2020
The biggest announcement from Red Hat’s Summit virtual event was Red Hat Marketplace, operated by IBM. Building on its existing container orchestration software, OpenShift, Red Hat has created a central software purchasing location for automated deployment to any cloud. Red Hat is positioning its Marketplace as the solution to critical pain points from development, security, […]
Read More
Blog

Managing Costs In Azure

Tracy Woo May 8, 2020
Cost management is a topic that consistently comes up in inquiry, regardless of whether the original question was about cost management or about other aspects of cloud strategy. Up until recently, cost management was exclusively served by third-party software offerings. Over the past two years, however, native cloud providers have started to invest in native […]
Read More
Blog

COVID-19 Accelerates Digital Adoption For European Consumers And Businesses

Martin Gill May 5, 2020
Six things B2C marketing leaders in Europe should build into their pandemic response strategies.
Read More
Blog

Many Digital Banks Will Struggle Amid The COVID-19-Induced Slowdown, But A Handful Will Innovate And Thrive

Aurelie L'Hostis April 21, 2020
The COVID-19 crisis is accelerating the digital transformation of financial services. Which firms will benefit, which will struggle? Senior Analyst Aurelie L'Hostis provides insights.
Read More
Blog

Google Helps Users Reduce Google Cloud Costs

Tracy Woo April 20, 2020
Over the past two years, the major native cloud players have launched cloud management product teams focused on improving the visibility, billing, and optimization capabilities available natively. Google has also joined this effort. The company provides customers with cost and billing support via onboarding checklists, how-to guides, billing support specialists, and providing billing account, catalog, […]
Read More
Blog

Food Retailers’ Inadequate Crisis Response Highlights The Contrast Between Modern And Outdated Business Applications

Duncan Jones April 14, 2020
For UK food retailers, coronavirus crisis has demonstrated the importance of flexible supply chain management. Read more, including potential solutions.
Read More
More posts