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GDPR And Google Q3 2018 Results: Are We Out Of The Woods Yet?

Brandon Verblow October 26, 2018

As I listened to Google’s Q3 2018 earnings conference call, the Taylor Swift song “Out Of The Woods” kept playing in my head. (This is the part where I pretend I tried to fight it. But let’s be honest, I didn’t mind.) As with the relationship in the song, I wondered if we were indeed […]

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It’s A New Type Of Digital Holiday Season

Michelle Beeson October 16, 2018

This blog post is part of Forrester’s Holiday 2018 retail series. Black Friday holiday sales events are a fixture of the European holiday shopping season (even without a European equivalent of the Thanksgiving holiday!). Initially finding its way to the UK, the sales day has extended across Europe to become a significant sales event from […]

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It’s Past Time To Prepare For A No-Deal Brexit; Spend The Money And Hope It’s A Waste

Laura Koetzle October 5, 2018

Center-right politicians from Scandinavian countries aren’t prone to hyperbole. But on August 17, Danish Minister of Finance Kristian Jensen told the UK’s BBC Radio 4 that he pegged the odds of a “no-deal” Brexit at 50-50. This, coupled with the UK government’s publication of its no-deal Brexit guidance on August 23, means that if you […]

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Profiling Insurtech: Q&A With David Vanek, CEO Of Anorak

Oliwia Berdak September 25, 2018

“Insurance is sold, not bought.” This industrywide perception has gone unchallenged for decades, reaffirming agent- and advisor-based distribution models. But now a plethora of insurtech startups such as Brolly in the UK, Gabi in the US, and PolicyPal in Singapore aim to help customers find suitable cover. A newcomer among the firms digitalizing insurance distribution […]

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Introducing The Consumer Tech Stack For Europe

Reineke Reitsma August 23, 2018

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts, he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. His research shows that our uniquely evolved […]

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The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers

Anjali Lai July 3, 2018

On paper, customer experience (CX) is about people creating memorable experiences for other people. But in reality, resonating with consumers is complex and messy. Customers approach your brand with unique emotional profiles, tendencies, and preferences that shape how they feel about your CX. Like people themselves, CX isn’t objective or static — its quality relies […]

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How To Ride The Technology Wave (And Not Get Swept Away)

Oliwia Berdak March 29, 2018

AI, blockchain, chatbot, digital identity, etc. — there’s enough emerging technology in financial services to fill a whole alphabet book. And it’s difficult not to get swept off your feet by visions of bionic men, self-executing smart contracts, and virtual assistants that anticipate our every need. Investing in emerging technology is one of the main […]

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The GDPR Is Coming, And Marketers Must Be Ready

Fatemeh Khatibloo March 21, 2018

Europe’s General Data Protection Regulation (GDPR) is right around the corner, going into effect on May 25. And still, the biggest question I get from marketers is, “Does it apply to me?” The simple answer is: If you offer your product or services to European subjects, the GDPR applies to you. And while many firms are […]

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Mobile World Congress 2018 Felt More Telco-Centric Again

Dan Bieler March 14, 2018

Now that the dust has settled from Mobile World Congress 2018, it is possible to get a better feel which mobility themes will set the tone for the coming year of mobility. These observations are of course subjective; they only reflect my observations over three days at the world’s leading mobility event. To start, the […]

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The Fintech Industry Has Grown Up

Oliwia Berdak March 12, 2018

Having trekked between the ExCel convention center and central London for most of last week – Finovate Europe moved to this larger and more remote location from the historical Old Billingsgate Hall this year – I can’t help but think that the changed location and format of the event reflect the wider changes happening in […]

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Celebrate Data Privacy Day By Learning More About Your Consumers’ Privacy Attitude And Behaviors

Enza Iannopollo January 30, 2018

When growing demand for more transparent information and control over personal data meets new rights and safeguards that enable consumers and employees just to do that, it’s an event to celebrate — especially on Data Privacy Day. Many firms around the world are working hard to make the May deadline, when supervisory authorities will start […]

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Public Cloud Reaches European Mainstream, But Brexit Complicates UK Picture

Paul Miller January 22, 2018

Public cloud platforms owed much of their early success to adoption by startups. With a bright idea, a web browser, a credit card, and no legacy baggage, the public cloud was an obvious place to build and grow a new business. For most enterprises, those early public clouds were a harder sell: If they were […]

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Who Currently Offers The Best Online Banking Services in Europe?

Aurelie L'Hostis December 13, 2017

Online banking is currently the most frequently used banking touchpoint in Europe, with 70% of European online adults now using online banking on a desktop or laptop at least once a month.[i] Most people use online banking for routine tasks such as checking their transaction history, transferring money between accounts, and paying bills. But online […]

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Digital Advertising And Marketing Under The GDPR: A Question Of How, Not If

Samantha Merlivat December 6, 2017

The May 25th deadline announces a period great reckoning for data-driven marketing in Europe. The question marketers ask me most often is “Can we continue to do this…” or in other words, will this type of activity be allowed under the GDPR? But often, with this Regulation, the question is not whether you can or […]

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Forrester Gathers Experts Across Disciplines To Tackle Europe’s Most Pressing Privacy, Security, And Trust Challenges

Laura Koetzle September 19, 2017

Fresh off a successful event in Washington, DC last week, we’re gearing up for Forrester’s Privacy & Security Forum Europe in London on 5-6 October. Forrester is gathering experts in cybersecurity, privacy, customer experience, regulatory compliance, identity management, personalization, blockchain, and a range of related topics.  Together, Forrester analysts and leaders from firms like ABN […]

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European Tech Market Will Continue To Grow Slowly At Around 2% in Euros

Andrew Bartels August 9, 2017

Forrester’s European tech market forecast for 2017 and 2018 has just been published (see “European Tech Market Outlook For 2017 To 2018”). We project that growth in purchases of technology software, hardware, and services by European businesses and government measured in Euros will hold steady at 1.6% in 2017, and increase to 2.2% in 2018. […]

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The Missing Step To Maximizing Your B2B Content Marketing Investments

Daniel Klein May 9, 2017

You hear this advice everywhere: B2B marketers need to do more with less. Nowhere is that more true than with your cornerstone content. Unfortunately, B2B marketers underutilize their cornerstone content studies such as whitepapers backed by data and ROI/business case analyses. 43% of marketers in North America and a staggering 69% of marketers in Europe […]

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Public Cloud Providers Embark On A European Building Spree

Paul Miller January 18, 2017

(A data centre in Hamina, Finland. Source: Google) Not long ago, European customers of the global public cloud vendors relied upon a single data centre ‘region’ for all their cloud computing needs. From Lisbon to Lviv, Kiruna to Kalamata, customers of Amazon Web Services (AWS) and Microsoft Azure sent everything to Ireland, and customers of […]

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European consumers may be active on social networks – but does that mean they use social in their path to purchase?

Samantha Merlivat January 5, 2017

To understand how open customers are to receiving messages from brands in social media, the question has to shift from “How social are our customers?” to “How social are our customers in their path to purchase?”    Given the amount of time consumers spend on social networks, marketers intuitively know they need to be present […]

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Local vendors challenge global players in our analysis of Europe's public cloud market

Paul Miller October 18, 2016

Public Domain image of Europe, derived from NASA World Wind data, uploaded to Wikimedia Commons. The hyperscale global clouds seem to crop up pretty much everywhere, these days. But we all know that customer requirements differ, from industry to industry, and from country to country. So… how do they cope, and how do we account […]

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