gamification

Insights

BLOG

Game Time — What Can We Learn From Gaming Apps?

Nicole Dvorak August 19, 2014
Want to track how many calories you burned on your lunch run? There’s an app for that. Want to turn your face into an Emoji? There’s an app for that. Want to kill time by making patterns out of different colors of candy? There’s an app for that, and it’s quite popular, in fact. Candy […]
Read More
BLOG

Can Gamification Boost Digital Bill Pay?

Peter Wannemacher August 19, 2014
[Quick note: If you read my old blog post about gamification, you may hope to earn more Peter Wannemacher Points. Well congrats! You just earned 150 more Peter Wannemacher Points! Plus, you can collect a digital badge if you read to the end of this post and send me an email!] Forrester has outlined how […]
Read More
BLOG

It’s Time Digital Banking Teams Took Games Seriously

Benjamin Ensor October 4, 2013
This is a guest post from Rachel Roizen, a researcher serving eBusiness & Channel Strategy professionals. Gamification, which Forrester defines as the insertion of game dynamics and mechanics into non-game activities to drive a desired behavior, has rightfully been a hot topic of debate in many roles and many industries. We’ve blogged about it here, […]
Read More
BLOG

Understanding Gamification in APAC

John Brand July 23, 2013
Forrester's global analysts have written some great pieces on gamification. In general terms, this research is is just as applicable to the SE Asian markets. However, there are some specific differences within the region that should also be considered. The most important thing to remember is that, while the general principles of gamification definitely hold […]
Read More
BLOG

The Gamification Of Business

Nigel Fenwick February 2, 2013
The most engaging, most entertaining, and most stimulating presentation of IBM Connect 2013 came on the third day at the end of the opening session. I'm ashamed to admit that I didn't know Jane McGonigal when she came on stage. But after a minute I was fully engaged and tweeting insights and pearls of wisdom […]
Read More
BLOG

Read This Blog, Win A Prize!!!

Peter Wannemacher May 31, 2012
It’s the latest craze sweeping the nation… No, I’m not talking about Fruit Ninja, I’m talking about gamification. There's a reason "gamification" is the buzzword on the tip of so many tongues these days. It takes ideas and structures from games – the video kind and other types – to guide companies in their quest […]
Read More
BLOG

Don’t Forbid Employees From Using The Escalator, Give Them Reasons To Use The Stairs

Chris McClean March 27, 2012
Guest post from Researcher Nick Hayes. If you had to go up one level in a train station, would you take the stairs or use the escalator? Most people would choose the escalator. But what if the staircase played musical notes like an interactive piano? This may change things, right? A couple of years ago, Volkswagen […]
Read More
BLOG

Join The Tweet Jam On Customer Loyalty

Forrester June 10, 2011
Guest post by Emily Murphy (@ekmurphy): A few weeks ago, Zach Hofer-Shall led a tweet jam on social influence. It garnered such a good response that we decided to take another Customer Intelligence approach to the #IMChat. But this week — at 2 p.m. Eastern time on Tuesday, June 14th — we’re going to talk about a different hot […]
Read More
BLOG

The Gamification Of Loyalty: Starwood Preferred Guest Announces Partnership With Foursquare

Forrester May 17, 2011
[co-authored by Emily Murphy] In recent inquiries and discussions with clients about intelligence-driven loyalty, my researcher Emily Murphy and I have gotten a lot of questions about gamification. Specifically, how they should — or shouldn’t — be incorporating it into their loyalty programs and strategies. Gamification is a pretty hot buzzword right now, and no […]
Read More
BLOG

Serious Games? Definitely. Gameification? Too Early To Say.

Forrester March 17, 2011
As readers of this blog know, I have a keen interest in serious games. Among other virtues, they provide a way to deal with tough circumstances by changing the way team members interact. In an upcoming research document on the subject, I relate the story of a development team that had to rewrite a creaky […]
Read More