GDPR

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GDPR And Google Q3 2018 Results: Are We Out Of The Woods Yet?

Brandon Verblow October 26, 2018

As I listened to Google’s Q3 2018 earnings conference call, the Taylor Swift song “Out Of The Woods” kept playing in my head. (This is the part where I pretend I tried to fight it. But let’s be honest, I didn’t mind.) As with the relationship in the song, I wondered if we were indeed […]

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Privacy Topples Attribution Measurement . . . For Now

Tina Moffett October 11, 2018

News flash for marketers using Google for advertising: Measurement just got more difficult. GDPR forced Google to rethink how it gathers, stores, and uses customer and prospect data or face hefty fines that could add up to millions. As a result, Google has restricted advertisers’ ability to access data to measure marketing effectiveness. This means that […]

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It’s Mostly Quiet On The GDPR Front — But This Is Not The Time For Complacency

Enza Iannopollo September 20, 2018

So where are all the GDPR enforcement actions? The General Data Protection Regulation (GDPR) entered into force at the end of May 2018, giving unprecedented powers to regulators. From ongoing regulatory audits to hefty fines and a range of new privacy requirements, the GDPR is the most dramatic change in data protection and governance in the last 20 years. Some […]

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A New Era Of Privacy Is Here — We Can Help You Navigate It

Fatemeh Khatibloo August 20, 2018

Who knew that failed data governance would be the thing to turn the privacy world on its ear? When the Facebook/Cambridge Analytica scandal broke . . . and then got worse, consumers and politicians alike finally seemed to understand that the data economy had gotten away from us all. As a result, 2018 has forever […]

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Join Us At Forrester's Privacy & Security 2018 Forum

Chris McClean August 8, 2018

Those of us who care about cybersecurity and privacy are a special breed. As long as these disciplines have been around, technologies have gotten more complex, threats have gotten more dangerous, and expectations have skyrocketed. Yet we have not simply persevered; we are now guiding top executives and policymakers to think differently about business models […]

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Use Text Analytics Technologies To Handle Mountains Of Unstructured Data

Boris Evelson June 14, 2018

Enterprises are sitting on mountains of unstructured data — 61% have more than 100 terabytes, and 12% have more than five petabytes! Luckily, there are mature technologies out there that can help. First, enterprise information architects should consider general-purpose text analytics platforms. These are capable of handling most, if not all, text analytics use cases, both […]

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Changing Attitudes To Targeting Could Threaten Digital Ad Spending

Brandon Verblow June 7, 2018

The balancing of the privacy-personalization paradox will be the defining dynamic impacting digital ad spending over the next several years. Future growth in digital ad spending is heavily based on the expectation that as targeting capabilities improve, marketers will be able to justify paying a higher price per ad, which will lead to higher overall […]

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Google’s Interpretation Of GDPR Puts Publishers In An Untenable Position: Forrester Recommends Rebellion

Susan Bidel May 24, 2018

The GDPR (or General Data Protection Regulation), Europe’s new data privacy regulation, applies to all organizations — including publishers — doing business with residents of the EU and takes effect on May 25. To learn more about the regulation, please have a look at this post or listen to our May 2017 podcast, “Countdown To […]

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Zuckerberg vs. US Senate, Round 1: Reasonable Expectations

Fatemeh Khatibloo April 11, 2018

  “…would not reasonably expect.” Those four words form the basis of a fair and ethical data practice. Today, as he was questioned by the Senate Judiciary and Commerce Committees, Mark Zuckerberg made it clear that, even now, he isn’t concerned with what users might reasonably expect him to do with their data, as long […]

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The GDPR Is Coming, And Marketers Must Be Ready

Fatemeh Khatibloo March 21, 2018

Europe’s General Data Protection Regulation (GDPR) is right around the corner, going into effect on May 25. And still, the biggest question I get from marketers is, “Does it apply to me?” The simple answer is: If you offer your product or services to European subjects, the GDPR applies to you. And while many firms are […]

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The GDPR and The B2B Marketer: Ready or Not, Here I Come

Lori Wizdo March 14, 2018

The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent. In our research interviews and inquiries about the GDPR, we find that many B2B marketers don’t think the regulation is a relevant concern because they think the GDPR doesn’t apply to business […]

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Content Marketing Under GDPR: Upheaval Paves The Way To Quality Over Quantity

Varun Sedov March 1, 2018

With the looming May 25th deadline, the GDPR (General Data Protection Regulation) will be front of mind for all forms of marketers, from digital leads to field marketers. Content marketers will also be affected by the requirements of this new law, which seeks to protect the personal data of European consumers. This new era of […]

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Marketers: Stop Being A Privacy Liability

Fatemeh Khatibloo February 6, 2018

Marketing’s evolution into a practice that relies deeply on individuals’ personal information has created amazing opportunities to expand reach and deepen customer relationships. But this evolution also creates serious risks for marketers and their brands. Our latest report takes a deep dive into the capabilities marketers should focus on to protect themselves and their customers’ […]

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Celebrate Data Privacy Day By Learning More About Your Consumers’ Privacy Attitude And Behaviors

Enza Iannopollo January 30, 2018

When growing demand for more transparent information and control over personal data meets new rights and safeguards that enable consumers and employees just to do that, it’s an event to celebrate — especially on Data Privacy Day. Many firms around the world are working hard to make the May deadline, when supervisory authorities will start […]

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