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M&A in the Predictive Marketing Space: eBay Acquires SalesPredict in an Unexpected-But-Perfectly-Logical-Move

Allison Snow July 20, 2016

It’s not infrequent that a merger or acquisition takes place in a particular coverage area and, as an analyst, I’d typically expect to be ready to discuss the event at a moment’s notice.   Not so when it came to last Monday’s news about eBay acquiring predictive analytics startup SalesPredict. There are a little over […]

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AI And Cognitive Computing — What's The Hype All About?

Michele Goetz June 10, 2016

That is exactly what Forrester wants to find out – is there something behind the AI and Cognitive Computing hype?  What my research directors ask, "Is there a there there?" AI and Cognitive Computing have captured the imagination and interest of organization large and small but does anyone really know how to bring this new […]

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Mobilize The Internet Of Things

Dan Bieler May 19, 2016

Businesses can obtain major benefits — including better customer experiences and operational excellence — from the internet of things (IoT) by extracting insights from connected objects and delivering feature-rich connected products. The mobile mind shift requires businesses to proactively support these IoT benefits for nonstationary connected objects that exist as part of IoT solutions. In […]

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Could Your Next Security Analyst Be A Computer?

Joseph Blankenship May 11, 2016

Cybersecurity requires a specialized skillset and a lot of manual work. We depend on the knowledge of our security analysts to recognize and stop threats. To do their work, they need information. Some of that information can be found internally in device logs, network metadata or scan results. Analysts may also look outside the organization […]

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The Top 6 Questions To Succeed At Artificial Intelligence

Michele Goetz March 15, 2016

You can't turn anywhere without bumping into artificial intelligence, machine learning, or cognitive computing jumping out at you. Our cars brake for us, park for us, and some are even driving us. Our movie lists are filled with Ex Machina, Her, and Lucy. The news tells about the latest vendor and cool use of technology, […]

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Deliver Business Value With Modern Metrics And Analytics

Diego Lo Giudice December 4, 2015

Modern application delivery leaders realize that their primary goal is to deliver value to the business and its customers faster. Most of the modern successful change frameworks, like Agile (in its various instantiations), Lean, and Lean Startup, which inspire developers and development shops, put metrics and measurement at the center of improvement and feedback loops. […]

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Forrester’s 2016 Data Predictions: Out With Data Pack Rats. Turn Data Into Action

Jennifer Belissent, Ph.D. November 10, 2015

Instinctively we know that it is not just about collecting the data. Big and bigger doesn’t necessarily make you smart and smarter.  It just makes you one of those pack rats that has piles of stuff in all corners of your house.  Yes, it might be very well organized and could have a potential use […]

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Semantic Technology Is Not Only For Data Geeks

Michele Goetz October 30, 2015

You can't bring up semantics without someone inserting an apology for the geekiness of the discussion. If you're a data person like me, geek away! But for everyone else, it's a topic best left alone. Well, like every geek, the semantic geeks now have their day — and may just rule the data world. It […]

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The Predictive Modeling Process Using Machine Learning

Mike Gualtieri September 9, 2015

Predictive analytics uses statistical and machine learning algorithms to find aptterns in data that might predict similar outcomes in the future. Check out this less than 3 minute, fun and fruity video to understand the six steps of predictive modeling.  For tools that use machine learning to build predictive models, Forrester clients can read The […]

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This Time, AI Is Truly Here To Help Build Intelligent Applications

Diego Lo Giudice February 19, 2015

What’s taken artificial intelligence (AI) so long? We invented AI capabilities like first-order logical reasoning, natural-language processing, speech/voice/vision recognition, neural networks, machine-learning algorithms, and expert systems more than 30 years ago, but aside from a few marginal applications in business systems, AI hasn’t made much of a difference. The business doesn’t understand how or why […]

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3 Ways Data Preparation Tools Help You Get Ahead Of Big Data

Michele Goetz February 17, 2015

The business has an insatiable appetite for data and insights.  Even in the age of big data, the number one issue of business stakeholders and analysts is getting access to the data.  If access is achieved, the next step is “wrangling” the data into a usable data set for analysis.  The term “wrangling” itself creates […]

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Artificial Intelligence - What You Really Need to Know

Michele Goetz January 28, 2014

It looks like the beginning of a new technology hype for artificial intelligence (AI). The media has started flooding the news with product announcements, acquisitions, and investments. The story is how AI is capturing the attention of tech firm and investor giants such as Google, Microsoft, IBM. Add to that the release of the movie […]

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Intro To Predictive Analytics Reading List

Mike Gualtieri March 21, 2013

Predictive Analytics Is Red Hot Why? What organization couldn’t benefit from making better decisions? Just ask the Obama campaign, which used sophisticated uplift modeling to target and influence swing voters. Or telecom firms that use predictive analytics to help prevent customer churn. Or police departments that use it to reduce crime. The list goes on […]

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