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Insights

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The Insights Beat: Get Smarter About Your Competitors, Customers, And Company

Srividya Sridharan April 4, 2019
Insights come in many flavors. Customer insights. Consumer insights. Competitor insights. Market insights. Company insights. Operational insights. Process insights. Sales insights. Marketing insights . . . you get the drift. All types of enterprise data (big, medium, small, and petite), as well as external data, fuel these insights and make you smarter about how you […]
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What Brought Me Back To Forrester: Our Market-Leading Engagement Around Emerging Technologies

James Staten April 30, 2018
It is such a pleasure to be back at Forrester, especially now when our firm is actively embracing and helping you, our customers, leverage new technologies to innovate and differentiate your business. After three years leading technology strategy and market development for Microsoft Azure and Equinix, what brought me back were three things: The value […]
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VIDEO

Shine The Spotlight On Consumer Insights With Video

Kristopher Arcand April 19, 2018
None of us are new to watching video content, thanks to over a century of “moving pictures” through cinema and many decades of television programming. Fast-forward to the past few years when video content has largely gone online. Video has become just as ubiquitous for companies as it has for self-made vloggers and YouTube prodigies. In […]
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China’s Tech Market Will Grow By 8% In 2018 And 9% In 2019

Charlie Dai January 21, 2018
Forrester’s China Tech Market Outlook, 2018 To 2019 report forecasts that business and government purchases of technology goods and services will grow by 8% in 2018 and 9% in 2019 in US dollar terms. In the past two years, weak domestic demand and rapid currency devaluation put critical pressure on China’s economy — but tech […]
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The Data Digest: Understand Emotion To Drive Technology Engagement

Anjali Lai August 17, 2017
Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives. But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […]
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The Data Digest: Empowered Customers Paint Their Own Future

Anjali Lai July 27, 2017
Microsoft Paint would have died a slow, quiet death if it hadn’t been for this week’s swell of voices on social media advocating for its revival. On Wednesday, Microsoft issued a press release announcing that it wouldn’t discontinue the Paint app in the wake of users’ “outpouring of support and nostalgia” for the product. Microsoft’s […]
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