marketing executive leadership

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Business Gets Personal: Why Executives Cannot Decouple Individual Values From Company Values

Anjali Lai August 9, 2019
Consumers have been assessing companies’ political and social affiliations for years. Now, executives’ personal values are critical to the assessment.
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Decoding Patterns In Consumer Behavior Empowers Leaders

Anjali Lai January 30, 2019
When sociologist Jane Jacobs artfully depicts crowds on a city sidewalk, she may as well be describing consumers. In Jacobs’ words: “Under the seeming disorder . . . is a marvelous order. It is a complex order . . . This order is all composed of movement and change . . . ensembles all have […]
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Collaborate To Tackle Your Challenges

Learn and co-create with a council of your peers.

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Marketing Innovation Starts And Ends With Customer Obsession

Keith Johnston May 10, 2018
Despite all the monumental changes to technology and media that afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals. But don’t blame the tools; it’s because marketing functions are mired in minutiae while prioritizing internal tasks and artificial organizational constraints over solving […]
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TD Ameritrade’s “Accountable CMO” Makes Marketing A Business Engine

Joanna O'Connell May 3, 2018
I have a new work crush. It happened, of all places, at the ANA’s Advertising Financial Management Conference earlier this week in Hollywood, Florida. My new marketer inspiration? Denise Karkos, CMO of TD Ameritrade, who talked us through what it means — and why it’s so critical — to be an accountable CMO. Here’s a bit […]
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Leadership In The Age Of The Customer

Victor Milligan June 15, 2016
Leading through change requires that right mix of imagination, inspiration, and gritty execution. And we are in a world of change. Empowered customers and the constant and rapid wave of digital innovation are changing market fundamentals. Leaders are now challenged to respond. I had the pleasure of hosting a discussion with James McQuivey, Carl Doty, […]
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