millennials

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Can Robots Grow Up To Be More Human?

Vijay Raghavan 20 hours ago

Context And Timing Is Critical For Robots And Humans To Work Well Together

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Money For Nothin' And Stocks For Free

Vijay Raghavan September 25, 2018

JPMorgan enters the retail investing price war.

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Marketers, You Don't Understand How Consumers Feel About Advertising

Joanna O'Connell June 5, 2018

Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand. Did you know, for example, that some people are totally cool with personalization in exchange for something useful, relevant, or valuable to them, while others — even when they understand what’s happening with their data […]

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Marketers, You Don't Understand How Consumers Feel About Advertising

Joanna O'Connell June 5, 2018

Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand. Did you know, for example, that some people are totally cool with personalization in exchange for something useful, relevant, or valuable to them, while others — even when they understand what’s happening with their data […]

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The Data Digest: Millennials Call For Values-Driven Companies, But They’re Not The Only Ones Interested

Anjali Lai May 18, 2018

We’ve been researching values-based consumers for several years now, and conversation in the C-suite has progressed from “Are values really important?” to “How do we strategize accordingly?” But every now and then, lingering questions crop up that lead to misguided decision making around values. Here are two common misconceptions — and why they are wrong. […]

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The Data Digest: The Reasons Why Millennials Embrace Sharing

Jonathan Winkle January 31, 2018

I would like to introduce myself as a new data researcher at Forrester Research. Before joining Forrester, I earned my Ph.D. in cognitive neuroscience from Duke University where I focused on building predictive models of decision making. I combined behavioral economics principles with computational methodologies to create robust models of the internal and external motivators […]

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Forrester’s Annual Benchmark On The State Of US Consumers And Technology In 2017 Is Here!

Gina Fleming June 28, 2017

Forrester’s annual report on the State of Consumers and Technology: Benchmark 2017, US reveals the most important consumer technology trends that marketers need to know. Since 1997, Forrester has surveyed more than three million households worldwide. And during the latter half of that time, we have published an annual benchmark report that reveals the impact […]

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Channeling My Inner Millennial

Mary Shea March 31, 2017

As a very late Boomer or — as The New York Times columnist Richard Pérez-Peña likes to call us — a Boomer reboot, I find that I have Millennials on my mind all the time! I’m not on social networks for 3 hours a day; I’m just an avid user. I sleep with my smart […]

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The Data Digest: What Millennials Need From Your Loyalty Program

Anjali Lai November 3, 2016

If you follow my blog regularly, you already know that I love to travel. And while I’ve had my fair share of travel hiccups (missed flight connections, last-minute assignments to the dreaded middle seat, lost luggage – you name it), I’ve always glossed over these snafus and accepted the fact that traveling inevitably comes with […]

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The Data Digest: Putting The "Work" In Social Network

Anjali Lai June 16, 2016

We’re all guilty of falling prey to the lure of social media and losing hours to it. But there’s little doubt that social networking also encourages collaboration, creativity, and productivity – especially if it’s used for work. When Microsoft made history this week by announcing its $26.2 billion acquisition of LinkedIn, Jeff Weiner argued that […]

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Do Millennials Lack Grit?

Mary Shea May 4, 2016

In a recent blog post, “Why Millennials Struggle For Success”, well known psychologist, author and MacArthur Fellow Angela Duckworth, explores the question many experienced business leaders and managers ask as well: What’s wrong with Millennials? Why do they keep changing jobs? Why do they complain when work needs to be taken home over the weekend? […]

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The Data Digest: Wearables And Youth

Anjali Lai April 7, 2016

You might be on the fence about your wearable device, but how do you feel about that new toy your child is now playing with? American youth love gadgets – and now, that includes wearables. While some technologies have a bigger impact on parents (like those intended to keep track of youngsters’ whereabouts), other wearables […]

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Get your customer service ready for the digital-first generation

Ian Jacobs May 12, 2015

This is a guest post by Danielle Geoffroy, Research Associate on the AD&D team who helps with our customer service and unified communications research. Do you hear that swooshing sound of a tweet being sent in the middle of a Google Hangout? It’s faint, but strong, and it means they’re coming.  Generation Y—a generation raised […]

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Announcing Our Annual Benchmark On The State Of US Consumers And Technology In 2014

Gina Fleming January 16, 2015

As the importance of technology to consumers continues to grow, pretty much anyone working for a company that wants to improve their customer experience needs to understand consumers’ technology behaviors. Questions companies ask include: “How did US consumers’ technology use change in 2014?” “Who are the early adopters of wearable devices?” “Are older adults using […]

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Who Is Generation Z? What Marketing Leaders Need To Know To Build Their Brand With This New Generation

Forrester February 12, 2013

Like many marketing leaders out there, you are probably still coming to grips with understanding and working with Millennials — the 20-somethings being courted by media and marketing alike. But now there’s a whole new generation to understand: Generation Z. Who are they? Why should you care about them? And how can you build your […]

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The Millennials' Journey Into Adulthood

Claire Schooley December 31, 2010

A New York Times article, “What Is It About 20-Somethings?” written last summer has stayed with me as I continue to talk with clients about the Millennials and how they approach work life. This article talks about the new growing-up phase of today’s Millennials as a distinct life stage called “emerging adulthood” and relates it […]

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