mobile application platforms

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The Future Of Mobility Is Data, Not Cars

Lorenzo Introna December 5, 2018
Having worked in and with the automotive industry for around 25 years, the challenges that OEMs face given their size and structures often inhibit the business agility needed to provide lasting customer value in an age of digital disruption. The focus has always been more skewed toward the product experience and product features and defining […]
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USAA: Excellence In Mobile Banking

What It Means May 31, 2018
Forrester Vice President and Principal Analyst James McQuivey interviews two USAA employees — Christy Rogers, VP of digital strategy and content operations, and Shauna Brown, AVP of bank digital channels — on USAA’s success in mobile banking.
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The Data Digest: Forrester Forecasts Single-Digit Growth For Global Smartphone Unique Subscribers For The First Time in 2018

Satish Meena March 12, 2018
Powered by the rise of cheap smartphones, declining data prices, and short replacement cycles, the smartphone industry has seen rapid adoption for the past 10 years. But after years of consistent double-digit growth rates, we expect the number of global smartphone unique subscribers to grow by single digits in 2018 for the first time, at […]
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Will Digital Customer Experience Software Platforms Rule in 2014?

Forrester December 31, 2013
Two  or three years ago, software buyers in the market for new and improved tools for managing website content and cross-channel digital customer experiences had a typical request: “Help me replace my legacy web content management system with a new web content management system.” It was out with the old, legacy, hard to use system, […]
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Hindsight Is 20/20: Understanding The Rise Of Digital Customer Experience Platform

Mark Grannan December 3, 2013
Smell that? That’s the smell of digital customer experience delivery technologies converging. Just kidding . . . but closer to the truth, you might be going deaf from the sheer volume of M&A and branding announcements over the past few years. Along with normal versioning announcements, 2013 held two key branding changes. Q1 witnessed Adobe’s […]
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Which Vendor Will Deliver Your Digital Customer Experience Platform? Here Are 17 Candidates

Forrester December 3, 2013
Choosing digital customer experience solutions isn’t easy for application development and delivery (AD&D) pros, or for their counterparts in the business. Tech pros used to respond to digital business needs by acquiring, say, a web content management or eCommerce system. They may have integrated other software tools to deliver extended capabilities. And it was good. […]
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Mobile Needs A Four-Tier Engagement Platform

Ted Schadler November 20, 2013
Michael Facemire, John McCarthy, and I recently published a clarion call to the technology industry: It’s time for a new architecture! The aging Web isn’t designed to handle mobile apps or sites. And it certainly can’t handle the real-time demands of connected products. Here’s how we summarize it: Mobile is pushing aging web architectures to […]
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What’s Your APAC Enterprise Software Strategy — SAP Or SaaP?

John Brand January 8, 2013
A number of Forrester analysts from the Asia Pacific region attended the recent SAP analyst event in Singapore. Meetings with SAP global and regional executives and a large number of detailed breakout sessions over the 1½-day event all clearly indicate that SAP is continuing to try and reposition itself as a true generalized application platform […]
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