mobile apps

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Building The Web? If It's Not Progressive, It's Not Right!

Michael Facemire October 9, 2018

Web apps or native apps? For a long time, that was the choice we had for building mobile experiences. And we all know the tradeoff: Native apps are really expensive but give the best experience. Web apps can be mobile-optimized, but the experience is terrible. While this was once directionally true, today it’s not true […]

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The Forrester Banking Wave™: Global Mobile Apps Summary, 2018 — BBVA Offers World-Class Mobile Banking Services

Aurelie L'Hostis September 28, 2018

Digital banks are not eating the incumbent banks’ lunch (yet!), but they’re certainly demonstrating voracious appetite. In the UK, Monzo recently hit the one-million-customer mark, while Revolut has almost tripled its customers to 2.8 million in a year. Lifestyle app Alipay, the digital wallet and payments solution operated by Ant Financial, now has 700 million […]

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Best Buy's GreatCall Expands Its Adjacent Industry Disruption

James Staten August 20, 2018

Best Buy has made yet another startup acquisition that enriches its customer value with innovative digital products: GreatCall, a San Diego-based startup offering health and medical alert devices and services. Most retailers’ “innovations” have been incremental digital tech investments that extend their retail value proposition and customer value. It’s great to see Best Buy investing […]

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Apple Continues To Empower The Patient To Be An Informed Consumer

Arielle Trzcinski June 7, 2018

Apple Takes Record Sharing To The Next Level Consumers demand access to their medical information, and Apple has answered the call. In January, Apple released an update to the Health app, enabling customers of 12 hospitals and clinics to see their medical records right on their iPhone. Months later, Apple now allows patients from over […]

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How USAA Differentiates In Mobile Banking

James L. McQuivey May 31, 2018

Take another not-so-random walk with me, this time as my colleague Peter Wannemacher and I explore what makes USAA a standout performer in our Mobile Banking Benchmark assessment. As we did before when exploring The Home Depot’s success in our “The Forrester Retail Wave: US Mobile Web, Q4 2017” report, we invited executives from USAA […]

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Forrester’s Mobile Mind Shift Index Monitors An Evolving Preference For Mobile

Nicholas Chao May 15, 2018

Marketers and product strategists have used Forrester’s Mobile Mind Shift Index (MMSI) for years to understand their audiences and inform their mobile strategy. We introduced the MMSI in 2013 to help companies assess whether an audience is ready to engage with them on mobile. Today, the most important question is no longer whether your customers […]

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What Brought Me Back To Forrester: Our Market-Leading Engagement Around Emerging Technologies

James Staten April 30, 2018

It is such a pleasure to be back at Forrester, especially now when our firm is actively embracing and helping you, our customers, leverage new technologies to innovate and differentiate your business. After three years leading technology strategy and market development for Microsoft Azure and Equinix, what brought me back were three things: The value […]

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Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

Julie Ask November 8, 2017

Last year Forrester predicted that mobile would become the face of digital, with consumer app fatigue forcing digital business professionals to pursue a portfolio of mobile experiences. Since the beginning of 2017, 29% of firms Forrester surveyed have experimented with skills on Amazon Alexa and other voice-enabled assistants and 51% have started using, piloted or […]

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The End Of Flash

Jeffrey Hammond July 24, 2017

This morning, Adobe announced that it will end support for the Flash Player at the end of 2020. Over the past 20 years, digital firms have used Flash content for everything from clickable ads to games to interactive learning and rich internet applications. When I started at Forrester in 2006, Flash ran neck and neck […]

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The Data Digest: Mobile Phone -- Compass, Guide, And Connector

Anjali Lai June 1, 2017

I’ve spent the past few weeks traveling around Europe, and during my trip, I became keenly aware of how much I rely on my phone to connect me with the physical world – especially when navigating unfamiliar streets. But as I strolled through major cities and charming countryside towns, I passed groups of locals and […]

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Fix Your Mobile Foundations To Make The Most Of Bots, Agents, VR and Other Emerging Tech

Thomas Husson April 2, 2017

Emerging consumer technologies such as bots, intelligent agents, extended reality, connected objects, and IoT will not replace mobile — instead, mobile will be the key to unlocking these new touchpoints. Facing limited budgets, marketers feel pressure to prioritize much-hyped new consumer-facing technologies over their foundational mobile work. Jumping directly to the latest shiny objects of […]

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Which Nifty Mobile Banking Features Is Your App Missing?

Peter Wannemacher March 17, 2017

Not long ago, Forrester published a report that listed “Eleven Mobile Features That More Banks Should Offer.” These features are nifty and valuable mobile services that a majority of banks worldwide don’t offer. As a follow-up to this research, we thought that we’d share three additional mobile banking features that we see more companies rolling […]

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What To Expect From Mobile World Congress 2017

Thomas Husson February 20, 2017

It's that time of year again! From next Monday (February 27) through March 2, 2017, Mobile World Congress (MWC) will take place in Barcelona. I attended this event (then 3GSM) for the first time in 2005 and it is fascinating to see how the event has morphed from a B2B telecoms technology trade show to […]

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2017 Predictions: Mobile Is The Face Of Digital

Julie Ask November 1, 2016

We put together our thoughts in a new 2017 Mobile Predictions report on what to expect in the mobile space next year across industries and roles. In 2016 mobile evolved from a stand-alone channel to a baseline for all branded digital experiences. In 2017, mobile will continue to elevate customer expectations as it transforms even non-digital […]

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The Future Of Messaging Apps

Thomas Husson September 19, 2016

Two years ago, Forrester made the claim that mobile was the new face of social. With more than 3 billion users worldwide, messaging apps demonstrated one of the fastest-growing online behaviors and passed social networks. The reach of these apps is huge, which presents a strong relationship promise for marketers. From Line’s IPO to WhatsApp’s […]

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The Data Digest: Sports, Spectators, And Screen Time

Anjali Lai June 30, 2016

Sports fans around the world are having a heyday: From the Copa America soccer tournament in the US to the European Champions Cup across the pond, and from live Wimbledon matches to the imminent Summer Olympic Games, there is no lack of global sports entertainment at this moment. Sports teams have always brought people together as […]

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What Drives Mobile Banking Engagement?

Peter Wannemacher June 27, 2016

This blog post is a collaboration between Peter Wannemacher and Nicole Dvorak, who also collaborated on Forrester's brand-new report on this topic. As former New York Mayor Michael Bloomberg once tweeted, “If you can’t measure it, you can’t manage it and you can’t fix it.” Digital executives at banks must understand and gauge the drivers […]

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Is "Mobile Approval" An Oxymoron?

Duncan Jones May 24, 2016

I’ve recently been studying what a customer-obsessed operating model means for Purchasing functions and the software they use. I've concluded that Purchasing needs to transform its approach to visibility and control, due to the tradical impact that Mobility has on procure-to-pay (P2P) processes. I've been warning ePurchasing software companies for years about the potential impact […]

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My Mobile Mind Shift Acceleration

John Wargo May 23, 2016

My Mobile Mind Shift (MMS) happened this year! What’s interesting about this revelation is that I’ve been working in the smartphone industry for more than 10 years now. If that’s how long it took me, and I work in the industry, how long is it going to take the rest of the world? Not much […]

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Bots: The Next Big Thing In Mobile? Not So Fast.

Michael Facemire April 11, 2016

Everyone is buzzing this week about bots with Facebook/Messenger’s anticipated launch of bots on its messenger platform. What is a bot you ask? A bot is a chat-based interface that helps consumers complete tasks — ordering take-out food, chatting with their doctors, or checking the score of a big sports game. Many believe that this […]

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