mobile commerce (mCommerce)

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Forrester’s Mobile Mind Shift Index Monitors An Evolving Preference For Mobile

Nicholas Chao May 15, 2018
Marketers and product strategists have used Forrester’s Mobile Mind Shift Index (MMSI) for years to understand their audiences and inform their mobile strategy. We introduced the MMSI in 2013 to help companies assess whether an audience is ready to engage with them on mobile. Today, the most important question is no longer whether your customers […]
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2018 Retail Best Practices Extended: Mobile Web

Michelle Beeson April 30, 2018
Consumers can choose between a variety of touchpoints, but when it comes to mobile, only loyal customers will download your app — everyone else will be left with the mobile browser. Mobile is becoming a dominant digital touchpoint for retail, influencing online sales and purchase decisions in-store. Retailers will broaden their reach and increase the likelihood […]
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Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

Julie Ask November 8, 2017
Last year Forrester predicted that mobile would become the face of digital, with consumer app fatigue forcing digital business professionals to pursue a portfolio of mobile experiences. Since the beginning of 2017, 29% of firms Forrester surveyed have experimented with skills on Amazon Alexa and other voice-enabled assistants and 51% have started using, piloted or […]
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Forrester Releases First Of Its Kind Industry Wave Focused On Retailers’ Mobile Websites

Brendan Miller October 27, 2017
Home Depot and Wayfair take leading spots You already know Forrester for its iconic Wave graphic that ranks technology vendors on their strategy and capabilities to serve industry clients. Starting today Forrester is introducing new kind of research document called a Forrester Industry Wave that evaluates digital experiences of firms that serve end customers. The […]
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VIDEO

Digital Store Technologies Take the Stage For Both Customer and Associate Experience

Ananda Chakravarty July 27, 2017
Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers.  What is digital retail theater?  It’s the combination of original retail theater – entertainment, novelty, and engagement – with digital technologies and services to create the next level of in-store experience.  My colleague, Brendan Miller […]
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Announcing The Forrester Wave: Mobile Commerce And Engagement Platforms, Q1 2016

Brendan Witcher January 19, 2016
Robust mobile commerce platforms are no longer a “nice to have” for retail organizations. A recent Shop.org and Forrester Research survey indicates that smartphone sales accounted for 17% of total retail sales in 2015, and that sales from smartphone devices grew 53% year-over-year. With mobile’s stake now planted so firmly in the ground, it is […]
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