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WWDC: Apple Continues To Up The Ante On Experience With Privacy Leading

Julie Ask June 3, 2019
Apple is leveraging its engineering chops to deliver better CX. Most notably, they’re using privacy as a differentiator. Learn more.
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Building The Web? If It’s Not Progressive, It’s Not Right!

Michael Facemire October 9, 2018
Web apps or native apps? For a long time, that was the choice we had for building mobile experiences. And we all know the tradeoff: Native apps are really expensive but give the best experience. Web apps can be mobile-optimized, but the experience is terrible. While this was once directionally true, today it’s not true […]
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Forrester’s Mobile Mind Shift Index Monitors An Evolving Preference For Mobile

Nicholas Chao May 15, 2018
Marketers and product strategists have used Forrester’s Mobile Mind Shift Index (MMSI) for years to understand their audiences and inform their mobile strategy. We introduced the MMSI in 2013 to help companies assess whether an audience is ready to engage with them on mobile. Today, the most important question is no longer whether your customers […]
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Competing In Smartphones Demands More Than Great Hardware — You Need A Strong Ecosystem

Julie Ask May 1, 2018
The smartphone market is on the verge of disruption again and not for the first time in recent history. What’s different is that today’s leaders are better positioned to take advantage of their momentum to strengthen their position in the market. Not unlike 10 years ago, what it will take to compete will shift dramatically […]
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2018 Retail Best Practices Extended: Mobile Web

Michelle Beeson April 30, 2018
Consumers can choose between a variety of touchpoints, but when it comes to mobile, only loyal customers will download your app — everyone else will be left with the mobile browser. Mobile is becoming a dominant digital touchpoint for retail, influencing online sales and purchase decisions in-store. Retailers will broaden their reach and increase the likelihood […]
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Modernize Your Martech Stack for Moments

Joe Stanhope April 5, 2018
The world is changing and with it, consumers’ expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that serve everyone to smaller, more contextual experiences served to consumers in just the moment they need them. Marketers must adopt the right strategy, operational best practices and technology […]
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Mobile World Congress 2018 Felt More Telco-Centric Again

Dan Bieler March 14, 2018
Now that the dust has settled from Mobile World Congress 2018, it is possible to get a better feel which mobility themes will set the tone for the coming year of mobility. These observations are of course subjective; they only reflect my observations over three days at the world’s leading mobility event. To start, the […]
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2018 Mobile And New Technology Priorities For Marketers

Thomas Husson February 23, 2018
Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher. And yet, 58% of marketers agree that their mobile services […]
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Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

Julie Ask November 8, 2017
Last year Forrester predicted that mobile would become the face of digital, with consumer app fatigue forcing digital business professionals to pursue a portfolio of mobile experiences. Since the beginning of 2017, 29% of firms Forrester surveyed have experimented with skills on Amazon Alexa and other voice-enabled assistants and 51% have started using, piloted or […]
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Forrester Releases First Of Its Kind Industry Wave Focused On Retailers’ Mobile Websites

Brendan Miller October 27, 2017
Home Depot and Wayfair take leading spots You already know Forrester for its iconic Wave graphic that ranks technology vendors on their strategy and capabilities to serve industry clients. Starting today Forrester is introducing new kind of research document called a Forrester Industry Wave that evaluates digital experiences of firms that serve end customers. The […]
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Google Signals Strong Commitment To Consumer Experiences With New Devices Launched

Julie Ask October 5, 2017
Google has dabbled in hardware on and off for years. Yesterday’s announcements – new smartphones, headphones, wireless speakers and more – signal a strong commitment to being a key player in consumers’ ecosystems and lives today and looking forward. This is the second straight year that Google rolled out updated products just ahead of the […]
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Apple’s 10th Anniversary Of The iPhone – What’s Next?

Julie Ask September 13, 2017
Apple celebrated the 10th anniversary of the iPhone with both updates to its existing product lineup and the opening of the Steve Jobs Theater in Cupertino, CA on its new campus with the much-anticipated doughnut or spaceship building. Apple generates its revenue from selling hardware or products with most of the revenue from iPhones. Convincing […]
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The Data Digest: Mobile Phone — Compass, Guide, And Connector

Anjali Lai June 1, 2017
I’ve spent the past few weeks traveling around Europe, and during my trip, I became keenly aware of how much I rely on my phone to connect me with the physical world – especially when navigating unfamiliar streets. But as I strolled through major cities and charming countryside towns, I passed groups of locals and […]
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The Predictive Power of Early Morning App Usage

Juan Salazar February 7, 2017
Hello! As a new data science analyst at Forrester, I am thrilled to lead analysis of and insights from Forrester’s Mobile Audience Data (MAD). Although my expertise covers most areas of data science, I have a distinct passion for network and text analytics and custom algorithms that unlock the stories behind the data. I most […]
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2017 Predictions: Mobile Is The Face Of Digital

Julie Ask November 1, 2016
We put together our thoughts in a new 2017 Mobile Predictions report on what to expect in the mobile space next year across industries and roles. In 2016 mobile evolved from a stand-alone channel to a baseline for all branded digital experiences. In 2017, mobile will continue to elevate customer expectations as it transforms even non-digital […]
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Google Pitches In To Declutter The Mobile Web

Danielle Jessee August 30, 2016
On their constant quest to enable users to quickly find the best answers to their questions, Google announced last week that starting in January 2017,  they will bury mobile websites where the content is blocked by intrusive interstitials. In other words, mobile websites that have pop-up ads won’t rank as high in Google’s search results. […]
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What Drives Mobile Banking Engagement?

Peter Wannemacher June 27, 2016
This blog post is a collaboration between Peter Wannemacher and Nicole Dvorak, who also collaborated on Forrester's brand-new report on this topic. As former New York Mayor Michael Bloomberg once tweeted, “If you can’t measure it, you can’t manage it and you can’t fix it.” Digital executives at banks must understand and gauge the drivers […]
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Facebook F8: Important Takeaways For Digital Business Pros (Hint: Keep Calm About Bots!)

Julie Ask April 14, 2016
Facebook held its annual developer conference in San Francisco this week. Analysts at Forrester collectively fielded a lot of questions from the media, but most of them focused on bots and the Messenger platform. Here are my top takeaways from the event: It’s still early days for developer tools: Facebook approached F8 with a humble, […]
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2016 Predictions: Key Trends Will Transform Mobile Engagement

Julie Ask November 10, 2015
2016 will be the most consequential year for companies on the path to customer obsession, and that includes adapting to empowered customers who expect to get anything they want immediately, in context on their mobile devices.  Today that represents nearly 50% of consumers in the US alone. The consumers pick up their mobile devices 150 to 200 […]
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Content Marketing On Messaging Apps Must Follow The Customer Life Cycle

Forrester July 29, 2015
In case you haven’t noticed, the number of smartphone users in Asia Pacific has grown – we estimate that it breached the 1 billion mark in 2014. This is the first time that more people in the region used smartphones than feature phones. When coupled with the fact that the region is also a leader in innovative […]
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