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The Realities Of Rural 5G Deployment In The US

Glenn O'Donnell May 28, 2019
Early last week, Ajit Pai, the chairman of the US Federal Communications Commission (FCC), announced his approval of the merger of T-Mobile and Sprint. This will result in a third megacarrier in the US mobile wireless market, which is a good move for consumers like you and me. I am glad this deal will now […]
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Apple’s Partnership With Goldman Sachs Will Drive Seismic Shifts In The Banking Industry

Alyson Clarke March 26, 2019
Apple and Goldman Sachs are partnering to deliver a new credit card. The industry seems to be quick to dismiss the partnership . . . but there’s an awful lot more at stake here than credit card rewards.
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The Forrester Banking Wave™: Global Mobile Apps Summary, 2018 — BBVA Offers World-Class Mobile Banking Services

Aurelie L'Hostis September 28, 2018
Digital banks are not eating the incumbent banks’ lunch (yet!), but they’re certainly demonstrating voracious appetite. In the UK, Monzo recently hit the one-million-customer mark, while Revolut has almost tripled its customers to 2.8 million in a year. Lifestyle app Alipay, the digital wallet and payments solution operated by Ant Financial, now has 700 million […]
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USAA: Excellence In Mobile Banking

What It Means May 31, 2018
Forrester Vice President and Principal Analyst James McQuivey interviews two USAA employees — Christy Rogers, VP of digital strategy and content operations, and Shauna Brown, AVP of bank digital channels — on USAA’s success in mobile banking.
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Forrester’s Mobile Mind Shift Index Monitors An Evolving Preference For Mobile

Nicholas Chao May 15, 2018
Marketers and product strategists have used Forrester’s Mobile Mind Shift Index (MMSI) for years to understand their audiences and inform their mobile strategy. We introduced the MMSI in 2013 to help companies assess whether an audience is ready to engage with them on mobile. Today, the most important question is no longer whether your customers […]
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The Data Digest: Forrester Forecasts Single-Digit Growth For Global Smartphone Unique Subscribers For The First Time in 2018

Satish Meena March 12, 2018
Powered by the rise of cheap smartphones, declining data prices, and short replacement cycles, the smartphone industry has seen rapid adoption for the past 10 years. But after years of consistent double-digit growth rates, we expect the number of global smartphone unique subscribers to grow by single digits in 2018 for the first time, at […]
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Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

Julie Ask November 8, 2017
Last year Forrester predicted that mobile would become the face of digital, with consumer app fatigue forcing digital business professionals to pursue a portfolio of mobile experiences. Since the beginning of 2017, 29% of firms Forrester surveyed have experimented with skills on Amazon Alexa and other voice-enabled assistants and 51% have started using, piloted or […]
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Bots: The Next Big Thing In Mobile? Not So Fast.

Michael Facemire April 11, 2016
Everyone is buzzing this week about bots with Facebook/Messenger’s anticipated launch of bots on its messenger platform. What is a bot you ask? A bot is a chat-based interface that helps consumers complete tasks — ordering take-out food, chatting with their doctors, or checking the score of a big sports game. Many believe that this […]
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How Important Is Getting Your App On Your Customer’s Phone?

Julie Ask June 1, 2013
I'm traveling to Atlanta next week. Today – Friday – I decided late in the day to book a hotel room finally.  I'm sitting at my desk. I'm figuring there will be some time on hold. I'm multi-tasking … so I use my PC to do a quick search, find some nearby hotels and get […]
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We Advocate Mobile-First … But Do You Want To Be Mobile Only?

Julie Ask June 1, 2013
The SF 49ers will soon have a new stadium in Santa Clara, CA. This May 30th article from the SF Examiner describes the new stadium as "entirely cashless and ticketless." The assumption is that "… the fans will be carrying around smartphones." "Software engineers are already building apps to order food, watch instant replays, listen […]
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Product Strategists Should See NFC As Much More Than Contactless Payments

Thomas Husson December 16, 2011
A year ago, Forrester stated that 2011 would — finally — be the year that Near Field Communications (NFC) began to matter. We predicted that dozens of millions of NFC devices would ship and that the market would start moving away from being niche, although it would still be years away from becoming mainstream. Now […]
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50 Best Practices For Implementing Mobile CRM

Forrester August 23, 2011
“Mobile CRM” is a hot topic with my clients. The emergence of ubiquitous high-speed broadband connectivity, smartphones, and tablet devices with enormous computing power and longer battery life, along with increased employee adoption of touchscreen devices in every sphere of life, are all trends that serve to liberate IT from the desktop. However, the state […]
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Mobile Location Becomes Invisible

Thomas Husson August 3, 2011
Maps and navigation are not yet mainstream, but they are more useful as product features anyway. This means that location is no longer a service like maps or navigation but is increasingly an enabler of new product experiences. Location and maps are increasingly becoming features of new mobile products and services. Location will happen automatically, […]
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Mobile Is Bridging The Digital And Physical Worlds: It Is Time To Invent New Product And Services

Thomas Husson June 1, 2011
Google’s product strategists just announced the launch of Google Wallet — an NFC-based mobile payment solution. As my colleague Charlie Golvin pointed out, this is another early salvo in what will be a long and hard-fought battle to change consumers’ payment behavior and, as a potential result, the makeup of the payments landscape. We have […]
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United Airlines – Crawling Forward Into The Era Of Modern Mobile With A Unique Approach

Julie Ask July 30, 2010
About four or five months ago, I was on a United flight bound to the east coast from San Francisco. For reasons I don't remember, I had booked the ticket on Orbitz (I usually book directly so my records, receipts, etc. are all in my profile). Am boarded. Am sitting in a middle seat. Sigh. […]
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QR Codes – How Will You Drive Awareness? A Local Case Study

Julie Ask July 28, 2010
I was walking through DuPont Circle in Washinton DC last week. I stumbled upon Axis Salon. I was so intrigued by the glass storefront that I had to hang up the phone and stare. The salon front was COVERED in QR codes!!! Storefront Close-up of shop name: Instructions to download: (they recommend 3GVision's i-nigma) They […]
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How Do I Get My Customers To Download My Mobile Application? — ESPN Case Study

Julie Ask June 3, 2010
I get this question a lot from clients, and I saw a good example today so . . . I thought I'd share. How should we promote our services? Should we use TV? Online? Banner ads on cell phones? What is most effective? The high-level answer is "yes." Most of our clients are pursuing using their existing […]
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Liberty, equality and mobility

Thomas Husson March 31, 2010
I find it quite amazing to see the societal impact of mobile phones.  They have changed the way we communicate and live. There is a drastic change in the way children and parents communicate, in our individual relationships with time and location and in so many other parts of our daily lives. There are interesting […]
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Mobile World Congress 2010: a wrap up

Thomas Husson February 25, 2010
I posted some thoughts when in Barcelona last week. So did my colleagues Mike Cansfiled, Charles Golvin and Ian Fogg. Now that I am back from the MWC pilgrimage and that I have digested briefings, meetings, press releases and demos, here are my key takeways on the Mobile Mecca gathering.     The mobile industry is in full swing. Its center of gravity is […]
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Mobile World Congress: some thoughts on day 1

Thomas Husson February 15, 2010
It is difficult to say whether the number of delegates attending Mobile World Congress is lower than expected or than last year, but the Fira was this year again crowded with audiences from all over the world (circa 50,000 visitors from what I have read). Despite the rainy / chilly day, the mood is much […]
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