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Consumer Marketing 2018 Is A Can't-Miss Event

Melissa Parrish March 5, 2018

Last year marketers faced a crisis of confidence: How would you navigate the chaotic seas of our world and business context, rocked by politics and consumer upheavals you couldn’t control? This year, as businesses found their values-driven groove, marketers are facing major volume challenges: You’re responsible for—or are trying to dig up– more channels, more […]

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Usage-Based Insurance Onboarding: It's All In The Packaging

Ellen Carney April 23, 2014

Alright, I admit it.  I'm not necessarily the most loyal insurance customer.  I like mixing things up to test out different experiences, which means that if you're my insurance company, I'm going to talk about you in my job…a lot.   Back in 2012 when I was writing the US Secure Auto  Insurance Site Rankings […]

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SMS Usage Remains Strong In The US: 6 Billion SMS Messages Are Sent Each Day

Michael O'Grady June 19, 2012

In two recently published forecasts — the Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (EU-7) and the Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (US) — we looked at mobile and tablet content usage for games, music, video, and messaging across the US and seven countries in Western Europe. […]

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