operationalizing innovation

When innovation happens in a silo, it fails to gain traction across the enterprise. Read our insights to learn the benefits of operationalizing innovation across all roles and functions in the enterprise.

Insights

Blog

Your Employees Aren’t Ready For AI — Prepare Them With AIQ

J.P. Gownder 1 day ago
Generative AI is everywhere, but employees don't have the skills to use it productively. Here are the skills they need to succeed.
Blog

Technology Strategy Impact Award: A Guide To A Standout Submission

Frederic Giron 1 day ago
The deadline to submit an entry for this year’s Technology Strategy Impact Award is approaching. Learn more about the award and find out what makes a strong submission.

Global

Don’t Miss Our 2024 Predictions Deep Dive

Hear directly from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.

Blog

Call For Entries: Forrester Technology Awards, 2024

Frederic Giron February 5, 2024
We’re now accepting nominations for our Technology Strategy Impact and Enterprise Architecture Awards across the NA, EMEA, and APAC regions. Learn more about the awards and how to apply in this post.
Blog

Tap Into The Potential Of Synthetic Data For AIOps

Carlos Casanova January 19, 2024
Learn how leveraging synthetic data can help with the critical time to realize AIOps value, such as autoremediation capabilities and enhanced decision-making.
Blog

Winning At Digital: Building A Purposeful Digital Marketing Team

Rani Salehi January 4, 2024
Learn how to communicate the capabilities and competencies needed to deliver compelling digital customer experiences and advance your business strategy.
Webinar

Spark An Innovation Culture With Design Thinking

Learn how CX leaders can use design thinking to create a culture of innovation and differentiate on superior CX action that anticipates and delivers on customers’ needs.
Blog

Forrester’s 2023 Technology Strategy Impact Awards Winner And Finalists For APAC

Frederic Giron September 20, 2023
Congratulations to the winner and three finalists for Forrester’s Technology Strategy Impact Awards for the APAC region.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Podcast

How Tech Leaders Can Become Innovation Orchestrators

What It Means August 24, 2023
The key to successful innovation is making it widespread, not siloed. But whose job is that? In this episode, VP and Research Director Pascal Matzke and Principal Analyst Bernhard Schaffrik discuss the technology executive’s role in driving innovation.
Blog

Frontline Marketing “Innovation Coalition” Key To Generative AI Success For B2B Marketers

Naomi Marr August 7, 2023
Frontline B2B marketing functions such as demand and ABM may be more intensely impacted than others by generative AI. Learn how these teams can take charge.
Blog

Maximize The Value That You Get From Partners — A New Forrester Tech Exec Priority

Ted Schadler July 18, 2023
Learn the five co-innovation competencies that make up the new partner priority in the Forrester Decisions for Technology Executives service.
Blog

Announcing The Forrester Wave™: Process-Centric AI For IT Operations (AIOps), Q2 2023

Carlos Casanova July 14, 2023
The Forrester Wave™: Process-Centric AI For IT Operations (AIOps), Q2 2023, evaluated 11 vendors on 30 different capabilities. Read the report to see which vendor came out on top with the highest-ranked capabilities for the broadest set of organizations.
Blog

The Case For The Innovative Product Manager

Sam Somashekar May 31, 2023
More than ever, organizations are relying on digital initiatives as a key driver of growth. These include digital offerings that are used by customers as well as those leveraged by an organization’s employees. The results of Forrester’s Digital Business Strategy Survey, 2022, show that 68% of digital strategy professionals believe digital strategies have a major […]
Blog

What’s Driving The $2 Trillion Technology Services Market?

Ted Schadler May 11, 2023
Learn the answer — and what’s driving the tremendous growth.
Blog

Digital Sales Rooms: Hype Or Reality?

Anne Slough May 4, 2023
Like other business innovations, digital sales rooms are not a magic wand. Learn what’s needed to capture the biggest benefits — and learn more at B2B Summit North America.
Blog

Advance Digital Marketing Capabilities And Competencies To Achieve New Outcomes

Rani Salehi March 28, 2023
Learn how to communicate the capabilities and competencies needed to deliver compelling digital customer experiences and advance your business strategy.
Blog

B2B Content: Experimentation Means Bold Bets And Cold Sweats

Phyllis Davidson March 22, 2023
Optimizing the customer experience — a top priority for B2B organizations — requires dramatic improvements to the content engine. To build for the future, organizations will make bold bets, experimenting with AI to deliver contextual, personalized experiences.
Blog

The Biggest Conversations In Cloud Management? FinOps And Operationalizing Cloud

Tracy Woo March 12, 2023
Get a preview of our upcoming coverage in two key areas: operationalizing cloud and cloud cost management.

Forrester Decisions For Digital Business & Strategy

Let us guide you to the next level of digital excellence. Drive growth, build powerhouse teams, quash disruptors.

Blog

The Landscape Of AIOps Is Changing

Carlos Casanova March 2, 2023
Understanding which vendor supports your perspective is your first step toward a successful AIOps implementation, and this Landscape report provides you with a starting point.
Blog

Announcing The Forrester Wave™: Artificial Intelligence For IT Operations (AIOps), Q4 2022

Carlos Casanova December 19, 2022
The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2022 evaluated 11 vendors on 35 different capabilities. Read the report to see the vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.
Blog

How Innovation Can Make Your Firm More Resilient

Bernhard Schaffrik December 1, 2022
The firms that prove most resilient have innovation processes built into their culture and leverage adaptive technology platforms. Learn how you can do this at your firm.
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