predictions

Forrester’s predictions help business leaders see what’s coming and what’s most critical for business success. Read on to explore market-defining trends in emerging technology, consumer behavior, B2B sales, customer experience, and much more.

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2021年预测:财富管理公司将拥抱数字化,蓬勃发展

Vijay Raghavan March 25, 2021
我们因新冠疫情而铭记2020年,以及铭记它是如何永久性地改变客户寻求财富管理建议的方式,以及投资管理顾问给出建议的方式。在新冠疫情后的一年里,我们的财富管理会有怎样的趋势,点击“阅读更多”了解具体细节。
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2021年预测:边缘计算迎来拐点

Glenn O'Donnell March 25, 2021
2020年爆发的新冠疫情并没有带来新的收入来源或商业发展,但它肯定加速了现有技术趋势的发展。其中最为引人注目的技术就要数边缘计算了。但边缘计算的市场却很复杂,点击“阅读更多”了解我们对边缘计算市场2021年的预测。
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Predictions 2021 Hub

Explore our blog posts, videos, guides, and other resources to understand the dynamics that will shape 2021.

Blog

2021年预测:区块链将开启快慢双轨道

Martha Bennett March 15, 2021
2020年对于分布式账本技术(DLT,又名区块链)来说,是值得回看的一年。点击”阅读更多”了解更多细节分析。
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2021年预测:银行将需要再次了解客户

Oliwia Berdak March 10, 2021
了解客户对于银行来说是支撑业务的基础能力。监管机构要求银行核实客户身份,分析金融交易来打击洗钱、恐怖主义融资与逃税漏税行为。除去监管合规的要求,银行也需深入了解客户,来为客户提供合适的产品、评估其贷款风险、并制定相应的销售与服务策略。点击“阅读更多”了解2021年银行应如何再次了解客户。
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2021年预测:B2B营销人员打造数字化路径,拉近与企业距离

Lori Wizdo March 3, 2021
2020年的大部分时间里,B2B营销专家对于预测当下都无从下手。去年我们在公共卫生、社会和商业方面经历了前所未有的动荡,也是在该背景下以往积累的智慧与精心挑选的数据突然变得不那么可信。和其他人一样,Forrester的B2B营销团队也在问同一个问题:现在到底什么管用?点击“阅读更多”了解具体细节。
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2021年预测:2021年,是人工智能大放异彩的时候了!

Srividya Sridharan January 27, 2021
在过去的几年里,您是否听到过很多关于人工智能(AI)的论述?AI是神秘的,是变革性的,是令人兴奋的,是让人恐惧的,是无处不在的……这些摇摆不定的论述在未来也将继续听到。但是,在前所未有2020年,有一件事变得非常清楚:企业需要找到一种安全地、富有创造性地、大胆使用AI的方法。点击“阅读更多”了解具体细节。
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Predictions 2021 For Marketing Leaders

Discover the critical trends that will matter to marketing leaders in 2021.
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Predictions 2021

Discover the most critical business trends of 2021 and how firms can accelerate out of the crisis.

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Predictions 2021 For IT Leaders

Discover the critical trends that will matter to IT leaders in 2021.
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2021年预测:云计算将助力新冠疫情下的恢复工作

Dave Bartoletti January 13, 2021
当你回头看过去15年来开发的公有云,会发现它们似乎是为此次新冠疫情所专门设计,用来应对全球的需求激增。去年发生的新冠疫情让许多企业遭受重创,但云计算也在助力企业逐渐从疫情的混乱中恢复过来。点击“阅读更多”了解Forrester对云计算在2021年助力恢复工作的具体预测。
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2021年预测:自动化成为企业的当务之急

Craig Le Clair January 13, 2021
在过去的一年里,自动化的世界和其地位发生了巨大的变化。点击“阅读更多”了解Forrester对自动化在2021年的发展所作出的预测。
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How Did I Score On My Channel Outlook For 2020?

Jay McBain January 8, 2021
In what was one of the most challenging years for many of us, the channel experienced more change in 2020 than in the past 39 years combined. Revisit our 2020 channel predictions, and see which of our calls proved true, which accelerated, and what it means for 2021. That being said, many of the calls that I did make not only became true but accelerated due to COVID-19. That being said, many of the calls that I did make not only became true but accelerated due to COVID-19.
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Podcast

Tech Trends To Watch In 2021

What It Means January 7, 2021
Forrester analysts provide their predictions for IoT, AI, blockchain, and cloud in this special edition of What It Means.
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Podcast

Forrester Predictions Roundup: Explore The Trends That Will Define 2021

What It Means December 31, 2020
As you prepare your plans for the new year, Forrester analysts review their top predictions for IT, marketing, sales, and CX professionals in this special episode of What It Means.
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2021年预测:卓越的首席信息官 (CIO) 选择适应未来的技术

Matthew Guarini December 17, 2020
回首过去20年,在互联网泡沫、重大金融危机这样的事件过后,领先的企业都展现出了一些相似特质,这些特质帮助他们进一步甩开了落后企业。这次的新冠疫情也不例外,它进一步地印证了优胜者将会是那些具有自适应性、创造力与韧性的企业,适应未来的技术战略(future fit technology strategy)面对前所未有的挑战与变化,化危为机。
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Podcast

How Manufacturing Will Get Smarter In 2021

What It Means December 17, 2020
In 2021, manufacturing firms will accelerate the use of technologies that helped them through the pandemic. Principal Analyst Paul Miller provides a deeper look on this week’s episode of What It Means.
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Podcast

European Predictions 2021: Regulators Prioritize AI And Remote Work

What It Means December 10, 2020
The year ahead will bring new regulatory frameworks, UK data chaos, and a shift in attitude toward remote work in the EU. VP and Group Director Laura Koetzle explains what lies ahead on this episode of What It Means.
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Blog

2021年预测:卓越的首席营销官(CMO)将带领组织重获增长

Shar VanBoskirk December 8, 2020
在2021年,我们将看到领先CMO与落后CMO之间明显的区隔,领先的CMO将认识到2020年为过往的工作方式开启了新篇章,而落后的CMO则只会满足于促销活动、销售支持以及媒体空间购买等。企业如没有一个领先的CMO来带领,将无法生存。
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Podcast

CX Predictions 2021: Design For Consumer Trust

What It Means December 3, 2020
Consumer trust has always been important. But for 2021, consumer trust is underlined and bolded — nothing is more important for a brand’s survival. On this episode of What It Means with Vice President and Research Director David Truog, discover how CX pros will helm their firm’s journey into the brave new world of post-pandemic customer expectations.
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Podcast

Big Risks Are The Safest Option For B2C Marketing In 2021

What It Means November 19, 2020
The tumult of 2020 has turned yesterday’s marketing best practices into today’s imperatives. Explore our B2C marketing predictions in this What It Means episode featuring VP, Principal Analyst Shar VanBoskirk and Analyst Stephanie Liu.
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Podcast

Predictions 2021: What CIOs Can Expect In the Year Ahead

What It Means November 5, 2020
After a year no CIO could have predicted, what can IT leaders expect in 2021? In this episode, Vice Presidents Brian Hopkins and Matt Guarini review Forrester’s CIO predictions for 2021.
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