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What Financial Services Execs Can Expect In 2017

Peter Wannemacher November 14, 2016

Every fall, more than a dozen Forrester analysts across multiple roles meet to discuss what executives and leaders at financial services firms should anticipate over the next year. Driven by our ongoing research, the result of this brainstorm is now available as the just-published “Predictions 2017: Pioneering Financial Providers Will Partner With Fintech To Build […]

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Forrester Predictions: Ten Key Developments In Cloud Computing Shape The Industry In 2017

Dave Bartoletti November 2, 2016

I’m pleased to announce that Forrester’s cloud computing predictions for 2017 published this morning! Check out Predictions 2017: Customer-Obsessed Enterprises Launch Cloud’s Second Decade. Our cloud team has gathered ten key developments in cloud computing that will shape this industry in 2017 — and what you should do about them today. Cloud computing has been the most […]

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The FCC Ruling And Why It Foreshadows Big Changes In Privacy

Fatemeh Khatibloo November 1, 2016

Like other privacy nerds all over the land, I’ve been anxiously awaiting the results of the Federal Communications Commission’s vote on some stringent new privacy rules for internet service providers (ISPs). Last week, we got news that the vote passed, and now it’s time to start taking stock of what this means for digital advertisers, […]

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Predictions 2017: CEOs Invest Billions To Transform Operations With Digital Tech

Nigel Fenwick November 1, 2016

You’ve been creating digital customer experiences for years now. You’ve built a successful app. You’ve assembled a martech/adtech stack. You may even have started swinging at omnichannel delivery or harnessed AI or piloted a connected product. So it’s time to declare victory on digital transformation, right? Think again. Digital customer experiences are only the shining […]

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2017 Predictions: Mobile Is The Face Of Digital

Julie Ask November 1, 2016

We put together our thoughts in a new 2017 Mobile Predictions report on what to expect in the mobile space next year across industries and roles. In 2016 mobile evolved from a stand-alone channel to a baseline for all branded digital experiences. In 2017, mobile will continue to elevate customer expectations as it transforms even non-digital […]

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Predictions 2017: The Year Of Action

Cliff Condon October 27, 2016

Your business model is under attack. And it’s not by your competitors. It’s under attack from your customers. Three years ago, Forrester identified a major shift in the market, ushering in the age of the customer. Power has shifted away from companies and towards digitally savvy, technology-empowered customers. They now decide winners and losers: Our […]

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Key Takeaways: 2016 Predictions Webinar

Victor Milligan February 11, 2016

The transfer of power from companies to the customer is driving a wide variety of changes: some small and targeted and some that are far-reaching and fundamentally change the trajectory of companies (and careers, I may add). I had the pleasure of moderating a video webinar last week that explored the customer dynamic, specifically looking […]

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2016 – Hyperconverged Solutions With Containers To Become The “Norm”!

Robert Stroud December 29, 2015

Containers are all the rage! Over the past year Containers such as Docker have generated tremendous interest and uptake among well-known cloud providers, who use them to deliver some of the largest and most popular cloud services and applications. Container adoption is being driven by the promise that containers deliver the ability to “build once […]

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Driving Systems of Records to the Cloud, your focus for 2016!

Robert Stroud December 7, 2015

Success in the Cloud is now a fact You have all heard the success stories of Uber and Airbnb as they leverage technology to disrupt existing business norms in the taxi and hotel businesses. Digital business successes such as these are pressuring traditional enterprises to focus on differentiation in business models, customer intimacy and velocity as they […]

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Predictions 2016: eBiz Professionals’ Influence Continues to Expand

Forrester November 17, 2015

2016 is looking busy for eBusiness professionals, who hold an increasingly important role as digital leaders in their organizations. They’ve been in strategic and operational roles, driving digital transformation throughout their companies. Their hand in new developments such as digital store or branch, mobile and the Internet of Things (IoT) proves that this role is […]

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Predictions 2016: The Digital Store Engagement Surprise

Forrester November 11, 2015

We’ve all been told time again that the in-store shopping experience is undergoing seismic change. Technologies such as beacons, omnichannel fulfillment and in-store analytics have promised to change the definition of how a retail store engages with customers. And although iron-clad digital store success stories are few and far between, stores will continue to chase […]

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2016: CX Leaders Will Adopt Agile, Insight-Led Innovation To Fuel Customer Obsession

Deanna Laufer November 11, 2015

In 2015, customer experience (CX) rose to the No. 1 priority for business and technology leaders. In 2016, it will be among the top 10 critical success factors determining who will win and who will fail in the age of the customer. And for good reason: Better customer experience correlates with stronger revenue growth. But […]

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Predictions 2016: Welcome To The Digital Savvy, Customer Obsessed CIO

Nigel Fenwick November 11, 2015

It’s that time of year! The time when every prognosticator comes up with their predictions for the next year. And this year my colleague Pascal and I took the lead in developing our 2016 predictions for the CIO role. Rather than call out banal and obvious trends I wanted to make a stronger call on the CIO […]

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In 2016, Financial Services Executives Will Bet Big On APIs

Peter Wannemacher November 10, 2015

We’ve just published our Predictions 2016 report, outlining eight shifts that banks and their partners can expect by December 31 of next year. As a preview of the report, here are two of our predictions for 2016: APIs and open platforms will take center stage. APIs are becoming the most powerful technology in digital business […]

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The Race To Digital Mastery Is On In 2016

Martin Gill November 10, 2015

When it comes to digital, we are at a pivot point. Digitizing your business isn’t about technology: it’s about customer obsession – and in 2016, it will be among your ten critical business success factors helping position your firm for success in the Age of the Customer. In fact, next year will be a year […]

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2016 Predictions: Key Trends Will Transform Mobile Engagement

Julie Ask November 10, 2015

2016 will be the most consequential year for companies on the path to customer obsession, and that includes adapting to empowered customers who expect to get anything they want immediately, in context on their mobile devices.  Today that represents nearly 50% of consumers in the US alone. The consumers pick up their mobile devices 150 to 200 […]

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Forrester’s 2016 Data Predictions: Out With Data Pack Rats. Turn Data Into Action

Jennifer Belissent, Ph.D. November 10, 2015

Instinctively we know that it is not just about collecting the data. Big and bigger doesn’t necessarily make you smart and smarter.  It just makes you one of those pack rats that has piles of stuff in all corners of your house.  Yes, it might be very well organized and could have a potential use […]

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How mobile will transform business in 2016

Thomas Husson November 10, 2015

With my peers Julie A. Ask, Jeffrey S. Hammond, Michael Facemire, Tyler Shields, Christian Kane, Jennifer Wise, and many other analysts, we put together our thoughts in a new 2016 Mobile predictions report on what to expect in the mobile space next year across industries and roles. We believe 2016 will be the most consequential […]

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Forrester’s 2016 Predictions: All That Data Will Finally Drive Business Action

Carlton Doty November 10, 2015

Do you consider yourself “data-driven”? If you’re like most business and technology leaders, you do. But the reality is that most businesses have only scratched the surface when it comes to transforming all of that data into insight that drives real business action. In our 2016 predictions report, my colleagues Brian Hopkins, Jennifer Belissent, PhD., […]

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2016 Mobile Predictions: Alternative Ecosystems Beyond Android and iOS Will Emerge

Thomas Husson November 9, 2015

Customer-obsessed businesses will take personalization to the next level in 2016. By the end of 2016, Forrester forecasts that 4.8 billion individuals globally will use a mobile phone, and as that number continues to grow, customer-obsessed business leaders have vast opportunities to deliver great customer experiences via mobile.   Mobile moments — a time when […]

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