predictive analytics

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Impressions From Alibaba’s Computing Conference

Dan Bieler October 8, 2018

Alibaba has become one of the world’s most fascinating and cutting-edge technology businesses — and is key to understanding where the digital era is heading.

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Telefónica Is Maturing Into A Digital Service Provider

Dan Bieler July 12, 2018

Telefónica hosted its Industry Analyst & Customer Days in Madrid recently. In our view, Telefónica is emerging as a leading global telco. Of course, digital natives like Alibaba, AWS, Google, and Tencent continue to capture the customer attention. Yet, the example of Telefónica indicates that traditional firms can effectively tackle digital transformation. Against these considerations, our […]

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Five Best Practices To Scale Data Science Across The Enterprise

Kjell Carlsson, Ph.D. June 5, 2018

Nearly all firms want to do more with data science. However, executives and data scientists alike are frustrated by the difficulty of turning new initiatives into business impact at scale. Outside of well-established use cases — such as risk scoring or optimizing search results — data scientists regularly complain that their solutions can take months or even […]

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AI Unlocks The Business Intelligence In BI

Boris Evelson March 2, 2018

In most enterprises, data access is a fait accompli: 72% of global data and analytics decision makers say that they can access the data they need to obtain insights in a timely manner.  However, even the most modern BI tools that make data more accessible still require significant subject matter expertise to find the right […]

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Observations On NRF 2018: Making Retail Great Again

George Lawrie January 26, 2018

The National Retail Federation’s Big Show attracted tens of thousands of attendees . Far from resigning themselves to conquest by market places they are determined to make the right investments to thrive and survive. Three years ago we found retail CIOs most concerned about innovation and security https://www.forrester.com/report/The+Retail+CIO+Agenda+2015+Secure+And+Innovate/-/E-RES121188 At the NRF show in 2018 it […]

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Predictions 2018: AI Hard Fact – Treat It Like A Plug-And-Play Panacea and Fail

Boris Evelson November 9, 2017

Look right, look left, you’ll see a fellow CIO contemplating their AI move. Failing to act is not an option in most organizations. However, as enterprises are kicking off their AI pilots or seeing early results, the honeymoon is over as enterprises that naively celebrated the cure-all promises of artificial intelligence (AI) technologies is over. Enterprises needed better data foundations. They underestimated the level of business expertise […]

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Everything you wanted to know about SAP Leonardo but were afraid to ask

Boris Evelson November 3, 2017

Large enterprise software vendors seem to be enamoured with using the names of historical figures or literary characters as brand names. Unfortunately, this is really confusing for the buyers, since the vendors apply these branding names differently. For example (in an increasing order of branding approach complexity): OpenText Magellan is a collection of business intelligence […]

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The Data Digest: Understand Emotion To Drive Technology Engagement

Anjali Lai August 17, 2017

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives. But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […]

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The Predictive Marketing Analytics for B2B Marketers Forrester Wave

Allison Snow June 15, 2017

When my colleague Laura Ramos and I set out to “Wave” the B2B predictive marketing analytics space, we knew that while there are impressive results across the board here, marketers struggle to identify differentiation among its vendors. We’re thrilled to have published Forrester’s first Wave that provides clarification to B2B marketers who seek to connect their […]

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Introducing The Forrester Wave™: Digital Intelligence Platforms, Q2 2017

James McCormick April 5, 2017

Early Digital Intelligence Platform Players Deliver Great Value – Yet Have Many Opportunities For Improvement As digital disruption continues its unstoppable march, digital engagement is rapidly evolving and customers’ expectations that they will get what they want during moments of digital interaction continue to grow. Now more than ever, firms need to understand their customers […]

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Introducing The Forrester Wave™: Digital Intelligence Platforms, Q2 2017

James McCormick April 5, 2017

Early Digital Intelligence Tech Players Deliver Platform Value – But Have A Way To Go As digital disruption continues its unstoppable march, digital engagement is rapidly evolving and customers’ expectations that they will get what they want during moments of digital interaction continue to grow. Now more than ever, firms need to understand their customers […]

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What Exactly The Heck Are Prescriptive Analytics?

Mike Gualtieri February 20, 2017

Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn’t that what all analytics should be about? A hearty “yes” to that because, if analytics does not lead to more informed decisions and more effective actions, then why do it at all? Many wrongly and incompletely define […]

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Start Making Sense: The 17 Most Important Technologies For B2B Marketers

Steven Casey August 8, 2016

We’ve all seen the ubiquitous martech slides: Thousands of company logos crammed into a single graphic that is both useless and illuminating. Useless as any sort of planning or evaluation tool — but also illuminating because it shows what we all know to be true from first-hand experience: The B2B marketing tech landscape is confusing […]

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Architect Your Predictive Analytics Capability To Unleash The Power Of Digital Business

Charlie Dai December 17, 2015

Predictive analytics has become the key to helping businesses — especially those in the highly dynamic Chinese market — create differentiated, individualized customer experiences and make better decisions. Enterprise architecture professionals must take a customer-oriented approach to developing their predictive analytics strategy and architecture. I’ve recently published two reports focusing on how to architect predictive analytics capability. […]

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Welcome to my customer analytics blog!

Brandon Purcell August 11, 2015

Greetings!  My name is Brandon Purcell and I am the new Senior Analyst serving Customer Insights professionals at Forrester.  I will cover customer analytics which uses advanced analytics to analyze customer data to optimize customer-focused programs and initiatives to drive acquisition, retention, cross-sell/upsell, loyalty, personalization, and contextual marketing. I am a recovering customer analytics practitioner and […]

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The Power To Predict Can Give B2B Marketers An "Unfair Advantage"

Laura Ramos July 2, 2015

When Sir Francis Bacon, coined the aphorism "Knowledge is power", he didn’t foresee a 21st century where technology and data science would more automatically and immediately turn knowledge into insight. Today, the phrase “Prediction is Power” may be more appropriate. My colleague Mike Gualtieri works with applications developers and has been looking at the power […]

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Get your customer service ready for the digital-first generation

Ian Jacobs May 12, 2015

This is a guest post by Danielle Geoffroy, Research Associate on the AD&D team who helps with our customer service and unified communications research. Do you hear that swooshing sound of a tweet being sent in the middle of a Google Hangout? It’s faint, but strong, and it means they’re coming.  Generation Y—a generation raised […]

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Digital Experience Personalization Is Hollow Without Predictive

Rowan Curran March 18, 2015

There’s no other way to slice it: competition for digital audiences is brutal. Intolerance for poor performance and disengaging experiences drives customers to competitor’s sites more quickly and more permanently than any time in history. Users increasingly demand digital experiences that personalize to their immediate needs and adapt to the current context, not treat them […]

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Driven to distraction - a new breed of contact center agents need new tools to succeed

Ian Jacobs January 6, 2015

I first noticed the creeping changes a few years ago. In college I majored in comparative literature and averaged about five novels read per week. Even when I entered the hustle and bustle overdrive of the working world, I still rapidly pounded through stacks of books every month. Over the past few years, while I […]

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Leverage The Convergence Of BI And Big Data In 2015 - Or Miss Out

Martha Bennett November 6, 2014

Big data – the Holy Grail of business intelligence (BI)? Big data technologies certainly hold the promise of closing the gap between the data that’s available in your organization, and the ability to make that data available to those who need it, when they need it. But it’s about more than just technology: you also […]

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