Build an insights-driven org
AI Unlocks The Business Intelligence In BI
In most enterprises, data access is a fait accompli: 72% of global data and analytics decision makers say that they can access the data they…
predictive analytics
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Retail
Observations On NRF 2018: Making Retail Great Again
The National Retail Federation’s Big Show attracted tens of thousands of attendees . Far from resigning themselves to conquest by market places they are determined…
January 26, 2018 | George Lawrie
Predictions
Build an insights-driven org
Predictions 2018: AI Hard Fact – Treat It Like A Plug-And-Play Panacea and Fail
Look right, look left, you’ll see a fellow CIO contemplating their AI move. Failing to act is not an option in most organizations. However, as enterprises are…
November 9, 2017 | Boris Evelson, Michele Goetz
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Customer-obsessed marketing
Everything you wanted to know about SAP Leonardo but were afraid to ask
Large enterprise software vendors seem to be enamoured with using the names of historical figures or literary characters as brand names. Unfortunately, this is really…
November 3, 2017 | Boris Evelson
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Predictions
The Data Digest: Understand Emotion To Drive Technology Engagement
Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery,…
August 17, 2017 | Anjali Lai
Customer-obsessed marketing
Build an insights-driven org
The Predictive Marketing Analytics for B2B Marketers Forrester Wave
When my colleague Laura Ramos and I set out to “Wave” the B2B predictive marketing analytics space, we knew that while there are…
June 15, 2017 | Allison Snow
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Introducing The Forrester Wave™: Digital Intelligence Platforms, Q2 2017
Early Digital Intelligence Platform Players Deliver Great Value – Yet Have Many Opportunities For Improvement As digital disruption continues its unstoppable march, digital engagement…
April 5, 2017 | James McCormick
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Introducing The Forrester Wave™: Digital Intelligence Platforms, Q2 2017
Early Digital Intelligence Tech Players Deliver Platform Value – But Have A Way To Go As digital disruption continues its unstoppable march, digital engagement…
April 5, 2017 | James McCormick
Build an insights-driven org
What Exactly The Heck Are Prescriptive Analytics?
Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn’t that what all analytics should be about?…
February 20, 2017 | Mike Gualtieri
Customer-obsessed marketing
Build an insights-driven org
Start Making Sense: The 17 Most Important Technologies For B2B Marketers
We’ve all seen the ubiquitous martech slides: Thousands of company logos crammed into a single graphic that is both useless and illuminating. Useless as any…