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FORRward: A Quick Weekly Read For Tech And Marketing Execs

Matthew Guarini 9 hours ago
It’s Time To Start Talking About Professional Licensing For Software Engineers It wasn’t until enough boilers blew up that mechanical engineers had to get licensed. It wasn’t until bridges and buildings started collapsing that civil engineers and architects had to get licensed. Now that airplanes are falling out of the sky due to automation (AKA, […]
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Without Strong Governance, Facebook’s New Platform Vision Will Actually Undermine Privacy

Enza Iannopollo March 8, 2019
With this week’s announcement, it’s official: Facebook will automatically correlate and merge the personal data of users across its platforms. The announcement is not a surprise, but it will find resistance from both regulators and users — and rightly so. The announcement means that data sharing across the different platforms Facebook owns becomes a core part […]
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We Should Chat About WeChat And Why Facebook Wants In

Jessica Liu March 7, 2019
For years, I’ve maintained that Mark Zuckerberg, CEO of Facebook, Inc., has had his eye on a singular goal: becoming the global version of China’s WeChat. WeChat is China’s most popular messaging app, with 1 billion monthly users. China’s population is 1.4 billion people, which means approximately two in three Chinese are on WeChat. But WeChat […]
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Think Privacy’s Just A Cost Center? Think Again

Fatemeh Khatibloo March 6, 2019
Over and over, clients tell us they just don’t get enough funding for the kind of privacy programs that they want to create. In fact, many privacy budgets shrank in 2019 after firms were forced to spend more than they expected on GDPR compliance in 2018. But what if we told you that customer-centric privacy […]
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Digital Media Spending Growth And Privacy Are Compatible

Brandon Verblow February 26, 2019
With increasing scrutiny on how advertising platforms use consumer data, the days of hypertargeting are numbered. As a result, one may believe that ad prices and, consequently, ad spending will need to decline. Forrester disagrees. We expect annual digital media spending in the US to grow by nearly $50 billion over the next five years. […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini February 20, 2019
A Road Map To Lose Your Technology Mandate CIOs have historically run technology innovation efforts, but that may be changing. We find CEOs understand that the future of their business depends on technology they don’t have or that hasn’t been invented yet. They recognize a need to spend at least part of their firm’s time […]
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Happy Data Privacy Day — Five Lessons Learned On Regulatory Enforcement

Enza Iannopollo January 28, 2019
In the United States, Europe, Canada, and India, January 28 is designated Data Privacy Day to mark the signing of the first legally binding, international treaty that dealt with data protection and privacy in 1981. Thirty-eight years later, technology has only further emphasized the need for privacy regulations and requirements. GDPR is the first step for […]
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New Tech Spotlight: Security Technology Takes Center Stage

Carlton Doty January 14, 2019
Venture capital and private equity spending on security technology reached an all-time high in 2018. Currently, this emerging technology market sector stands at about $31 billion in total funding. While that total may pale in comparison to other fast-growing markets such as fintech ($124 billion) or transportation tech ($150 billion), consider that 65% of that $31 […]
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Marriott Breach: Starwood Hacker Gains Access To 500 Million Customer Records

Jeff Pollard November 30, 2018
Another Friday, Another Breach Announcement Today, Marriott announced that it uncovered four-plus years of a previously unknown, unexpected, and unauthorized data breach that includes travel details, passport numbers, and credit card data. Five hundred million customers found out this morning when Marriott announced a multiyear breach dating back to 2014. Longstanding defects in Starwood’s database and network […]
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Rushed Privacy Features Result In Sloppy Security

Amy DeMartine September 28, 2018
Facebook Loses More User Data (This Time Unintentionally) Facebook announced that it experienced a breach this week that lost 50 million users’ data. Ironically, the breach happened in part due to exploited bugs in three features developed to give users more control over their privacy. Some quick key lessons to take away from this breach: […]
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It’s Mostly Quiet On The GDPR Front — But This Is Not The Time For Complacency

Enza Iannopollo September 20, 2018
So where are all the GDPR enforcement actions? The General Data Protection Regulation (GDPR) entered into force at the end of May 2018, giving unprecedented powers to regulators. From ongoing regulatory audits to hefty fines and a range of new privacy requirements, the GDPR is the most dramatic change in data protection and governance in the last 20 years. Some […]
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The Algorithm Of You

Fatemeh Khatibloo September 14, 2018
Algorithm. It’s a buzzword you hear frequently these days. But does the average consumer understand the impact algorithms have on her life? Absolutely not. Consumers enjoy the illusion of unlimited choice in products, services, and content, but there’s almost always an algorithm behind the curtain, constantly refining and defining what’s presented to her. Like it or not, […]
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Join Us To Learn How To Embrace Privacy And Set Your Firm Apart In Your Customers’ Eyes

Enza Iannopollo September 12, 2018
We know it: Customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations are recognizing and treating privacy as a value; they’ve successfully created a business reputation for privacy and security and thus inspire customer trust. As a result, their customers are more likely to choose to […]
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You Need A Plan To Adapt To Climate Change — Today

Stephanie Balaouras August 28, 2018
At Forrester’s upcoming Privacy & Security Europe 2018 Forum, I’ll be presenting on a topic that I’m both personally and professionally passionate about: climate change adaptation. Forrester prides itself on providing actionable advice to help business and technology leaders build customer-obsessed strategies that drive growth. And so I suspect many of you are surprised by […]
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A New Era Of Privacy Is Here — We Can Help You Navigate It

Fatemeh Khatibloo August 20, 2018
Who knew that failed data governance would be the thing to turn the privacy world on its ear? When the Facebook/Cambridge Analytica scandal broke . . . and then got worse, consumers and politicians alike finally seemed to understand that the data economy had gotten away from us all. As a result, 2018 has forever […]
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Join Us At Forrester’s Privacy & Security 2018 Forum

Chris McClean August 8, 2018
Those of us who care about cybersecurity and privacy are a special breed. As long as these disciplines have been around, technologies have gotten more complex, threats have gotten more dangerous, and expectations have skyrocketed. Yet we have not simply persevered; we are now guiding top executives and policymakers to think differently about business models […]
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Telefónica Is Maturing Into A Digital Service Provider

Dan Bieler July 12, 2018
Telefónica hosted its Industry Analyst & Customer Days in Madrid recently. In our view, Telefónica is emerging as a leading global telco. Of course, digital natives like Alibaba, AWS, Google, and Tencent continue to capture the customer attention. Yet, the example of Telefónica indicates that traditional firms can effectively tackle digital transformation. Against these considerations, our […]
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Regulators Will Fine Facebook Only A Small Amount, But The Size Matters Less Than You Think . . . At Least This Time

Enza Iannopollo July 11, 2018
The UK data protection authority — the Information Commissioner’s Office (ICO) — has announced that it will fine Facebook £500,000 for its involvement in the Cambridge Analytica scandal. The Information Commissioner, Elizabeth Denham, has defined this investigation as the most important in the history of the ICO. While many might be disappointed at such a small fine — and […]
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Changing Attitudes To Targeting Could Threaten Digital Ad Spending

Brandon Verblow June 7, 2018
The balancing of the privacy-personalization paradox will be the defining dynamic impacting digital ad spending over the next several years. Future growth in digital ad spending is heavily based on the expectation that as targeting capabilities improve, marketers will be able to justify paying a higher price per ad, which will lead to higher overall […]
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Early Horror Stories Of The Data Economy

Jeff Pollard May 3, 2018
When salacious tales of Cambridge Analytica’s activities emerged in 2018, we thought the company was finished. The many on-air discussions of illegal activities, law enforcement warrants, legal action threats from partners, and questionable ethics appeared to doom it. We then saw multiple suspensions and resignations, and on May 2, Cambridge Analytica announced it would file […]
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