privacy

Insights

It’s Mostly Quiet On The GDPR Front — But This Is Not The Time For Complacency

Enza Iannopollo 6 days ago

So where are all the GDPR enforcement actions? The General Data Protection Regulation (GDPR) entered into force at the end of May 2018, giving unprecedented powers to regulators. From ongoing regulatory audits to hefty fines and a range of new privacy requirements, the GDPR is the most dramatic change in data protection and governance in the last 20 years. Some […]

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The Algorithm Of You

Fatemeh Khatibloo September 14, 2018

Algorithm. It’s a buzzword you hear frequently these days. But does the average consumer understand the impact algorithms have on her life? Absolutely not. Consumers enjoy the illusion of unlimited choice in products, services, and content, but there’s almost always an algorithm behind the curtain, constantly refining and defining what’s presented to her. Like it or not, […]

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Join Us To Learn How To Embrace Privacy And Set Your Firm Apart In Your Customers' Eyes

Enza Iannopollo September 12, 2018

We know it: Customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations are recognizing and treating privacy as a value; they’ve successfully created a business reputation for privacy and security and thus inspire customer trust. As a result, their customers are more likely to choose to […]

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You Need A Plan To Adapt To Climate Change — Today

Stephanie Balaouras August 28, 2018

At Forrester’s upcoming Privacy & Security Europe 2018 Forum, I’ll be presenting on a topic that I’m both personally and professionally passionate about: climate change adaptation. Forrester prides itself on providing actionable advice to help business and technology leaders build customer-obsessed strategies that drive growth. And so I suspect many of you are surprised by […]

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A New Era Of Privacy Is Here — We Can Help You Navigate It

Fatemeh Khatibloo August 20, 2018

Who knew that failed data governance would be the thing to turn the privacy world on its ear? When the Facebook/Cambridge Analytica scandal broke . . . and then got worse, consumers and politicians alike finally seemed to understand that the data economy had gotten away from us all. As a result, 2018 has forever […]

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Join Us At Forrester's Privacy & Security 2018 Forum

Chris McClean August 8, 2018

Those of us who care about cybersecurity and privacy are a special breed. As long as these disciplines have been around, technologies have gotten more complex, threats have gotten more dangerous, and expectations have skyrocketed. Yet we have not simply persevered; we are now guiding top executives and policymakers to think differently about business models […]

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Telefónica Is Maturing Into A Digital Service Provider

Dan Bieler July 12, 2018

Telefónica hosted its Industry Analyst & Customer Days in Madrid recently. In our view, Telefónica is emerging as a leading global telco. Of course, digital natives like Alibaba, AWS, Google, and Tencent continue to capture the customer attention. Yet, the example of Telefónica indicates that traditional firms can effectively tackle digital transformation. Against these considerations, our […]

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Regulators Will Fine Facebook Only A Small Amount, But The Size Matters Less Than You Think . . . At Least This Time

Enza Iannopollo July 11, 2018

The UK data protection authority — the Information Commissioner’s Office (ICO) — has announced that it will fine Facebook £500,000 for its involvement in the Cambridge Analytica scandal. The Information Commissioner, Elizabeth Denham, has defined this investigation as the most important in the history of the ICO. While many might be disappointed at such a small fine — and […]

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Changing Attitudes To Targeting Could Threaten Digital Ad Spending

Brandon Verblow June 7, 2018

The balancing of the privacy-personalization paradox will be the defining dynamic impacting digital ad spending over the next several years. Future growth in digital ad spending is heavily based on the expectation that as targeting capabilities improve, marketers will be able to justify paying a higher price per ad, which will lead to higher overall […]

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Early Horror Stories Of The Data Economy

Jeff Pollard May 3, 2018

When salacious tales of Cambridge Analytica’s activities emerged in 2018, we thought the company was finished. The many on-air discussions of illegal activities, law enforcement warrants, legal action threats from partners, and questionable ethics appeared to doom it. We then saw multiple suspensions and resignations, and on May 2, Cambridge Analytica announced it would file […]

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The Data Digest: Facebook’s Heaviest Users Are Concerned About Online Privacy But Fail To Act Accordingly

Nicholas Chao April 17, 2018

I would like to introduce myself as a new member of Forrester Data’s data science team. Before joining Forrester, I studied economics at McGill University, where I developed a skillset in quantitative analysis and knowledge of the incentive-driven behaviors fueling today’s consumer-driven economy. I am excited to utilize what I’ve learned in my studies to […]

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The CIAM Implications Of The Facebook/Cambridge Analytica Scandal

Merritt Maxim April 11, 2018

My fellow Forrester analysts have been covering the data and privacy implications of the Facebook/Cambridge Analytica scandal in several excellent blog posts, such as this one and this from yesterday, but this scandal has highlighted some CIAM-specific implications that CISOs and CMOs need to assess, particularly around the future role of social login. For those […]

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Zuckerberg vs. US Senate, Round 1: Reasonable Expectations

Fatemeh Khatibloo April 11, 2018

  “…would not reasonably expect.” Those four words form the basis of a fair and ethical data practice. Today, as he was questioned by the Senate Judiciary and Commerce Committees, Mark Zuckerberg made it clear that, even now, he isn’t concerned with what users might reasonably expect him to do with their data, as long […]

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Forrester Startup Spotlight 2018 No. 1: AI, Edge, And Privacy

Brian Hopkins April 9, 2018

I take dozens of briefings a quarter from vendors trying to snag my attention. Frankly most don’t. In this new blog series, Forrester Startup Spotlight, we will highlight interesting technology startups that do. These up and comers exemplify trends we identified in The Top 10 Technology Trends to Watch: 2018 To 2020. Check out my blog postabout […]

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See The Forest For The Trees In Facebook’s Cambridge Analytica Problem

Jessica Liu March 29, 2018

Shame on Facebook. The Cambridge Analytica scandal has exposed the social network’s egregious misstep. Here at Forrester, we are furiously fielding inquiries about what this failure to protect user data means. Most questions are immediate and tactical in nature. These questions are certainly pressing so let’s address them. But then let’s discuss the bigger questions that […]

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The GDPR Is Coming, And Marketers Must Be Ready

Fatemeh Khatibloo March 21, 2018

Europe’s General Data Protection Regulation (GDPR) is right around the corner, going into effect on May 25. And still, the biggest question I get from marketers is, “Does it apply to me?” The simple answer is: If you offer your product or services to European subjects, the GDPR applies to you. And while many firms are […]

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Personalized Service vs. Privacy: When Customers Want Both

Ian Jacobs February 6, 2018

Your customers are walking, talking contradictions. Forrester data shows that more than half of them want you to value their time, follow them across channels, and answer their questions quickly and easily. At the same time, these customers are overwhelmingly worried about how they share personal data – 60% of online North American adults believe […]

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Marketers: Stop Being A Privacy Liability

Fatemeh Khatibloo February 6, 2018

Marketing’s evolution into a practice that relies deeply on individuals’ personal information has created amazing opportunities to expand reach and deepen customer relationships. But this evolution also creates serious risks for marketers and their brands. Our latest report takes a deep dive into the capabilities marketers should focus on to protect themselves and their customers’ […]

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Celebrate Data Privacy Day By Learning More About Your Consumers’ Privacy Attitude And Behaviors

Enza Iannopollo January 30, 2018

When growing demand for more transparent information and control over personal data meets new rights and safeguards that enable consumers and employees just to do that, it’s an event to celebrate — especially on Data Privacy Day. Many firms around the world are working hard to make the May deadline, when supervisory authorities will start […]

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Digital Advertising And Marketing Under The GDPR: A Question Of How, Not If

Samantha Merlivat December 6, 2017

The May 25th deadline announces a period great reckoning for data-driven marketing in Europe. The question marketers ask me most often is “Can we continue to do this…” or in other words, will this type of activity be allowed under the GDPR? But often, with this Regulation, the question is not whether you can or […]

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