privacy

Insights

VIDEO

Data Strategy & Insights 2019: Reimagine To Reinvent

Srividya Sridharan September 5, 2019

Read More
BLOG

European Digital Advertising Gets Knocked Down But Gets Back Up Again (Kind Of)

Brandon Verblow August 8, 2019
GPDR has upended digital advertising in Europe. But this isn't the advertising apocalypse some predicted. Learn more.
Read More
BLOG

Enterprise Meets Consumer Security: Exploring Approaches To Protect Employees At Home

Heidi Shey July 8, 2019
Does your organization have a strategy for protecting employees at home as a part of your overall cybersecurity program? Something that could include, but really goes to a place that is beyond, awareness training? If You Answered “No,” You’re Not Alone Employee privacy is a big reason why not. And yet, as the connected smart […]
Read More
BLOG

It’s Here: The 2019 Forrester Global Map Of Privacy Rights And Regulations

Enza Iannopollo June 24, 2019
Security and risk leaders consistently rank compliance with global privacy regulations as one of their top three challenges. To help them, Forrester periodically updates our map of global privacy rights and regulations. We released our 2019 version today. This year, we included 61 countries, adding Kuwait, the Philippines, Qatar, Saudi Arabia, Sri Lanka, the United […]
Read More
PODCAST

How Lloyds Uses Privacy As A Differentiator

What It Means June 20, 2019
Privacy regulations can seem like a hassle. But if you want to grow customer affinity, privacy can be a strategic strength. Lloyds Banking Group Experience Strategist Laurent Christoph and Forrester VP and Principal Analyst Fatemeh Khatibloo explain how Lloyds uses privacy as a differentiator.
Listen Now
BLOG

WWDC: Apple Continues To Up The Ante On Experience With Privacy Leading

Julie Ask June 3, 2019
Apple is leveraging its engineering chops to deliver better CX. Most notably, they’re using privacy as a differentiator. Learn more.
Read More
BLOG

Do Consumers Buy Facebook’s Vision For The Future?

Anjali Lai May 3, 2019
Among a series of updates unveiled at Facebook’s F8 Developer Conference on Tuesday, Mark Zuckerberg echoed a common refrain: The future is privacy. Fresh memories of Facebook’s mistakes and looming fines are not the only reasons why Zuckerberg’s refrain is relevant; in this cultural moment, consumers are clamoring for brands that build community around specific […]
Read More
BLOG

New Tech Spotlight: A Growing Crop Of RegTech Startups Vie For Unicorn Status

Carlton Doty April 25, 2019
[This post was coauthored by my colleague, Christian Austin.] Of the 16 technology markets Forrester monitors for VC funding trends, the $2.1B raised by regulatory technology (RegTech) ranked 14th in 2018. As such, you’d be forgiven for overlooking a category that doesn’t evoke many buzzwords, hasn’t raised the splashy capital of several other markets, and […]
Read More
BLOG

Take A Stand For Consumer Privacy: The Anti-Surveillance Economy

Jeff Pollard April 12, 2019
Consumer data misuse has lit up the headlines and eroded trust. From the ashes of these corporate scandals will rise a new industry: the anti-surveillance economy. Read what this means for companies that monetize consumer data.
Read More
BLOG

Apple ITP 2.1: What It Is, What It Means, And Why It Matters

Tina Moffett April 4, 2019
Apple first introduced Intelligent Tracking Protection (ITP) in 2017, but the latest update (2.1) creates a new set of challenges for advertisers, publishers, and tech vendors that make money from online behavioral advertising (OBA), attribution, web analytics, testing, and personalization. With new reports that Google may be following suit, we decided it was time to […]
Read More
BLOG

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini April 2, 2019
Tech Sells, And Everyone Is Buying What do McDonald’s, Honda Motor Co., and Nike all have in common? These 50-year-old-plus global giants have all acquired small tech startups within the last year. McDonald’s just bought Dynamic Yield, an Israeli-based, AI-powered personalization tech company. Last month, Honda acquired a major stake in Ubitricity, a German-based maker […]
Read More
BLOG

FORRward: A Quick Weekly Read For Tech And Marketing Execs

Matthew Guarini March 20, 2019
It’s Time To Start Talking About Professional Licensing For Software Engineers It wasn’t until enough boilers blew up that mechanical engineers had to get licensed. It wasn’t until bridges and buildings started collapsing that civil engineers and architects had to get licensed. Now that airplanes are falling out of the sky due to automation (AKA, […]
Read More
BLOG

Without Strong Governance, Facebook’s New Platform Vision Will Actually Undermine Privacy

Enza Iannopollo March 8, 2019
With this week’s announcement, it’s official: Facebook will automatically correlate and merge the personal data of users across its platforms. The announcement is not a surprise, but it will find resistance from both regulators and users — and rightly so. The announcement means that data sharing across the different platforms Facebook owns becomes a core part […]
Read More
BLOG

We Should Chat About WeChat And Why Facebook Wants In

Jessica Liu March 7, 2019
For years, I’ve maintained that Mark Zuckerberg, CEO of Facebook, Inc., has had his eye on a singular goal: becoming the global version of China’s WeChat. WeChat is China’s most popular messaging app, with 1 billion monthly users. China’s population is 1.4 billion people, which means approximately two in three Chinese are on WeChat. But WeChat […]
Read More
BLOG

Think Privacy’s Just A Cost Center? Think Again

Fatemeh Khatibloo March 6, 2019
Over and over, clients tell us they just don’t get enough funding for the kind of privacy programs that they want to create. In fact, many privacy budgets shrank in 2019 after firms were forced to spend more than they expected on GDPR compliance in 2018. But what if we told you that customer-centric privacy […]
Read More
BLOG

Digital Media Spending Growth And Privacy Are Compatible

Brandon Verblow February 26, 2019
With increasing scrutiny on how advertising platforms use consumer data, the days of hypertargeting are numbered. As a result, one may believe that ad prices and, consequently, ad spending will need to decline. Forrester disagrees. We expect annual digital media spending in the US to grow by nearly $50 billion over the next five years. […]
Read More
BLOG

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini February 20, 2019
A Road Map To Lose Your Technology Mandate CIOs have historically run technology innovation efforts, but that may be changing. We find CEOs understand that the future of their business depends on technology they don’t have or that hasn’t been invented yet. They recognize a need to spend at least part of their firm’s time […]
Read More
BLOG

Happy Data Privacy Day — Five Lessons Learned On Regulatory Enforcement

Enza Iannopollo January 28, 2019
In the United States, Europe, Canada, and India, January 28 is designated Data Privacy Day to mark the signing of the first legally binding, international treaty that dealt with data protection and privacy in 1981. Thirty-eight years later, technology has only further emphasized the need for privacy regulations and requirements. GDPR is the first step for […]
Read More
BLOG

New Tech Spotlight: Security Technology Takes Center Stage

Carlton Doty January 14, 2019
Venture capital and private equity spending on security technology reached an all-time high in 2018. Currently, this emerging technology market sector stands at about $31 billion in total funding. While that total may pale in comparison to other fast-growing markets such as fintech ($124 billion) or transportation tech ($150 billion), consider that 65% of that $31 […]
Read More
BLOG

Marriott Breach: Starwood Hacker Gains Access To 500 Million Customer Records

Jeff Pollard November 30, 2018
Another Friday, Another Breach Announcement Today, Marriott announced that it uncovered four-plus years of a previously unknown, unexpected, and unauthorized data breach that includes travel details, passport numbers, and credit card data. Five hundred million customers found out this morning when Marriott announced a multiyear breach dating back to 2014. Longstanding defects in Starwood’s database and network […]
Read More
More posts