privacy

Data is the lifeblood of today’s businesses, so having the right level of data privacy has never been so crucial. Use Forrester’s research and frameworks to ensure you are meeting all of the necessary privacy requirements for your business.

Insights

Blog

A Flash-Point Week For Facial Recognition

Srividya Sridharan June 11, 2020
Our analysts address the five most pressing questions in the facial recognition debate.
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Blog

When It Comes To Saving Lives, Cybersecurity Pros Emerge As Influencers

Jinan Budge May 27, 2020
As concerns swirl around COVID-19 contact-tracing apps, privacy and security leaders are playing a critical role in building public trust.
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Blog

Facebook, Inc. Extends Its Tentacles With GIPHY Acquisition

Jessica Liu May 19, 2020
There may be more to the move than meets the eye. The acquisition will give Facebook access to data it will find useful.
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Blog

Future Of Retail 2020: Retail Marketers Face Privacy And Data Ethics Regulations

Fiona Swerdlow May 7, 2020
Forrester retail industry analysts provide insights on how privacy and data ethics regulations will affect retail marketers.
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Blog

Master Privacy Management To Deliver Business Outcomes Alongside Compliance

Enza Iannopollo March 30, 2020
One of the keys to keeping your data safe is selecting the right tool. Get four key takeaways from our recent review of the top privacy management software vendors.
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Blog

Recapping RSA Conference 2020: The Human Element

Elsa Pikulik March 11, 2020
In prior years, the RSA Conference focused on themes such as Zero Trust, geopolitical risk, and automation. While those themes were still present at this year’s conference, it was harder to discern one dominant central theme for the conference. I inferred that “no new buzzwords” exemplifies the theme. This year’s RSA Conference suggested that the […]
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Blog

Google Moved The Privacy Protections Of Its UK Users To Its US Entity — This Is A Change That Affects You

Enza Iannopollo February 25, 2020
Learn three major impacts of Google’s US entity becoming the data controller for UK personal data.
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Blog

Leverage Bot Management To Enforce Ethical Data Use

Sandy Carielli February 7, 2020
There are good bot uses and there are bad ones. If your business is collecting customer data or images, you have a responsibility to guard against the web scraping bad bots. Learn how.
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Blog

The Security Snapshot: Data Privacy, The Biggest Concern Of The New Decade

Joseph Blankenship February 3, 2020
At the end of 2019, Forbes identified data privacy and security as the most pressing issue in the upcoming decade. The issue is already prevalent: Every day, a new story crops up about leaked, compromised, or misused data. While clicking through their often numerous social media accounts, consumers are providing these companies with more personal […]
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Blog

Broken Processes Are The Biggest Cybersecurity Threat To Your Organization

Josh Zelonis January 28, 2020
Forrester’s review of the top security threats in 2020 found the biggest risk is often not technology. Analyst Josh Zelonis provides some detailed insight.
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Blog

Children’s Data Privacy: What’s A Parent To Do?

Heidi Shey January 28, 2020
Happy Data Privacy Day! What kinds of conversations do you have with friends and family about privacy? Over the holidays and through the new year, I had the topic of children’s data privacy and device use come up multiple times. This included concerns about apps, internet-connected toys, and technologies used in the classroom. The Concerns […]
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Video

Google Takes Aim At Third-Party Cookies — Here’s Our Take

Joanna O'Connell January 17, 2020

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Blog

Five Consumer Lessons From The 2010s: No. 5

Anjali Lai January 14, 2020
This is the fifth and final entry in a short blog series highlighting lessons about consumer behavior and attitude to take away from the previous decade. Here, you can find the first, second, third, and fourth posts. I close by emphasizing an age-old, fundamental human truth that takes on renewed significance given the latest shifts […]
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Blog

Employee Safety Is For Sale

Jeff Pollard December 20, 2019
New risks emerge around user location data that may have you rethinking your cybersecurity plan.
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Blog

Personalization And Trust Start With Understanding Customer Privacy Expectations

Fatemeh Khatibloo October 31, 2019
There have been several posts in this space about the disconnect between marketers and customers. Part of the problem stems from consumers’ perception that marketers have no respect for privacy, and let’s be honest: In the quest to amass data-rich profiles, consumers’ desire for anonymity has often been ignored. There is a tendency, though, to treat privacy as a binary thing: We care about it, […]
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Blog

Predictions 2020: Privacy And Data Ethics Bring Marketing To The Boardroom

Fatemeh Khatibloo October 30, 2019
Regulations, consumer wariness, and the consequences of misbehavior will create a challenging landscape for B2C marketers and brands. Read our top privacy predictions.
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Blog

The Dark Side Of Tech: Don’t Let Security Be An Enabler For Abuse

Heidi Shey October 28, 2019
Are you a tech optimist? I generally tend to be. Yet as I read about new technology, I sometimes find myself thinking, “This is amazing! And terrifying.” As we approach the end of cybersecurity Awareness Month, I’d like to draw attention to the issue of technology-facilitated abuse. Abusers Use Technology To Control And Hold Power […]
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Video

Data Strategy & Insights 2019: Reimagine To Reinvent

Srividya Sridharan September 5, 2019

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Blog

European Digital Advertising Gets Knocked Down But Gets Back Up Again (Kind Of)

Brandon Verblow August 8, 2019
GPDR has upended digital advertising in Europe. But this isn't the advertising apocalypse some predicted. Learn more.
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Blog

Enterprise Meets Consumer Security: Exploring Approaches To Protect Employees At Home

Heidi Shey July 8, 2019
Does your organization have a strategy for protecting employees at home as a part of your overall cybersecurity program? Something that could include, but really goes to a place that is beyond, awareness training? If You Answered “No,” You’re Not Alone Employee privacy is a big reason why not. And yet, as the connected smart […]
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