privacy

Data is the lifeblood of today’s businesses, so having the right level of data privacy has never been so crucial. Use Forrester’s research and frameworks to ensure you are meeting all of the necessary privacy requirements for your business.

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Podcast

The “Wild West” Era Of Digital Advertising Is Ending

What It Means July 22, 2021
The third-party cookie is riding off into the sunset, ending the Wild West era of digital advertising. What comes next? The answer is complicated, but the opportunities are many, explain VP, Principal Analyst Joanna O’Connell and Principal Analyst Tina Moffett in this week’s What It Means.
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Blog

iOS 15: Making 100 Mobile Moments Better Every Day

Julie Ask June 11, 2021
Apple kicked off its annual developer conference on Monday, June 7, 2021. One of its big announcements was iOS 15. iOS 15 makes experiences more intelligent and more intuitive. Apple is adding features that help its customers 100 times a day in little moments throughout the day, every day. In some ways, you could say […]
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Security & Risk

Learn how to leverage trust to win, grow, and retain customers at our Security & Risk event Nov. 9-10 in Washington, D.C. and virtually.

Blog

Forrester Decisions: How To Embed Cybersecurity And Privacy In Your Company

Heidi Shey May 26, 2021
It’s time to rethink how you approach and think about cybersecurity and privacy. Today, robust practices are necessary to create the culture and conditions required to meet today’s demands and truly differentiate your brand. But how do you accomplish this? Compliance is the bare minimum and not equivalent to creating robust cybersecurity and privacy practices. […]
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Blog

GDPR Is The Water That Patiently Wears Away The Stone … We Hope!

Enza Iannopollo May 25, 2021
Happy third birthday to the European Union’s General Data Protection Regulation (GDPR), which came into enforcement on May 25, 2018. Despite its teeth, with data protection authorities (DPAs) able to fine companies up to 4% of their global revenues, it thus far hasn’t made headlines for imposing hefty fines. It would be a mistake, however, […]
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Video

The Trust Imperative

Stephanie Balaouras May 12, 2021

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Blog

A Privacy Primer For Marketers

Joe Stanhope April 16, 2021
Privacy is firmly in the limelight as businesses weigh in on whether privacy is a human right and legislatures around the world debate new regulations and protections for consumers. Marketers are on the front lines of customer engagement, championing the consumer within the enterprise and taking an active role in privacy discussions.  But for marketers who aren’t already privacy […]
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Blog

Navigating The Struggles Of Data Deletion And Secure Data Disposal

Heidi Shey April 12, 2021
How long does your organization retain customer, employee, and sensitive corporate data, and how do you go about disposing of it? In the absence of explicit regulatory mandates, when and how to delete different types of records and personal data can become a tug-of-war between line-of-business, legal, and security teams. There are consequences of improper deletion and disposal, as well as excessive retention. In Italy, telecommunications company TIM received a fine […]
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Blog

Security Recommendations 2021: Taking Stock For The Long Term

Sean Ryan March 23, 2021
After a tumultuous period of reactive steps, now is the right time for security and risk pros to get their long-term plans back on track.
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Blog

Use Forrester’s Brand-New Global Map Of Privacy Rights And Regulations 2021 To Navigate The Evolving Privacy Landscape

Enza Iannopollo March 15, 2021
Struggling to keep up with changing privacy requirements around the world? Learn the three major trends driving the changes and how a new tool can help.
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Blog

Reflections On 2020: Cybersecurity Predictions Versus Reality

Heidi Shey February 8, 2021
You’re probably tired of hearing about 2021 cybersecurity predictions. This is something different. We’re taking a look back to what we predicted would happen in 2020 and grading our predictions. After all, why make predictions in the first place if we’re not going to reflect and assess ourselves afterward? When we make predictions, we aim to identify what is different that we think […]
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Blog

On International Data Privacy Day, Celebrate Your Employees’ Privacy

Enza Iannopollo January 28, 2021
In their haste to manage the pandemic's impact, many employers deprioritized their data protection responsibilities. Now is the time to renew the focus on employee privacy and confidentiality.
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Blog

The Security Snapshot: Are You “More” Normal?

Amy DeMartine November 9, 2020
The COVID-19 pandemic unequivocally changed how employers think the workforce could and should look like. As firms have been growing more acclimated to the “new normal,” insider threats, breaches, and employee unrest are on the rise. You need to know which security vendors fit your needs and which strategies to take. As we head into month […]
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Blog

Predictions 2021: Privacy Becomes An Imperative In A Year Of Transition

Enza Iannopollo October 26, 2020
Learn which three privacy-related concerns will underpin organizations' transition to the post-pandemic new normal in 2021.
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Blog

Blick voraus: Was europäische Entscheider in 2021 erwarten dürfen

Dan Bieler October 23, 2020
Widersprüche im Kaufverhalten, ordnungspolitische Umwälzungen und mehr grenzüberschreitende Remote-Arbeit werden 2021 prägen Bisher machen die „stürmischen 2020er Jahre“ ihrem Namen alle Ehre – wir erleben eine globale Pandemie und die rasant wachsenden Auswirkungen des Klimawandels.  Und dabei ist das neue Jahrzehnt noch nicht einmal ein Jahr alt!  Aber mit der Volatilität kommen auch Chancen.  Um […]
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Blog

Europe Predictions 2021: Protecting Personal Data Remains A Priority In The EU

Enza Iannopollo October 19, 2020
After an unpredictable 2020, next year will still be a year of uncertainty and change. Despite this uncertainty, Europe will maintain a clear commitment to data protection. As communities, consumers, and businesses leave the pandemic behind, they will embrace a new normal. In Europe, three trends related to data protection will emerge: Regulatory activity will […]
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Blog

New Research: Emerging Use Cases And Risks For Biometrics

Merritt Maxim October 1, 2020
Biometric authentication is a powerful technology with many compelling use cases but is not without controversy and distinct risks. What are users’ privacy rights in how biometric information is processed and stored? How are biometrics regulated around the world? How can the use of biometrics lead to discriminatory practices? What security shortcomings are associated with […]
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Blog

It’s Time To Say Goodbye To The EU-US Privacy Shield

Enza Iannopollo July 16, 2020
In the wake of the recent ECJ ruling on Safe Harbor, here are five steps security and risk professionals can take to ensure the safe transfer of personal data of European residents to the US.
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Predictions 2021 Hub

Explore our blog posts, videos, guides, and other resources to understand the dynamics that will shape 2021.

Blog

A Flash-Point Week For Facial Recognition

Srividya Sridharan June 11, 2020
Our analysts address the five most pressing questions in the facial recognition debate.
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Blog

When It Comes To Saving Lives, Cybersecurity Pros Emerge As Influencers

Jinan Budge May 27, 2020
As concerns swirl around COVID-19 contact-tracing apps, privacy and security leaders are playing a critical role in building public trust.
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Blog

Facebook, Inc. Extends Its Tentacles With GIPHY Acquisition

Jessica Liu May 19, 2020
There may be more to the move than meets the eye. The acquisition will give Facebook access to data it will find useful.
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