privacy

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The GDPR Is Coming, And Marketers Must Be Ready

Fatemeh Khatibloo March 21, 2018
Europe’s General Data Protection Regulation (GDPR) is right around the corner, going into effect on May 25. And still, the biggest question I get from marketers is, “Does it apply to me?” The simple answer is: If you offer your product or services to European subjects, the GDPR applies to you. And while many firms are […]
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Personalized Service vs. Privacy: When Customers Want Both

Ian Jacobs February 6, 2018
Your customers are walking, talking contradictions. Forrester data shows that more than half of them want you to value their time, follow them across channels, and answer their questions quickly and easily. At the same time, these customers are overwhelmingly worried about how they share personal data – 60% of online North American adults believe […]
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Marketers: Stop Being A Privacy Liability

Fatemeh Khatibloo February 6, 2018
Marketing’s evolution into a practice that relies deeply on individuals’ personal information has created amazing opportunities to expand reach and deepen customer relationships. But this evolution also creates serious risks for marketers and their brands. Our latest report takes a deep dive into the capabilities marketers should focus on to protect themselves and their customers’ […]
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Celebrate Data Privacy Day By Learning More About Your Consumers’ Privacy Attitude And Behaviors

Enza Iannopollo January 30, 2018
When growing demand for more transparent information and control over personal data meets new rights and safeguards that enable consumers and employees just to do that, it’s an event to celebrate — especially on Data Privacy Day. Many firms around the world are working hard to make the May deadline, when supervisory authorities will start […]
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Digital Advertising And Marketing Under The GDPR: A Question Of How, Not If

Samantha Merlivat December 6, 2017
The May 25th deadline announces a period great reckoning for data-driven marketing in Europe. The question marketers ask me most often is “Can we continue to do this…” or in other words, will this type of activity be allowed under the GDPR? But often, with this Regulation, the question is not whether you can or […]
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Help Forrester Benchmark The Privacy/Personalization Paradox

Fatemeh Khatibloo November 17, 2017
Modern day marketing and advertising has created a paradox: customers want to be recognized and rewarded for their loyalty, but they also want their privacy to be respected and their data used ethically. We firmly believe that balancing this privacy-personalization paradox is crucial to building customer trust and thriving in the age of the customer. […]
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Predictions 2018: The Crisis Of Trust And How Smart Brands Will Shape CX In Response

Ryan Hart November 10, 2017
Around the world, CX quality has largely stalled. Why? Multiple data sources show that customer confidence is up, spending is up, and expectations are rising as consumers interact with brands more than ever before. But the data also shows that trust in companies has dropped precipitously. This crisis of trust is worsened by misleading and false […]
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The B2B Breach Trifecta: Equifax, SEC, and Deloitte

Jeff Pollard September 25, 2017
The B2B Breach Trifecta: Equifax, SEC, and Deloitte As rumors emerged this morning about a compromise of consulting firm Deloitte, this becomes the third breach announced in just a few short weeks of organizations that share a similar profile: Each one is primarily – or exclusively – a B2B organization. There are some questions worth […]
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Forrester Gathers Experts Across Disciplines To Tackle Europe’s Most Pressing Privacy, Security, And Trust Challenges

Laura Koetzle September 19, 2017
Fresh off a successful event in Washington, DC last week, we’re gearing up for Forrester’s Privacy & Security Forum Europe in London on 5-6 October. Forrester is gathering experts in cybersecurity, privacy, customer experience, regulatory compliance, identity management, personalization, blockchain, and a range of related topics.  Together, Forrester analysts and leaders from firms like ABN […]
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Forrester’s Privacy And Security Forum Brings Diverse Experts To Devious Challenges

Chris McClean September 8, 2017
Well, the privacy hits keep coming: another breach, more than a hundred million people affected, untold losses for another company and its customers. Next week, September 14-15 in Washington DC, Forrester is gathering experts in cybersecurity, privacy, customer experience, regulatory compliance, identity management, personalization, and a range of other related topics to bring clarity to […]
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US Ruling Creates A Privacy Nightmare For US Cloud Providers Overseas

Stephanie Balaouras August 16, 2017
On August 14, Judge Richard Seeborg of the US District Court for the Northern District of California upheld a ruling requiring Google to turn over Gmail data stored overseas. The ruling seems to be in conflict with a US Court of Appeals ruling in Microsoft v. United States where the court ruled that Microsoft does […]
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The EU General Data Protection Regulation (GDPR) Is Here

josh_blackborow April 20, 2016
After more than 4 years since the European Union started the journey toward new privacy rules, last week the EU Parliament adopted the final text of the new EU General Data Protection Regulation (GDPR). The EU will complete the long and controversial process that led to the new rules next month publishing the Regulation in […]
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Apple and Trump

George Colony March 15, 2016
What connects these two stories? Answer: An uprising of restless and empowered citizens and customers. Five years ago our research began picking up faint vibrations of an approaching seismic shift — what in those days we called a groundswell. People were using technology to take power from institutions. Technology was dissolving traditional means of government […]
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