sales force automation (SFA)

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Introducing The Forrester Automation Framework

Chris Gardner July 9, 2018

It is impossible to overstate the impact automation has on digital transformation. Automation directly impacts customer experience (CX). Software like Reflexis can automate price checks and cut customer wait times by 80%. Robots like LoweBot can guide customers to the proper aisle to pick up home goods. Automation contributes directly to your bottom line. Robotic […]

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SAP Acquires Callidus Software For $2.4 Billion

John Bruno January 30, 2018

The definition of CRM has changed. Yes, that is a big statement to make, but it’s an important one. CRM grew from a customer data repository into functional applications, first with sales automation and then to support customer service and marketing. Today’s enterprise software vendors cannot rest on “core” CRM functionality; their buyers demand a […]

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Salesforce Announces New Pricing And Packaging -- What It Means To You

Liz Herbert February 2, 2016

After more than a decade of keeping its published pricing largely unchanged, Salesforce today announced new pricing and packaging for its core products. What you need to know: Pricing will go up for core editions. New Sales and Service Cloud Lightning Editions will come in three flavors: Professional Edition (PE) — $75; Enterprise Edition (EE) […]

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3 Ways To Squeeze Your SAP Maintenance Costs

Mark Bartrick September 14, 2015

This is the first post in a series on strategies and tactics for negotiating your licensing agreements with software companies including SAP, Salesforce, and Workday.  I recently had a call from an unhappy SAP customer moaning about the high costs of SAP’s annual maintenance and questioning whether they are getting good value for the money. […]

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