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Six Key Takeaways From Google Marketing Live 2018

Collin Colburn July 12, 2018

Susan Bidel, Joe Stanhope, Tina Moffett, and I were able to attend Google Marketing Live this week in San Jose. There were many announcements and changes made to Google’s platforms and products. Possibly the most significant — an announcement that was made over a week ago — was the retirement of the AdWords and DoubleClick brands in […]

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Amazon Has Officially Invaded The Advertising Industry

Collin Colburn February 28, 2018

Amazon is seemingly part of every sector of the economy – and that now includes advertising. We fielded many questions from clients about Amazon ads during 2017 and by year’s end, we were curious about how significant its advertising business had become. Since Amazon doesn’t break out its revenues from advertising (although it’s been estimated […]

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Determine How Prospects Will Find Your Brand And Products

Collin Colburn February 5, 2018

Fess up: you don’t know how your customers or prospects originally find your brand/products. I posed this simple question on my blog several months ago: How Do Your Customers Search And Find? It should be a simple question to answer, but it isn’t. That’s because customers use many resources to discover and research a brand […]

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Last Chance To Take Our Search And Digital Marketing Survey

Collin Colburn January 18, 2018

There are less than two days to take our Search And Digital Marketing Survey – if you have not already taken 15 minutes to answer it, please do. The survey will close by end of business on Friday January 19. Anyone working in marketing – whether at a brand, agency, vendor, consultancy – can take […]

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Search Advertising Enters 2018 On The Cusp Of A Renaissance

Brandon Verblow January 3, 2018

In recent years, search has been the important but sleepy mainstay of the digital advertising market. Even though it garners the most digital advertising dollars, the attention paid to search has faded as growth has matured and novel channels like social and video have emerged. However, search is poised to experience a late-stage renaissance as […]

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Voice Search Will Eventually Revolutionize Search Marketing

Collin Colburn September 27, 2017

Let’s face it: voice search is incredibly over-hyped today. Any conference, webinar, or article around the future of search marketing will talk about voice search. Many are predicting voice search will account for 50% of all searches by 2020. And kids are even using intelligent agents (IAs) like Google Assistant to help them do their […]

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Google Keeps Chuggin’ Along

Collin Colburn July 25, 2017

Two significant things happened yesterday: Google released its Q2 earnings and yours truly was on Bloomberg to talk about it. Obviously, one of those events is much more important than the other. 😉 While Forrester analysts are not financial analysts, and cannot comment on financial or stock performance, we can comment on the strategy or […]

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Amazon Product Content: A New Space Race?

Ryan Skinner July 13, 2017

The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter’s inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 – more than any other online retailer (and just over a third of what Wal-Mart did). And we find that Amazon is big and gaining […]

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Kicking Off 2017 With A State Of The Union

Collin Colburn January 30, 2017

Just like a US President gives Congress information on the "state of our union", Forrester has just released a state of the union on the search marketing world. But instead of constant interruptions for applause or the opposition's response to the state of the union, let's cut to the chase. The state of search marketing […]

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How Will The Growth Of Mobile Search Influence Marketers’ Spending?

Forrester January 7, 2016

Consumers increasingly turn to their mobile phones for searches, store visits, and purchases engaging with a seamless overlay of real and virtual mobile-optimized shopping experience. Mobile search is always on, — on the go, at home, in-store, and at work, and through a mobile web browser, in-app access, or voice commands. As the consumer purchase […]

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Introducing The Search Marketing Playbook

Forrester August 24, 2013

The ways consumers find information about companies or brands is changing. Where natural search results once were the primary way users discovered content or websites, now non-search engine media such as mobile apps, social networking sites, and consumer review hubs are veritable contenders in your users' paths to discovery. Users have become so comfortable searching […]

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PR Agencies: Adapt Or Die

Forrester February 14, 2012

I’ve been wondering if the PR role is slipping and if the growth in interactive marketing will make PR agencies largely irrelevant unless they diversify and get wise to online opportunities? Forrester’s December 2010 US Interactive Marketing Online Executive Panel Survey showed that PR agencies held a respectable fourth place when it came to which […]

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A Discussion With Google On Search Marketing Agencies

Shar VanBoskirk April 20, 2011

I had breakfast yesterday with John Nicoletti, head of agency operations, and Dave Tan, head of SEM development for Google. They manage Google's relationships with search marketing agencies — updating them on what Google is working on and supporting the paid search business they manage with on behalf of marketers. We chatted a bit about the […]

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Yandex Taps Growing Russian Search Marketing Opportunity

Shar VanBoskirk August 5, 2010

I met yesterday with Preston Carey, the head of business development for Russian search engine Yandex. Full disclosure: Carey and Yandex originator John Boynton are both Forrester alumni, but that’s not the only reason I think Yandex is smart.  Yandex has tapped into two forces that yet elude the larger US-based search engines (ahem, Google and […]

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Google's Economic Impact Report: Just A PR Ploy?

Shar VanBoskirk May 25, 2010

Today Google announced that it had generated $54 billion worth of economic activity in the US in 2009. The report, which shows state by state economic contribution, bases Google's total value on three factors: 1) Sales driven through AdSense and AdWords; 2) Ad revenue generated for publishers through AdSense; and 3) Google grants. As a […]

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Efficient Frontier Announces Integrated Search And Display Platform

Shar VanBoskirk May 5, 2010

Efficient Frontier announced last week its official entry into display advertising with a platform that integrates biddable display with search marketing, real-time bidding capabilities, and the Efficient Frontier trademark portfolio approach to optimization that uses predictive modeling to forecast performance outcomes. I think this certainly indicates further momentum into the world of biddable display media, […]

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Microsoft Announces Plans For A Better Bing

Shar VanBoskirk March 25, 2010

Today at SES in New York, Microsoft announced some further refinements to its Bing search engine.  MS will flight the following changes to users over the next several weeks: Top rail navigation will go tabular – in response to positive use of the category navigation along the left hand side of Bing, MS is also […]

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