social media

The EU announced an updated Code of Practice on Disinformation, aimed at combating the online spread of disinformation via regulatory measures, including “demonetizing the dissemination of disinformation.” Forrester’s research shows that the monetization of disinformation is a vicious cycle in which the ad supply chain infrastructure supports and funds — often inadvertently — the spread […]

We’re still several months away from the anticipated close date of Elon Musk’s Twitter acquisition — whether it’s on again or off again depends on the day. A lot has happened in just the five weeks since the deal was announced, and we anticipate more will happen between now and October. But rest assured: We […]

Compared to their US counterparts, online adults in China are far more likely to use social media to buy products and interact with brands. Here are three takeaways for marketers.

What will actually happen to Twitter if Musk takes over is mere speculation at best. But we do know that users are polarized.

If, in the world of privacy, I had to pick one topic that never goes out of fashion, it would be managing international transfers of EU personal data. Since the introduction of the EU Data Protection Directive in 1995 and continuing with the EU General Data Protection Regulation (GDPR), companies engaging in the storage and/or […]

Disinformation is fueling war, and advertisers are inadvertently funding the problem. It's time to fight inertia and take action against disinformation.

Social media can't serve advertisers well as a standalone commerce channel. Instead, treat it as a key driver in the discover and explore stages of the customer journey.

Yesterday, we published the annual refresh of our Forrester social consumer segmentation. In 2021, consumers who use social media at least weekly (the heaviest users we survey) overwhelmingly prefer to interact with friends/family over brands/companies and influencers on social media. The real question for brands is: “Does my target audience want to interact with my […]

As Facebook eyes the metaverse, Forrester's latest survey shows consumers want substantive changes to Facebook's ecosystem. Read our full analysis here.

On October 14, 2021, Mohak Shroff, senior vice president of engineering at LinkedIn, published a blog post: China: Sunset of Localized Version of LinkedIn and Launch of New InJobs App Later This Year. It triggered multiple follow-up reports from major media outlets, with titles containing words like: LinkedIn to Shut Down Service in China Microsoft […]

Facebook, Inc. is in the hot seat again due to a recent The Wall Street Journal “Facebook Files” exposé and 60 Minutes whistleblower interview. As we’ve said again and again, a singular event won’t be enough to bring down the social media behemoth. Facebook will experience a degradation of its reputation by a thousand cuts: […]

As renowned ghost hunter and solver of mysteries Scooby-Doo would say, “Ruh roh, Raggy!” It looks like more than ghosts are wreaking havoc on haunted networks. We’re less than a full week into October, and Cybersecurity Awareness Month isn’t quite taking shape the way we expected. Ostensibly, orgs decided to pivot and use this time […]

The Facebook ecosystem outage should remind advertisers to have proactive risk mitigation plans in place.

Out of the 14 different spheres of influence that we track at Forrester, the channel industry trade press ranks near the top. Smart vendors and distributors know that the magic of finding, influencing, recruiting, enabling, and nourishing a top-performing channel boils down to three simple questions about partners: What do they read? Where do they […]

Today, we published The Forrester Wave™: Social Suites, Q3 2021. Since our last evaluation, the vendors in this space have spent two years amassing their platforms via a mix of organic and M&A activity. The market has reached an inflection point: Social suites’ era of collecting modules and features should wind down — and must now yield to a […]

The week of June 28 was a big one (not in a good way) for showcasing the persistence and depth of harassment and exclusion for women in cybersecurity. Those on infosec social media were flooded with bikini selfies protesting the harassment that a woman received for posting her own bikini selfie. Men and women took […]