Build an insights-driven org
The Data Digest: Social Media And The Summer Getaway
The many automated “out of office” messages that return when I send emails each day are a sure sign that summer vacations are in full…
social media
Latest Posts
Customer-obsessed marketing
Ride The Tide Of Social Livestreaming
Brands are taking the plunge and livestreaming everything from events (Macy’s and their Thanksgiving Day parade) to product demos (Birchbox) to promotional offers…
June 29, 2017 | Jessica Liu
Customer-obsessed marketing
Privacy & security
Build Social Compliance Bridges, Not Blockades — For Your Own Sake
Compliance pros, try to recall your last interaction with your marketing peers about social media: How did it go? Was it productive? Who initiated the…
June 28, 2017 | Nick Hayes
Build an insights-driven org
Forrester’s Annual Benchmark On The State Of US Consumers And Technology In 2017 Is Here!
Forrester’s annual report on the State of Consumers and Technology: Benchmark 2017, US reveals the most important consumer technology trends that marketers need…
June 28, 2017 | Gina Fleming
Customer-obsessed marketing
Start Silo-Busting: Strengthen Your Relationship With Compliance
What comes to mind when you hear the word “compliance”? Do you shiver, sigh, break out into hives, or all three? Believe it or not,…
June 22, 2017 | Erna Alfred Liousas
Build an insights-driven org
The Data Digest: Youth’s Scattered Social Mobile Behaviors
Recently, I was on a road trip in Morocco with my family, including three teenagers. While my interest in their phone usage at home mostly…
May 4, 2017 | Reineke Reitsma
Customer-obsessed marketing
Brands On Social Crisis: "The Sky Is Falling!"
Much ink has been spilled over United Airlines' latest public incident and social media's role in rapidly spreading video of a passenger being dragged off…
April 19, 2017 | Jessica Liu
Customer-obsessed marketing
Operating Global and Local Social Intelligence Requires A Tender Balance
Social media is human. It’s embedded in local cultural context of consumer needs, affinities, and behaviors. But to serve consumers, multinational companies need effective social…
February 24, 2017 | Samantha Ngo
Customer-obsessed marketing
It’s Time To Take Flight With Social Selling
The logistics of business travel can be nightmarish, especially when productivity is most crucial, which is business as usual for today’s business-to-business (B2B)…
February 7, 2017 | Caroline Robertson
Customer-obsessed marketing
It’s Time To Take Flight With Social Selling
The logistics of business travel can be nightmarish, especially when productivity is most crucial, which is business as usual for today’s business-to-business (B2B) sellers. On…