Customer-obsessed marketing
Privacy, security & risk
Facebook Fumbles Its Own Brand Crisis
Mark Zuckerberg’s testimony before the U.S. Senate didn’t sway us from our previously posted perspective, at least in terms of what Facebook’s fiasco means…
social media
Latest Posts
Privacy, security & risk
The Data Digest: Facebook’s Heaviest Users Are Concerned About Online Privacy But Fail To Act Accordingly
I would like to introduce myself as a new member of Forrester Data’s data science team. Before joining Forrester, I studied economics at McGill University,…
April 17, 2018 | Nicholas Chao
Customer-obsessed marketing
A Social Take On Social Selling
Social selling is one of my B2B Marketing and Sales team’s top inquiry topics. We’ve also helped numerous clients plan and execute effective social selling…
April 11, 2018 | Caroline Robertson
Privacy, security & risk
Customer-obsessed marketing
See The Forest For The Trees In Facebook’s Cambridge Analytica Problem
Shame on Facebook. The Cambridge Analytica scandal has exposed the social network’s egregious misstep. Here at Forrester, we are furiously fielding inquiries about what this…
March 29, 2018 | Jessica Liu, Brigitte Majewski
Customer-obsessed marketing
Snapchat Will Not Snap Out Of It
Snapchat recently launched a product redesign to the dismay of power users and relief of Snapchat newbs. Its original ephemeral messaging and scavenger…
February 27, 2018 | Jessica Liu
Build an insights-driven org
Customer-obsessed marketing
Facebook: The Industry Wants Transparency, Not New Labels
Facebook made an announcement yesterday titled “Making Ad Metrics Clearer” that says, in part: We’ve heard that businesses want more insight into our measurement…
February 23, 2018 | Jim Nail
Customer-obsessed marketing
Build an insights-driven org
The Data Digest: Which Ads Resonate In The Weeks After Super Bowl LII
In a blog post immediately following this year’s Super Bowl, my colleague Joanna O’Connell said that ads in this year’s big game could be…
February 23, 2018 | Chris Collins
Build an insights-driven org
The Data Digest: Among Youth, Facebook Is Falling Behind
From introducing popular features that appeal to young users to designing entirely new platforms exclusive to youth, social networks are fighting to engage teens. But…
December 15, 2017 | Anjali Lai
Customer-obsessed marketing
Achieve Enterprise Social Intelligence (Despite Social Data Deficiencies)
January 1 is upon us which means new year resolutions, fresh plans, and endless possibilities. One area marketers should focus on in 2018: social intelligence.
December 15, 2017 | Jessica Liu
Customer-obsessed marketing
The Data Digest: As Social Media Usage Grows, So Do Brand Woes
Let’s face it: We all know the feeling of logging into a social networking site and reacting with myriad emotions ranging from intrigue and delight…