Blog
If your approach to helping customers succeed is spread across account management, customer service, training, sales, customer marketing, etc., you’ll get a great return by consolidating it. Forrester published a study (subscription required) that analyzes the costs, benefits, and risks of dedicating a team to customer success management, outfitting them with purpose-built technology, hiring a […]
Blog
Generative AI is everywhere, but employees don't have the skills to use it productively. Here are the skills they need to succeed.
Blog
B2B buyers have high expectations for their interactions with providers. B2B conversation automation vendors forged a market in their early response to increasing expectations for personalized, responsive interactions. These vendors offer purpose-built conversation automation solutions that address key lifecycle revenue marketing use cases, providing AI-powered chatbots and virtual assistants to augment human interactions and workflows. […]
Blog
On-the-glass and below-the-glass technologies drive digital experiences in manufacturing and help manufacturers adapt to changing customer demands, optimize production processes, and enhance collaboration across the supply chain. Learn how in this preview of our new report.
Blog
The deadline to submit an entry for this year’s Technology Strategy Impact Award is approaching. Learn more about the award and find out what makes a strong submission.
Blog
Glassdoor sparked public ire after it covertly added users’ real names, jobs, and job titles to their previously anonymous profiles. While Glassdoor tried to reassure users that the move isn’t a big deal and that their reviews will remain anonymous, users are understandably unsettled by the company unmasking their identities. Headlines such as “If you’ve […]
Blog
Modernizing marketing technology requires an ecosystem approach. Learn the four strategic capabilities that should be prioritized in a martech ecosystem.
Blog
Florida's social media HB3 bill (that restricts teen's social media use) was just signed into law. What happens now?
Podcast
You’ve identified dozens of journeys and hundreds of moments of truth that matter to your customers. But where do you start your journey mapping, journey measurement and journey improvement actions? How do you prioritize where you will drive the most impact? Forrester VP and Principal Analysts Maxie Schmidt and Joana de Quintanilha join us to […]
Blog
Learn the three key shifts in the market that led to the launch of Forrester's new research on the digital customer interaction solutions market.
Blog
Strategic, operational, or tactical. What core metrics does SecOps need to track? Get a detailed response to this pressing question in a preview of two new reports on SOC metrics.
Blog
Cisco Live EMEA 2024 was a different event than past years and provided some pleasant surprises. Read our key takeaways from the event based on presentations and personal interactions with some Cisco executives.
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Despite increased investment, businesses fall short of consumer fulfilment expectations for in-store order pickup. Analyst Lauren Cevallos explains what’s happening.
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Forrester's new Wave report evaluates and ranks the top AI infrastructure solutions. Get three key insights from our analysis in this preview of the report.
Blog
Building on US Securities and Exchange Commission (SEC) Chair Gary Gensler’s speech at Yale Law School on February 13 about AI misuse for fraudulent purposes, Department of Justice (DOJ) Deputy Attorney General Lisa Monaco, speaking at the University of Oxford, indicated stiffer sentences for offenses that are made significantly worse by the misuse of AI. […]
Blog
Last Wednesday, we released The Forrester Wave™: Workforce Identity Platforms, Q1 2024. We looked at the top 12 vendors in the market and evaluated them across 24 criteria. Workforce identity platforms energize a centripetal (inward) force necessary to combat the centrifugal (outward) forces that challenge identity and access management (IAM) deployments in organizations today. These […]
Blog
Get a preview of Forrester's first-ever Wave for Security Service Edge Solutions evaluating the 11 most important vendors in this space.
Blog
Most US online adults use the search (not menu) function on a site to find products. Learn how quality data powers commerce search experiences.
Blog
Research and technology firm G-Research has successfully introduced TuringBots into its software development lifecycle. Check out this review the firm’s approach and results to learn how you can better leverage AI in your development processes.
Blog
Akamai’s latest cloud offerings are designed to be platform-agnostic, cost-efficient, low-latency, and user-friendly. But to truly meet these demands, Akamai needs to build partnerships with firms that complement its tech. Find out why.