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European Digital Advertising Gets Knocked Down But Gets Back Up Again (Kind Of)

Brandon Verblow August 8, 2019
GPDR has upended digital advertising in Europe. But this isn't the advertising apocalypse some predicted. Learn more.
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Security Budgets In Asia Pacific, 2019

Jinan Budge July 15, 2019
It has taken me 15 months and a LOT of travel, listening, and talking to feel confident enough to write this research for APAC. APAC is a unique region in its cultural, geographic, regulatory, security maturity, and economic diversity. Writing anything APAC-related (at least for me) meant that I needed to understand the region with […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini April 29, 2019
A Tech-Driven Transformation Payoff In The Face Of Food Quality Issues Chipotle is in the midst of a food quality turnaround and a digital business transformation payoff. The company has invested in technology-driven innovation and an adaptive model leveraging point-of-service store systems, mobile ordering, food delivery (via DoorDash), and loyalty (a few months old and […]
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The Video Universe Is Expanding, And Video Market Players Must Adapt

Brandon Verblow August 9, 2018
In season four of Netflix’s BoJack Horseman, an animated series about the struggles of a former 90s-era sitcom star of the same name, BoJack’s agent Princess Carolyn is pitching a new series starring BoJack. The pitch is to executives at the fictitious WhatTimeIsItRightNow.com, an online source for local times around the world.[i] The website has […]
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Facebook’s Latest Earnings Report Should Not Alter Marketers’ View Of Social Ad Spending

Brandon Verblow August 1, 2018
Facebook’s Q2 2018 earnings call was not well-received by investors as evidenced by the stock’s 19 percent price drop equating to the largest-ever loss in market value in one day for a U.S. traded company. But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest earnings […]
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Facebook's Latest Earnings Report Should Not Alter Marketers' View Of Social Ad Spending

Brandon Verblow August 1, 2018
Facebook’s Q2 2018 earnings call was not well received by investors as evidenced by the stock’s 19 percent price drop equating to the largest-ever loss in market value in one day for a US traded company. But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest […]
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Search Advertising Enters 2018 On The Cusp Of A Renaissance

Brandon Verblow January 3, 2018
In recent years, search has been the important but sleepy mainstay of the digital advertising market. Even though it garners the most digital advertising dollars, the attention paid to search has faded as growth has matured and novel channels like social and video have emerged. However, search is poised to experience a late-stage renaissance as […]
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Question On BI Total Cost Of Ownership

Boris Evelson August 12, 2011
I need your help. I am conducting research into business intelligence (BI) software prices: averages, differences between license and subscription deals, differences between small and large vendor offerings, etc. In order to help our clients look beyond just the software prices and consider the fully loaded total cost of ownership, I also want to throw in […]
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Contract Lifecycle Management: “Currently using, but in a limited way”

Forrester March 30, 2010
Last week I had the opportunity to present the first half of a teleconference on contract lifecycle management (CLM) hosted by the Institute of Supply Management (ISM) and Zycus. You should be able to view the recording in its entirety within a week or so here. It was a good session covering the basics of CLM […]
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