systems of insight

Insights

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These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Joe Stanhope October 26, 2018
Six months ago, we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention toward a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press. Questions, hope, and more than a little confusion ensued. […]
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Spring Cleaning In December: Declutter Your Insights House

Srividya Sridharan October 11, 2018
Feeling overwhelmed with all the data that your teams must wrangle before even getting to data science? Feeling like you have more than enough dashboards and tools? Feeling like you don’t have any more room in your complex data and analytics environment for yet another platform? Feeling like you can’t keep up with the exploding […]
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SAP’s Customers’ CIOs Face Some Urgent Crucial Decisions

Duncan Jones April 10, 2018
The CIOs of SAP customers need to pay close attention to the vendor’s announcement earlier today with details on how it intends to modernize its software licensing model. Please don’t think that “software licensing” is an esoteric topic that you can delegate to someone a level or two down in your organization. It isn’t. There […]
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Why The Right Web Analytics Platform Is (Even More) Business-Critical

James McCormick November 10, 2017
Why The Right Web Analytics Platform Is (Even More) Business Critical Forrester just recently published The Forrester Wave™: Web Analytics, Q4 2017. In it we rank the leading web analytics platform provides including Adobe, AT Internet, Cooladata, Google, IBM, Mixpanel, and Webtrekk. “Why should I care?”, you may ask.  After all when it comes to […]
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A New Age For Smart Cities: Q&A

Jennifer Belissent, Ph.D. October 6, 2017
Last week I presented a webinar “A New Age for Smart Cities” as part of Philips’ Lighting University. Many cities have invested in new lighting initiatives replacing traditional lights with LED solutions including remote management capabilities.  But the talk last week stressed the need for these initiatives to be part of a broader strategy.  It […]
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Benchmark Yourself, Then Find The Help You Need

Brandon Purcell September 25, 2017
With the passing of the autumnal equinox, it’s time to rake leaves, sip pumpkin spiced lattes, and take stock of the summer’s activities.  For most CI pros, this summer was spent wrangling and analyzing customer data for insights- hopefully with some much-needed R&R sprinkled in.  For me, this summer was also busy and productive resulting […]
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The Advisory Board Acquisition Signals The Rise Of Integrated Networks

Alex Kramer September 5, 2017
UnitedHealth Group’s acquisition of The Advisory Board Company’s healthcare business for $1.6B is the largest deal of its size for insurers, injecting the organization with new data resources, professional services, and research expertise. IBM’s 2016, $2.6B acquisition of Truven was one of the first signals of the epic, increasing value of healthcare data. Healthcare organizations […]
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The Age of Alt: Data Commercialization Brings Alternative Data To Market

Jennifer Belissent, Ph.D. June 22, 2017
We all want to know something others don’t know. People have long sought “local knowledge,” “the inside scoop” or “a heads up” – the restaurant not in the guidebook, the real version of the story, or some advanced warning. What they really want is an advantage over common knowledge – and the unique information source […]
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Why You Are Getting Disrupted

Brian Hopkins May 9, 2017
The overriding theme of every disruption story I’ve ever heard is that firms thought they had more time than they did. So, I’ve been pondering the why. We can see disruption happening all around us, but why is it so difficult to get out in front of it? Then I slogged my way through Ray […]
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Is Business Intelligence (BI) Market Finally Maturing? Forrester Three Big BI Market Predictions

Boris Evelson April 17, 2017
No. The buy side market is nowhere near maturity and will continue to be a greenfield opportunity to many BI vendors. Our research still shows that homegrown shadow IT BI applications based on spreadsheets and desktop databases dominate the enterprises. And only somewhere between 20% and 50% of enterprise structured data is being curated and […]
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The Top Emerging Technologies For Digital Predators

Nigel Fenwick March 16, 2017
If you’ve been following my research, you know I like to divide the business world into three categories of company: Digital Predators successfully use emerging digital technologies to gain market share and/or displace traditional incumbent companies (e.g., Amazon, Lyft, Priceline, Airbnb, Netflix). Digital Transformers evolve a traditional business to take advantage of emerging technologies, creating […]
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Did Move 37 Signal The Impending Death Of The Financial Services Industry As We Know It?

Nigel Fenwick February 24, 2017
A couple of years ago I wrote a post predicting a new business paradigm for financial services. You may have read this post and been skeptical. Maybe you thought it wasn't realistic. If so, you may be wishing you were paying more attention very soon. Read on. This week I spoke on "The Experience Economy" […]
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Context Matters, And That Means Your Industry

Jennifer Belissent, Ph.D. December 16, 2016
It’s likely not news to you that your business context matters.  Your vendors and services providers must understand the reality you’re doing business in.  They’ve got to have the experience and knowledge to intelligently "speak the language" of your internal stakeholders, identify relevant insights, and recommend appropriate actions. And that means knowing the industry in […]
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Context Matters, And That Means Your Industry

Jennifer Belissent, Ph.D. December 16, 2016
It’s likely not news to you that your business context matters.  Your vendors and services providers must understand the reality you’re doing business in.  They’ve got to have the experience and knowledge to intelligently "speak the language" of your internal stakeholders, identify relevant insights, and recommend appropriate actions. And that means knowing the industry in […]
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Business Intelligence Skills

Boris Evelson December 8, 2016
So you have gone through the Discover and Plan of your Business Intelligence (BI) strategy and are ready to staff your BI support organization. What skills, experience, expertise and qualifications should you be looking for? Since the term BI is often used to also include data management processes and technologies, let’s assume that in your case […]
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Emerging Technologies To Power Your Systems Of Insight

Brian Hopkins October 10, 2016
In 2014, I recognized something was a bit off with all the big data excitement and I started interviewing companies to get to the bottom of it. In 2015, Ted Schadler and I published the first of my ideas in the report Digital Insights Are The New Currency Of Business. In that report, we pointed […]
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Insights-Driven Businesses Are Stealing Your Customers

Brian Hopkins July 28, 2016
Is your business digital? Like Domino’s Pizza, do you realize that you are not a product or service business, rather you are a software and data business that provides products or services? Do you exploit all of your customers' data to know them inside-out? Are customers flocking to you because you are driving every engagement […]
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Navigating The New Insights Service Provider Landscape

Jennifer Belissent, Ph.D. May 13, 2016
“We are in the business of building [FILL IN THE BLANK], why would we build an insights platform out ourselves.”  That sentiment will drive more and more companies to explore the insights services option.  Many already feel like they are chasing a moving target. Data and analytics practices are evolving quickly with new tools and […]
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Have What It Takes To Win In A Post-Digital World?

Carlton Doty May 4, 2016
We had a fantastic event last week in New York, as 750+ marketing leaders converged on Forrester’s Marketing 2016. The big theme this year was how to succeed as a marketer in a post-digital world. What’s “post-digital” you ask? Well, we’re living in that world today and it’s time to acknowledge it. Digital technology is […]
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Insight Platforms Have Arrived

Brian Hopkins May 3, 2016
Are you lost in a confusing soup of vendor-speak about what their data analytics stack actually offers? Big data, data platforms, advanced analytics, data lakes, real-time everything, streaming, the IoT, customer analytics, digital intelligence, real-time interaction, customer decision hubs, new-stuff-as-a-service, the list goes on. Recognize the convergence happening as vendors evolve their technologies from doing […]
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