tech market outlook

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Canada’s Tech Market Continues To Grow Despite A Slowing Canadian Economy

Andrew Bartels July 30, 2019
The Canadian tech market will grow in 2019 and 2020, but growth will slow from 6% in 2018 to 3.7% in 2019, according to Forrester’s report, “The Canadian Tech Market Outlook For 2019 To 2020.” The healthy growth of the Canadian tech market has largely been caused by an expansion in cloud services and government […]
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Your Technology Investments May Not Deliver The Productivity Gains You Expected

Andrew Bartels May 8, 2019
Improving productivity has traditionally been a key justification for technology investments. However, trends in overall US productivity indicate that increases in tech spending no longer raise overall US productivity as much as in the past. Given that US firms have theoretically been investing heavily in digital transformation, the failure of overall US productivity to grow […]
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New Tech Spotlight: Fintech Investments Reach All-Time High In Q2 2018

Carlton Doty September 6, 2018
Fintech is white-hot. Venture capital and private equity firms just can’t get enough of it. You’re probably thinking that fintech has been hyped for years now, but Q2 2018 turned out to be the largest quarter of private investment dollars we’ve seen in this category — EVER. Fintech is a parent category of technology that includes […]
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How Are You Using IoT Technology To Drive Business Innovation?

Carlton Doty August 20, 2018
Over the past several months, I’ve spoken to dozens of Forrester clients about many emerging technologies. A common thread that I’ve observed is they all need help seeing around the corner, identifying the next “big thing” before it becomes the next big thing. Since I recently explored additive manufacturing and autonomous vehicles in-depth, I’ve spoken to several […]
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The Future Is Here: Want A Ride In A 3D-Printed Autonomous Shuttle?

Carlton Doty July 18, 2018
I’m posting this just as our New Tech & Innovation Forum in Boston gets underway. Hundreds of attendees from client organizations, startups, and event sponsors are gathering for a day-and-a-half of content about emerging technologies. Quantum computing, artificial intelligence, blockchain . . . it’s all here. I look forward to some great discussions about how […]
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$122 Billion: The Marketing Technology and Services Investment Sticker Shock

Shar VanBoskirk April 24, 2018
At $90 billion today and growing to $122 billion by 2022, CMOs are pouring budgets into investments which align their organization’s operations with greater customer and experience focus. Planning and budgeting for the technology and services investments supporting these goals stands as a critical task for CMOs and will only get harder in the future. […]
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European Tech Market Will Continue To Grow Slowly At Around 2% in Euros

Andrew Bartels August 9, 2017
Forrester’s European tech market forecast for 2017 and 2018 has just been published (see “European Tech Market Outlook For 2017 To 2018”). We project that growth in purchases of technology software, hardware, and services by European businesses and government measured in Euros will hold steady at 1.6% in 2017, and increase to 2.2% in 2018. […]
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Canadian Tech Market Will Perk Up In 2017 And 2018, But Still Lags Behind US Tech Market Growth Rates

Andrew Bartels July 27, 2017
Forrester has just published its annual Canadian tech market forecast for 2017-2018 (see “The Canadian Tech Market Outlook For 2017 To 2018”). We are forecasting growth of 3.9% in 2017 and 3.7% in 2018 for Canadian business and government spending on tech goods and services. These rates constitute an upward revision from our January forecast, […]
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Get Ready For The Self-Driving Economy

Laura Koetzle July 20, 2017
Autonomous transportation. If you’re reading this, you have an internet connection, so you’ve heard all about how autonomous vehicles (AVs) are coming to take our jobs, eliminate traffic and give machines the power to make moral choices. This technology is exciting, hence all the media hype – but what does it really mean for your […]
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Global Tech Market Will Continue To Grow At 4%-5% Rates In 2016 And 2017

Andrew Bartels January 5, 2016
Forrester has just published our global tech market report for 2016 and 2017 (see “The Global Tech Market Outlook For 2016 To 2017- The Five Themes That Will Define Tech Spending In The Next Two Years”). For the first time, our January 2016 global forecast includes telecommunication services (voice and data, wireline and wireless), which […]
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