wearables

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Cybersecurity And Professional Sports: Securing The Internet Of Sports

Merritt Maxim July 25, 2018

Over the past few years, companies in all markets have embraced digital transformation, whether it is financial services finding new mechanisms to engage with customers or manufacturers adding sensors and other data collection components into their operational processes. These digital transformation efforts are about leveraging digital insights to drive better outcomes. Digital transformation has value in the […]

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Apple's 10th Anniversary Of The iPhone – What’s Next?

Julie Ask September 13, 2017

Apple celebrated the 10th anniversary of the iPhone with both updates to its existing product lineup and the opening of the Steve Jobs Theater in Cupertino, CA on its new campus with the much-anticipated doughnut or spaceship building. Apple generates its revenue from selling hardware or products with most of the revenue from iPhones. Convincing […]

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The Data Digest: Understand Emotion To Drive Technology Engagement

Anjali Lai August 17, 2017

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives. But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […]

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Announcing Our Annual Benchmark On The State Of US Consumers And Technology In 2016

Gina Fleming August 24, 2016

In 2016, consumers of all ages are extremely connected — the average US online adult uses more than four connected devices, three-quarters use a smartphone and more than half use a tablet. Forrester’s annual report on the State of Consumers and Technology: Benchmark 2016, US reveals the most important consumer technology trends that marketers need […]

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The Data Digest: Wearables And Youth

Anjali Lai April 7, 2016

You might be on the fence about your wearable device, but how do you feel about that new toy your child is now playing with? American youth love gadgets – and now, that includes wearables. While some technologies have a bigger impact on parents (like those intended to keep track of youngsters’ whereabouts), other wearables […]

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The Slow-Moving Consumer Wearables Revolution

Susan Wu April 1, 2016

In the past two years, there has been a boom in wearable device adoption — but growth will slow. Instead of the anticipated adoption explosion that many tech enthusiasts dreamed of, Forrester predicts that US consumer wearables spending will roughly double in the next five years. The main reasons for consolidation are that: Fitness activity […]

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The Data Digest: Wear, Why, And What Next?

Anjali Lai October 8, 2015

For US online adults, wearable technology is no longer the stuff of myth. Over the past year alone we’ve witnessed the launch of the Apple Watch and iterations on early wearable products. Wearable devices are now making their media cameo across a variety of channels and topics ranging from politics to pop culture. According to […]

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Data Digest: Announcing Our Annual Benchmark On The State Of US Consumers And Technology In 2015

Gina Fleming September 28, 2015

In 2015, consumers of all ages are extremely connected — the average US online adult uses more than four connected devices, and 70% use a smartphone. Marketers today want to know who the early adopters are, how far behind the laggards are, and what types of technologies they need to incorporate into their marketing and […]

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Consumers Will Manage All Brand Interactions Via Their Smartphones

Thomas Husson September 16, 2015

I spent the last couple of months interviewing marketers and vendors to understand how brands integrate push notifications and in-app messages in their marketing strategy. Even though my research was primarily focused on mobile apps, I was convinced that there was much more at play. In fact, brands that can harness the power of contextual […]

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Differentiate Your Digital Business With A Device Innovation Lab

J.P. Gownder August 26, 2015

I've just released a significant new report, How To Build The Device Innovation Lab That Differentiates Your Digital Business. Innovation is a huge topic – just ask my colleague Martin Gill, who leads Forrester's digital business transformation research. But I&O leaders have their own role to play in innovation: Specifically, the use of devices and similar […]

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Augmented And Virtual Reality Are Ready For Prime Time

J.P. Gownder July 22, 2015

I've just released a major new report on Augmented Reality (AR) and Virtual Reality (VR), Augmented And Virtual Reality Should Be Part Of The Innovator's Toolkit. My research finds that it's time to give AR and VR their due consideration when solving business problems involving either workers or for customer interactions. AR and VR technologies […]

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The Quantified Workforce Drives Improved Productivity And Safety

J.P. Gownder July 7, 2015

You've probably heard about the Quantified Self (QS), a movement that aims to capture, analyze, and act upon data from the human body in the interest of better health, fitter athletes, and sharper minds. Today, QS is giving way to QW — Quantified Workforce. A variety of technologies — devices, software, services — can quantify […]

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Run On Smartphones Before You Walk On Smartwatches

Thomas Husson June 22, 2015

Apple will sell more than ten million Apple Watches and dominate the smartwatch category in 2015. Despite the hype, this will only represent 1% of the 2 billion smartphones’ installed base. Should B2C marketers even care? Yes, because the Apple Watch is a good way to learn how to deliver extremely contextual experiences to a […]

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Build Trust Or Die

Thomas Husson June 11, 2015

Trust is the most critical component to develop and maintain a healthy brand. Customers are more likely to trust experts, friends and relatives than marketing campaigns. That’s why it matters to deliver the experience you promise and to build a trusted community around your brand. As marketers will need to use more personal data to […]

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What Can We Expect At Mobile World Congress 2015?

Thomas Husson February 16, 2015

I remember the first time I attended 3GSM in Cannes: It was primarily a B2B telecoms trade show and centered on DVB-H, WiMAX, and other technology-centric acronyms. Fast-forward 11 years, and Mobile World Congress (MWC) will be the center of the business world for a couple of days (March 2 to 5). Some things don’t […]

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The Future Of Insurance Is More Mobile Than Ever

Ellen Carney February 3, 2015

When I started  in the tech industry in the late 80’s, I used to think that we lived in dog years:  The pace in “high-tech” (a term that sounds so quaint now, doesn’t it?) was that we packed seven years’ worth of work, development, business, play, pressure—you name it—into a single year.  Fast forward to […]

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Microsoft HoloLens Is A World-Changing Mixed Reality Product

J.P. Gownder January 21, 2015

It’s not often that a new product release has the potential to reshape the way people work and play. The PC, the browser, the smartphone – all of these products fell into that category. Microsoft’s new HoloLens has the potential to do the same. (Check out some photos from Gizmodo here — they don't live […]

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Security Of Your Data Doesn't Matter To Smart Device Vendors At CES Tech West . . .

Tyler Shields January 6, 2015

The CES Tech West Expo has a number of specific areas of coverage including fitness and health, wearables, connected home, family safety, and some young innovative companies located in the startup area of the section. I spent a few hours interviewing and discussing the Internet of Things (IoT) with as many vendors as I could […]

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What I&O Leaders Should Look For At CES

J.P. Gownder January 2, 2015

This weekend, I’ll be heading off to Las Vegas for the 2015 Consumer Electronics Show (CES). Infrastructure & Operations leaders should – and do – keep tabs on the news coming out of CES. In this era of consumerization, bring-your-own (BYO) technology, and Shadow IT, CES announcements affect the I&O role more than ever before. […]

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Smart, Connected Devices Reshape Customer Experiences in Healthcare and Insurance

J.P. Gownder December 12, 2014

We're living in a time when smart, connected devices — tablets, smartphones, wearable devices, Internet of Things (IoT) devices, and the like — are being woven into the Business Technology (BT) Agenda of most companies. Nowhere is this trend more intimately applied to the customer experience than in healthcare, where devices near our bodies, on […]

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