Consumer Marketing 2018: “Could-Do’s” Versus “Must-Do’s”

To my astonishment, this tweet, which quotes my opening remarks, was the most retweeted/liked/shared of Forrester’s Consumer Marketing 2018: On average, marketers are using 16 different channels to reach and interact with customers and, on average, are tracking 17 different types of measurements and KPIs, says @MelissaRParrish #FORRMktg — Ginger Conlon (@customeralchemy) I was astonished … Continue reading Consumer Marketing 2018: “Could-Do’s” Versus “Must-Do’s”