Europe Predictions 2021: Marketers Must Craft Experiences To Retain Contradictory Customers

Every autumn, Forrester looks ahead to predict the major consumer, business, and technology trends that will shape the marketing landscape for the following year. 2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of any of these trends slowing down. How, then, should European consumer … Continue reading Europe Predictions 2021: Marketers Must Craft Experiences To Retain Contradictory Customers