If you’ve applied for a mortgage or bought a car, it’s likely that your lender checked your credit through Experian. The company has extensive expertise in how to build and maintain good credit and for the last 4 years it’s been using live video to help deliver best practices and answer questions. Experian’s #CreditChat is a weekly live, interactive video series that engages customers on topics that affect nearly everyone.
Procore Technologies, a construction technology company uses live webcasts to engage its B2B audience. Live webcasts are an important part of their marketing campaigns because they are the biggest driver of qualified leads for the company.
Why are live video and live webcasts so powerful? They create a shared, engaging, and informative experience among viewers. When viewers consume live video, they watch is three times longer than on-demand content. Businesses need to harness the power of live video and live webcasting to achieve the same success with customers and prospects.
How do you do it? Live video industry experts and Forrester can help you through an upcoming panel webinar: Use Live Video To Drive Customer Engagement and Experience. Join us on Thursday, October 26, 2017, at 11 am ET.
Our panel includes experts from B2B and B2C industries who have successfully executed live video and live webcasts. Appropriately delivered using live video, I’ll moderate a panel discussion with:
Director of Social Media, Experian
Sr. Webinar Producer, Procore Technologies
EVP Performance Marketing Services, Performics
On our panel you’ll get answers to questions like:
- What content makes a good live video or webcast?
- What equipment and platforms should I use to deliver the content?
- How do I engage my audiences during the live video and webcast?
- What does success look like and how do I measure it?
Register today and join us on October 26th at 11 am.