Featured Insights

BLOG

Competition Heats Up In Banking Transformation Services

Oliwia Berdak December 4, 2018

After a few quiet years, Thought Machine, the fintech behind a new core banking platform called Vault, is stealing the limelight, first with its announcement of a strategic partnership with Lloyds Banking Group, then with a similar partnership with the digital bank Atom. And today we’ve learned about another partnership, this time with IBM. We […]

Read More
BLOG

GE Announces New Industrial IoT Software Business

Nigel Fenwick 4 days ago

With GE establishing a new standalone software business, we examine what it means for existing and potential customers of GE Digital and for GE. What we know: On December 13, 2018, GE announced the formation of a new industrial IoT (or IIoT) software business, with $1.2 billion in revenue (based on GE Digital sales combined with sales […]

Read More
BLOG

Omnichannel And Personalization: Make A Lasting Impression In The Marketplace

Brendan Witcher 4 days ago

With the holiday season in full flight, creating a memorable customer experience is more imperative now than ever. Watch the video below to learn how omnichannel and personalization tie together to generate a lasting impression for a consumer. Have questions on how you can better differentiate your brand through omnichannel and personalization? Schedule an inquiry to dive deeper.

Read More

Predictions 2019

The year that transformation goes pragmatic.

BLOG

Farming Innovation And Climate Change Adaptation

Stephanie Balaouras 5 days ago

Every company will face disruption from new market entrants and innovations that seek to solve some of the world’s most difficult issues. To get a sense for the potential impact of such innovation, a new Forrester report, “Disruptive Innovations Are Happening In Every Industry” by James Staten and Michele Pelino is a must-read for CIOs […]

Read More
BLOG

Get Ready For Edge Computing's Rise In 2019

James Staten 5 days ago

Every company needs edge computing on its technology road map starting in 2019. While many of you may see edge as exclusive to IoT, its value is much wider and will prove as critical to driving up customer experience as content delivery networks (CDN) were in the early days of the web . . . […]

Read More
BLOG

Robotics Quotient — Maximize Value From AI And Automation Investments

J.P. Gownder 6 days ago

AI and automation have risen to the top of CIOs’ agendas, but most companies aren’t prepared to recognize the full value from their investments. While they’ve spent money on technology, they haven’t invested enough in fundamentals — the people, leadership, and organizational structures that will drive success. Learn how our RQ (Robotics Quotient) model helps clients […]

Read More

Subscribe to updates

Thanks for signing up.

Stay tuned for updates from the Forrester blogs.

All Insights

BLOG

Tainted Love: Understanding Tainted Detection In The MITRE ATT&CK Evaluation

Josh Zelonis 2 hours ago

In my previous blog post on the MITRE ATT&CK Evaluations I developed a scale for rating the individual vendor evaluations and provided source code to help make the results more generally consumable. Since publishing this blog, I’ve been having a number of conversations with clients about the ‘tainted’ modifier in the recent MITRE ATT&CK evaluations […]

Read More
BLOG

The Forrester Wave™: Location Intelligence Platforms, Q4 2018 — Eight Key Players To Help Understand Customers In The Real World

James McCormick 3 days ago

The relentless march of digital transformation has not left the physical world untouched — particularly when it comes to understanding and engaging with customers. First, customers digitally connected to brands via PCs, then mobile devices, and now via a continuous tidal wave of emerging owned IoT devices (e.g., wearables, connected cars, etc.) and non-owned IoT devices […]

Read More
BLOG

TBT: The Top 10 Executive Responses From Hackers Versus Executives

Amy DeMartine 4 days ago

Each year at our Privacy and Security Forum events, we run a session called Hackers Versus Executives.  In this session, we ask a hacker to cause mayhem and then stop at different points in the attack to ask executives what their responses are.  This year we attacked applications including containerized and serverless applications.  Two months […]

Read More
BLOG

When Design And Algorithms Collide

Andrew Hogan 4 days ago

Algorithms are a new design material, affecting UX in the form of news feeds, recommendations, and propensity scores. Unfortunately, it’s not all going smoothly . . . Want to learn more? Please reach out with any questions; I’m always happy to discuss over inquiry.

Read More
BLOG

Cybersecurity In India: Reflections And Learnings From A Visitor

Jinan Budge 4 days ago

Last week, I had the immense pleasure of traveling to India for the first time. It quickly became one of my favorite trips of 2019. This is in spite of a punishing schedule during which I toured Bangalore, Pune, Delhi, and Mumbai and met with/presented to a couple of hundred of our clients, vendors, and […]

Read More
BLOG

Four Types Of Edge Matter To Your IoT Deployments

Paul Miller 4 days ago

The edge, and edge computing, figure prominently in a lot of internet of things (IoT) discussions right now. But where — and what — the edge is very quickly gets complicated. Telecom operators understand the edge of their network. Sellers of servers and gateways know what they’d like their customers to fill the edge with. Beneficiaries of […]

Read More
BLOG

A Simple Solution To Machine-Learning Bias

Mike Gualtieri 4 days ago

Machine-learning models may occasionally suggest an undesirable action. The action might be either biased or unethical — or just bad for business. Most of the time, the suggestion won’t be wrong. How can developers protect against these bad outcomes? It’s Simple You don’t have to do what the model tells you to do. If someone told […]

Read More
BLOG

Video Drives Online Display Advertising Spending, But With Some Limitations

Meenakshi Tiwari 5 days ago

Online video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Google is constantly refining its content acquisition and delivery tools to grow its YouTube revenue. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […]

Read More
PODCAST

Fulfillment, Not Happiness, Makes A Great Employee Experience

What It Means 5 days ago

Happiness is not the prerequisite for productivity. As Principal Analyst Sam Stern explains, fulfillment and productivity are intertwined, and employee empowerment fuels both. Featuring: Sam Stern, Principal Analyst Show Notes: Productivity is not the same as busyness. Employees are so often bogged down by mindless tasks and unnecessary meetings that outcome-oriented priorities are obstructed from […]

Listen Now
BLOG

Help Rogue IT Go Legit With Citizen Development Platforms

John Rymer December 10, 2018

Meet Ray. He’s the director of loan operations at a bank — and he’s running out of patience. It takes ages to process customer requests, find customer info, and decide on loans. His team is doing the best it can but is demoralized by poor customer reviews and lost deals. After asking central IT for help, […]

Read More
BLOG

Coupa’s Acquisition Of Hiperos Adds To The Suites Vs. Portfolios Vs. Best-Of-Breed Debate

Duncan Jones December 10, 2018

Clients often ask me, when they are selecting an ePurchasing product such as eProcurement, whether they should choose the best product in that category or look for a vendor that also offers products in related categories such as contract lifecycle management (CLM) and supplier risk & performance (SRPM). My answer is that it’s a tradeoff, […]

Read More
BLOG

IBM Goes All In On Cloud And Sends Collaboration And Experience Products To HCL

Allen Bonde December 10, 2018

IBM’s journey to rebalance its enterprise software portfolio around areas such as AI, hybrid cloud, and supply chain shifted into high gear with an agreement to sell a group of its collaboration and experience products to HCL Technologies for $1.8 billion, as announced on December 6. The products involved in the deal are: Notes, Domino, and Connections for collaboration, Appscan and BigFix in the security arena, plus several […]

Read More
BLOG

“Crap” Content Continues To Describe B2B Marketing — Don’t Let It Describe Yours

Laura Ramos December 7, 2018

In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” — a work of thought leadership genius that I still tell marketers to read today. In just 50 PowerPoint slides, Velocity Partners explains why the current deluge of marketing “content” won’t serve buyers and what you […]

Read More
BLOG

Trends In Marketing Measurement You Need To Follow In 2019

Jim Nail December 6, 2018

Marketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measurement approaches. In this short video, I take apart these misperceptions, describe trends that leading marketers have pioneered, and point […]

Read More
BLOG

There's No "Data Strategy" — Align Insights Priorities To Your Business Strategy

Jennifer Belissent, Ph.D. December 6, 2018

Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event. […]

Read More
BLOG

Video: Busting The Two Myths Of Low-Code Platforms

John Rymer December 6, 2018
Read More
BLOG

Video: Why Everyone Needs To Know About Low-Code

John Rymer December 6, 2018

View the next video in the series: Busting The Two Myths Of Low-Code Platforms

Read More
PODCAST

A Seat At The Table: How CX Leader Navy Federal Builds A Culture Of Member Obsession

What It Means December 6, 2018

For three years running, Navy Federal Credit Union has been the top-ranked multichannel bank in Forrester’s CX Index. In this podcast episode, Navy Federal’s SVP Pam Piligian explains the customer experience strategy that drives the bank’s member obsession.  Featuring: Pam Piligian, Senior Vice President, Navy Federal Credit Union Show Notes: Navy Federal Credit Union has been the No. […]

Listen Now
BLOG

Quantifying Vendor Efficacy Using The MITRE ATT&CK Evaluation

Josh Zelonis December 5, 2018

I’ve been extremely excited about the MITRE ATT&CK evaluation since it decided to open it up to vendors earlier this year. The endpoint detection and response (EDR) market represents the direction of endpoint security, yet the state of endpoint efficacy testing has been underwhelming. • Antimalware testing has become a standard part of the endpoint […]

Read More
BLOG

The TV Industry Is Stumbling Toward Customer Centricity

Joanna O'Connell December 5, 2018

I’ve just returned from a few days in the sun, having once again participated in Beet.TV’s annual Beet Retreat. (Wonderfully, we returned to Puerto Rico this year.*) The theme was “It’s Consumer-First in TV Land,” which I really hoped the conference would pay off on. Why? Well, we know that consumer attitudes about advertising are […]

Read More
More posts