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You’ve Still Got Mail

Brandon Verblow January 2, 2019
It has been more than two decades since AOL popularized email with the catchy “You’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a rom-com starring Tom Hanks and Meg Ryan. Since then, however, the way that people use the internet to communicate has evolved significantly. AOL […]
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New Tech Spotlight: Security Technology Takes Center Stage

Carlton Doty 2 days ago
Venture capital and private equity spending on security technology reached an all-time high in 2018. Currently, this emerging technology market sector stands at about $31 billion in total funding. While that total may pale in comparison to other fast-growing markets such as fintech ($124 billion) or transportation tech ($150 billion), consider that 65% of that $31 […]
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IBM’s Quantum Announcement Is A Big Step In A 1,000-Mile Journey

Brian Hopkins 2 days ago
IBM unveiled a complete “quantum computing system,” IBM Q System One, last week. What’s more, it chose to do it at CES in Las Vegas. Should you take IBM’s claim of a “commercial” quantum computing system to mean that it is time to put quantum on your tech road map? The short answer is “no” — but, […]
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Predictions 2019

The year that transformation goes pragmatic.

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Hulu Signals An Inflection Point For OTT

Jim Nail 2 days ago
You’ve likely read the facts: Hulu announced that it has 25 million subscribers and collected $1.5 billion in advertising revenue in 2018. (For more information and analysis, check out this report.) The eye-catching comparison is that Hulu now has more subscribers than any traditional pay TV provider, such as Comcast with just under 21 million […]
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CES 2019 Delivers Dazzling Tech But Disappointing Experiences

Jennifer Wise 4 days ago
I spent this week in Las Vegas at CES to check out the latest and greatest technology wonders, ranging from 3D printing, AI, and cryptocurrency to drones, autonomous vehicles, dancing robots, and wearables. A lot of what I saw has broad CX implications for accessibility, healthcare, and more. My focus was on who will use […]
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Untangling The Martech Knot

What It Means 6 days ago
Martech changes, provides value, offers vaporware, and proliferates on a regular basis. So where does this leave marketers? Forrester Analysts Joe Stanhope, Rusty Warner, and Lori Wizdo help you untangle the martech knot . . . before your marketing org gets jumbled up. Featuring: Joe Stanhope, Vice President and Principal Analyst, Rusty Warner, Principal Analyst, […]
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Forrester’s Global Financial Services Architecture Online Survey

Luis Deya 5 hours ago
We’ve kicked off some new research, and we need your help.  An important part of Forrester’s research process is gathering input from financial services companies, so we can advise our clients on the latest trends in the market. We’re currently fielding a survey for vendors, end users, and experts that will provide the key input […]
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How Do You Talk To Your Board About Cybersecurity? An Old Problem In A New World

Jinan Budge 12 hours ago
Talking to our firm’s board of directors about security isn’t a new responsibility for most security leaders; it’s been on our collective agendas for years. But many security leaders still second-guess the content and messages they share with their board. Despite years of talking about this problem, it remains unsolved in 2019. The good news: […]
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What Would You Like To See In My RSA Presentation On Cybersecurity Strategies?

Jinan Budge 2 days ago
I have been accepted to co-present at RSA 2019 in San Francisco in March along with my dear ex-colleague Andrew Rose (Vocalink CSO and 2018 European CISO of the year). The topic: “The Fine Art Of Creating A Transformational Cybersecurity Strategy.” I will take the opportunity to not only present but also publish research on […]
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Apply A 70/30 Rule For Trending CX Metrics

Maxie Schmidt 2 days ago
“Trending” reminds me of the fairy tale The Magic Porridge Pot, in which the pot wouldn’t stop cooking porridge and flooded the entire village. Just like that, CX professionals drown in an ever-increasing flood of metrics that they need to measure and report over time. This leaves CX professionals: Handcuffed. CX pros spend time that […]
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Channel Data Is A Competitive Differentiator

Jay McBain 5 days ago
Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation     Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream. Smart channel professionals are looking at data across the partner journey as a […]
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16 Retail Trailblazers To Learn From In 2019

Claudia Tajima 6 days ago
On our morning news feeds, we see headlines chock-full of emerging tech that is supposedly changing the game for next-generation retail experiences. Somehow, those hoverboarding delivery robots, Amazon Go checkout knockoffs, and frighteningly accurate computer-vision-powered taco stands are most certainly going to put you out of business. No, not quite . . . not yet. […]
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Blockchain And GDPR: Not Mutually Exclusive But Can Be A Toxic Blend

Martha Bennett January 8, 2019
Depending on who you listen to, the combination of GDPR and distributed ledger technology (DLT, AKA blockchain) is either a poisonous cocktail or a magic potion. As you’d expect, the reality is more nuanced: While GPDR poses a challenge to DLT-based architectures, it doesn’t make them obsolete or unviable. Furthermore, DLT can actually form an integral […]
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Akamai Purchases Janrain

Merritt Maxim January 7, 2019
Today, Akamai announced that it has acquired Portland, Oregon-based Janrain. Although the financial terms were not disclosed, Forrester estimates the purchase price to be in the $250M–$275M range, based on typical M&A SaaS revenue multiples of 4X to 6X and Forrester’s estimation of Janrain’s annual revenue. Founded in 2003, Janrain was one of the first […]
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China Takes The Moonshot Advantage

James Staten January 7, 2019
The origin of the term “moonshot” — used to describe the most advanced, disruptive innovations — has returned again as an innovation focus of its own. Last week, the China National Space Administration (CNSA) disrupted its competitors, such as NASA, by landing its Chang’e-4 spacecraft on the dark side of the moon.   The CNSA’s own “moon shot” […]
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Forrester + SiriusDecisions

George Colony January 3, 2019
Today Forrester closed the deal to acquire SiriusDecisions. You can find our press release here. SiriusDecisions helps business-to-business companies align the functions of sales, marketing, and product management; Sirius clients grow 19% faster and are 15% more profitable than their peers. Leaders within these companies make more informed business decisions through access to industry analysts, research, benchmark data, peer networks, events, and continuous […]
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Why Corporations Are Bad At Engaging Startups

What It Means December 27, 2018
Corporations can gain much-needed innovation by engaging startups. But as VP, Emerging Technology Research Carl Doty and Venture Scanner CEO Nader Ghaffari explain, most corporations lack the full-sector view and unbiased advice necessary to make the best decision. Featuring Carl Doty, Vice President, Emerging Technology Research and Nader Ghaffari, CEO, Venture Scanner   Show Notes Let’s […]
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The Race To Innovate CX In Brokerage And Wealth Management

Harley Manning December 26, 2018
Recently, Forrester published our CX predictions for 2019. Our first prediction was that stagnating CX quality will cause short, destructive price wars. We cited Fidelity’s two new zero-fee investment funds as an example of how this is already starting to play out. We also noted that Vanguard responded to Fidelity by highlighting its many funds […]
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Everything I Learned About Training A Machine-Learning Model That I Learned From My Kids

Kjell Carlsson, Ph.D. December 24, 2018
“You who are on the road must have a code that you can live by . . . teach your children well . . . and feed them on your dreams.” Graham Nash was spot-on — about machine-learning. Training a well-adjusted machine learning model that won’t get in trouble and embarrass you in public requires the […]
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Phishing: The Simple Attack That Shreds The Defenses Of Sensitive Networks

Joseph Blankenship December 20, 2018
Diplomatic networks carry some of the world’s most sensitive information: communications between world leaders, key technical intellectual property, trade strategies, and military plans. A recent report by antiphishing vendor Area 1 Security reveals that a three-year-long cyberattack led to the successful breach of the European Union’s diplomatic communications network. By focusing on the cybersecurity of the […]
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Augmented Intelligence Is The Key To Driving Rapid Business Value With AI

Kjell Carlsson, Ph.D. December 20, 2018
Leveraging AI to augment human intelligence leverages the superhuman advantages of AI and the super-AI advantages of humans to drive large, tangible business value quickly. Thanks to easier stakeholder buy-in, quantifiable ROIs, lower R&D costs, fewer technological hurdles, and less change management, AI is being used to augment jobs ranging from data center technicians and […]
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Leverage Forrester's Business Strategy Workshops To Accelerate Digital Transformation

Nigel Fenwick December 20, 2018
Looking for help with rethinking your current business model? Watch the video below to learn how Forrester is leveraging design thinking in our business strategy workshops to help executives unlock customer value. Accelerate your own digital transformation by booking an inquiry or by checking out my research here.
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