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Predictions 2019: Financial Services Firms Shift Their Focus To Operational Efficiency

Benjamin Ensor November 7, 2018

In the decade since the global financial crisis, much of the financial services industry has made a strong recovery. While many governments are still nursing large debts, most banks, investment management firms, and insurance companies have long since returned to good health. Growing economies, rising interest rates, and increased trading activity have delivered strong earnings […]

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The Shifting Map Of US Tech Talent Offers New Opportunities For Talent-Hungry CIOs

Andrew Bartels 5 days ago

The US tech economy is starting to spread from major cities on the East and West Coasts to inland metro areas. This is great news for American cities, employers, and tech workers. Inland urban centers that were once considered flyover cities are now bustling with tech startups and incubators, as well as the tech workforces […]

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Your People Problem With Emerging Technology And Innovation

Brian Hopkins 6 days ago

Nearly half of the firms we survey are prioritizing innovation as key to their business strategy. When I step back and think about it, the reason for this is easy to understand: Exponential changes such as Moore’s law in the past and Metcalfe’s law today are accelerating the pace of business. In a recent study of […]

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Predictions 2019

The year that transformation goes pragmatic.

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Rethink The In-House Agency Hype

Jay Pattisall 6 days ago

CMOs Should Rethink Their Efficiency Argument For An Effectiveness Strategy Headlines blustering about in-house agencies have marketers buzzing and agencies fretting. While the in-house trend has grown in popularity, it still lacks in maturity. Forrester partnered with leading industry association In-House Agency Forum to track the progress of in-house development. Here’s what we know. Popularity Soars […]

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eCommerce Will Account For 36% Of Global Fashion Retail Sales By 2022

Satish Meena November 13, 2018

Fashion is the second-largest retail category after grocery. The eCommerce shift is a significant, palpable movement in most economies. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing. Brick-and-mortar and eCommerce retailers are vying for shoppers’ attention and dollars. In our recently published “Forrester Analytics: Online Fashion […]

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Ghost In The Machine? No, It's A Robot, And It Is Here To Help

Daniel Morneau November 12, 2018

Just a few years ago, conversations about robotic process automation (RPA) were scattered and far between. Those familiar with RPA had a limited understanding of its potential and at best had carried out only a few isolated “proof of concept” experiments. Today, the RPA market is estimated to reach $2.9 billion by 2021, and conversations are becoming more frequent. As a Forrester advisor on the Technology Council, I’ve partnered with senior technology leaders to find […]

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The Algorithm Of You: Data Strategy & Insights 2018 Forum Preview

What It Means 3 hours ago

Brands’ recklessness has marred algorithms’ success. Customers are fed up with data privacy breaches and “creepy” personalization. And soon, they’ll rebalance the internet. Get the full story at Forrester’s Data Strategy & Insights 2018 Forum. Get a preview on this week’s podcast. Featuring: Fatemeh Khatibloo, Principal Analyst Show Notes: To date, brands have had total […]

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Is Your Data Strategy Ready To Keep Up?

Brian Hopkins 13 hours ago

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Replace that clunky warehouse with a modern appliance? Check. Enterprise data model? Of course! The dreaded data governance plan? Yup, but our discussion was about IBM’s […]

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The Forrester Wave™: Managed Security Services Providers (MSSPs), Europe, Q4 2018

Paul McKay 15 hours ago

I published my first Forrester Wave™ today, covering the managed security services provider (MSSP) market in Europe. The culmination of four months of hard work by not just us but all the vendors involved, this is to my knowledge our first analysis focused on the needs of the European market for MSSPs. Here are some […]

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LIFT Your Emerging Tech Efforts To The Next Level

James Staten 17 hours ago

Too many firms are heavily focused only on what their customers are looking for today. This makes sense if you are struggling to address these current, tactical needs. But if you are meeting these needs, your focus needs to shift to:  Your customers’ needs evolution. Your customers’ ultimate objectives — beyond what they use you for. […]

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Will CX Pros Still Have A Job In 2025?

Rebecca Wilson 1 day ago

There we were . . . a round table of CX leaders from across Southeast Asia, senior executives with years of experience running large, successful teams and chipping away at the journey to turn our organizations into customer-obsessed enterprises. We shared our recent wins and successes and learned from each other how to go faster, […]

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What SAP Customers Should Know About The $8B Qualtrics Buy

Liz Herbert 3 days ago

SAP has been on an acquisition binge in recent years (SuccessFactors, Hybris, Ariba, Concur, Fieldglass, CallidusCloud, Gigya, and others) — a marked departure from SAP’s build-it-all strategy of the past. Qualtrics is the latest — and largest — in this shopping spree. Like many of the other acquisitions, Qualtrics will roll up into the Cloud Business Group headed […]

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The Fight For Cybersecurity Brand Dominance Intensifies

Jeff Pollard 3 days ago

“Everything Is An Endpoint” Brings BlackBerry Back From The Dead For many, the fact that BlackBerry still exists — and the fact that it spent $1.4 billion of the $2.4 billion in capital it had — is the most surprising part of the Cylance acquisition. BlackBerry hasn’t shirked its mythological status as the case study of what […]

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Is Bigger Better? Midsize Digital Agencies Lead To Experience Success

Ted Schadler 4 days ago

We recently evaluated 12 midsize digital experience agencies in “The Forrester Wave™: Midsize Digital Experience Agencies, Q4 2018.” While nobody likes the word “midsize,” we all should pause and consider why bigger doesn’t always mean better. In the 36 customer reference calls, we heard over and over again that these smaller specialists — 500 to 2,700 […]

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Reflection On Web Summit 2018

Dan Bieler 4 days ago

Web Summit took place for the third time in Lisbon earlier in November. Over the years, Web Summit has become one of the leading global conferences to discuss everything technology. The large presence of startups and fast pace of presentations across many different stages give Web Summit a particular edge. It is impossible for a single […]

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A Tantalizing Sequel To Web CMS Is Coming Soon

Mark Grannan 5 days ago

After months of research, I am excited to publish our evaluation of the web CMS market (Forecast, Now Tech, and Forrester Wave™). Thank you to all the folks who worked so hard to make this happen! I firmly believe that enterprise customers need these solutions to be their partner and platform to build, deliver, and optimize amazing experiences on channels such as web and mobile. But there […]

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Data Protection Vendors Are Emerging From The Stone Age

Naveen Chhabra 5 days ago

A little over a year and a half ago, I completed an evaluation of data resiliency vendors, published as “The Forrester Wave™: Data Resiliency Solutions, Q3 2017.” I gleaned many insights from the assessment process as I spoke with vendors about their offerings and road map and with end users about their successes and challenges. […]

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Forrester’s First-Ever Data Strategy & Insights Forum — Don’t Miss It!

Noel Yuhanna 5 days ago

Today, business users need trusted data fast to make better business decisions, while business technology needs require lowering costs, minimizing complexity, and improving efficiency. In addition, the proliferation of data, and the explosion of new data sources such as social media, IoT and mobile, further aggravate the issue. Poorly integrated business data often leads to […]

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The Forrester Wave™: Zero Trust eXtended (ZTX) Ecosystem Providers, Q4 2018 — Truth

Chase Cunningham 5 days ago

We just wrapped up five months of in-depth research focused on providing some clarity into what technologies from which vendors actually enable Zero Trust (not just talk about it). It didn’t take long to discern those among the vendor community that really embraced the strategic benefits of Zero Trust — and those that seemed to just […]

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The Agile Enterprise

What It Means 5 days ago

Disruption is the new norm, but don’t let that intimidate you. Research Director Matt Guarini explains how CIOs can take the lead in the business of fast and furious. Featuring: Matt Guarini, Research Director Show Notes: The external market moves fast, technology moves fast, and customers want things immediately. There were big ambitions on the […]

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Transform Your Organization From Data-Driven To Insights-Driven

Boris Evelson 6 days ago

Over the last five years, most large enterprises have slowly but surely matured from being data-aware to data-driven. They all collect data from operational and transactional applications; process the data into data lakes, data hubs, data warehouses, and data marts; and build business intelligence (BI) and analytics applications to understand what the data is telling […]

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Examine The Cybersecurity Risk Ratings Market With The Forrester New Wave™ Evaluation

Nick Hayes 6 days ago

The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018 Earlier today, we published “The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018” evaluation. We take a close look at the nine most important vendors in this rising market, reviewing their current capabilities, customer references, and strategic road maps. This includes vendor profiles, with our analysis and buyer […]

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Will SAP’s Acquisition Of Qualtrics Help Propel It Forward In The Age Of The Customer?

Faith Adams November 12, 2018

Yesterday, SAP announced that it is acquiring Qualtrics for a hefty $8 billion in cash. For SAP, this does make some sense. SAP is often perceived as being a legacy provider that struggles to play in the consumer space, and this acquisition may help it make a larger data play. It may also enable SAP […]

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AI Tech Shines A Path To Empathetic Triggers

Allison Snow November 12, 2018

I’ve always been attracted to the power of empathy. That being said, I’m a longtime fan of “soft” skills — skills that are helpful in relationship-building, making me a better friend and (presumably) a more tolerable colleague. Empathy clearly fits squarely there. But a more savvy marketer? A more insightful executive? A veritable customer whisperer? […]

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Highlights Of Another Record-Smashing Singles’ Day

Xiaofeng Wang November 12, 2018

I was in Shanghai last weekend to witness the largest 11/11 in history. Alibaba breaks another record, with 2018 GMV reaching RMB213.5 billion (US$30.8 billion), 27% higher than last year’s RMB168.3 billion ($25.3 billion). I’m excited to share some of the event highlights here: Stay tuned for the post-event report on Singles’ Day 2018.

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New Look’s CVA Is Bearing Fruit

Luis Deya November 12, 2018

Earlier last week, UK high-street apparel retailer New Look announced plans to close 85 stores, up from the 60 it announced in March. These closures are happening under the auspices of a restructuring deal (a CVA, first introduced as a “company voluntary arrangement” in the Companies Act 1980). Simultaneously, it unveiled a return to profitability […]

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