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Blockchain And GDPR: Not Mutually Exclusive But Can Be A Toxic Blend

Martha Bennett January 8, 2019
Depending on who you listen to, the combination of GDPR and distributed ledger technology (DLT, AKA blockchain) is either a poisonous cocktail or a magic potion. As you’d expect, the reality is more nuanced: While GPDR poses a challenge to DLT-based architectures, it doesn’t make them obsolete or unviable. Furthermore, DLT can actually form an integral […]
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The Future Of IT: Technology-Driven Innovation

What It Means 6 hours ago
Information technology has changed substantially over the years, not just in the tech it deploys but in its influence within the business. Forrester’s Sharyn Leaver and Craig Le Clair discuss the future of IT. Featuring: Sharyn Leaver, Senior Vice President of Research and Craig Le Clair, Vice President and Principal Analyst   Show Notes: The evolution of […]
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Gillette’s Path Forward With "We Believe”: Own The Controversy

Jim Nail 6 days ago
In Part 1 of this post, I criticized Gillette for its statement, “We weren’t trying to court controversy. We were just trying to upgrade the selling line that we’ve held for 30 years,” as lacking conviction in the values it claimed that the campaign represented. My first piece of advice was: If you aren’t authentic […]
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January 23, 2019

Predictions 2019 Webinar

Join Forrester thought leaders to dig into the seismic shifts that will affect your business in 2019.

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Gillette Just Admitted That It Has No Values

Jim Nail 7 days ago
I’ve held off blogging about Gillette’s “We Believe” campaign, as there are plenty of pundits praising and trashing its strategy, execution, and use of the term “toxic masculinity.” But this response published today in Fast Company reveals that Gillette made the most fundamental error of all: wading into a social issue without a strong commitment […]
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Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution

Anjali Lai 7 days ago
Brands are jumping into the messy arena of polarizing issues with greater fervor — and Gillette just raised the stakes. After 30 years of sitting on the sidelines, Gillette is passing its razor like a baton, with an overture that overtly calls masculinity into question. Within 72 hours of launch, Gillette’s “We Believe” TV spot skyrocketed […]
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Lessons From CES 2019: Consumer Technology Drives Brand Experience

What It Means January 17, 2019
Consumers have more tech at their disposal than ever before. And it has fundamentally changed how they experience brands. VP & Principal Analyst Dipanjan Chatterjee discusses the latest from CES 2019 and why marketers must understand the impact of consumer tech.  Featuring: Dipanjan Chatterjee, Vice President and Principal Analyst Show Notes: Your customers buy on […]
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Make The Call On Sales Technologies: Experiment, Invest, Maintain, And Divest To Empower Your Digital Sales Team

Tom Kaneshige 15 hours ago
Digital salespeople need new tools to engage more knowledgeable and empowered prospects or risk looking like dolts. In the age of the customer, wooing prospects and crushing quota has never been harder. What new tools help digital salespeople? Which ones are no longer important? “The Forrester Tech Tide™: Sales Technologies, Q4 2018” helps enterprises prioritize […]
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The CMO's Guide To CES 2019: Customer+Brand+Tech

Dipanjan Chatterjee 16 hours ago
Each thing you see at CES may be wondrous, but after you’ve seen five variations of the same hundred things, the net effect is clutter and confusion. Let me help sort things out. I’ve had a week away from mood-lit Alexa-enabled toilets, from fierce ping-pong-playing robots, and from the jingle-jangle morning of walking through unending […]
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NRF Big Show 2019: It's Time To Rethink Brick-And-Mortar Experiences

Brendan Miller 19 hours ago
At this year’s NRF Big Show, I focused my time on discovering and searching out new tech and experiences that will be incorporated in the stores of tomorrow. During my time, here are three quick observations that I made: Computer vision AI is taking the first steps to transforming brick and mortar. Computer vision AI […]
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NRF Big Show 2019 Impressions And Trends

Claudia Tajima 20 hours ago
Last weekend at the NRF Big Show 2019, I walked for miles back and forth across the crowded conference red carpet, meeting with several retailers, brands, and vendors to discuss the current and future state of commerce. In between meetings, I caught a few sessions and spent some time at the innovation lab. Luckily for […]
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Cunning Plans Are In Short Supply In 2019 Brexit Britain

Paul McKay 2 days ago
I expected (naively, some may think) by now that with a withdrawal deal secured by the UK and the EU, I would be able to update my earlier report on Brexit published last summer. Sadly, it was not to be, as it appears that, like Blackadder’s famous character Baldrick, the UK government thinks it has […]
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Why HPE Walked Away From Quantum Computing . . . And Where It Went Instead

Brian Hopkins 2 days ago
I’ve dedicated a fair number of research cycles to understanding quantum computers over the last 18 months because I believe they eventually will be revolutionary. That said, I think they have a long way to go, as I explain in my recent blog post about IBM’s quantum computing announcement at CES 2019. In this podcast, […]
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CEOs And Software

John Rymer 3 days ago
How To Lead The Most Important — And Perplexing — Corporate Domain What if CEOs — not software development and delivery leaders or CIOs — held the keys to the fast, high-quality software delivery that is so crucial to digital business? Many software leaders tell us their progress is limited by culture, organizational barriers, and counterproductive metrics — the province […]
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Brands: Here Is The Size Of Your Digital Commerce Prize

Michelle Beeson 3 days ago
Consumer-facing brands know that there is proverbial “gold” in generating direct sales through digital commerce — but the big question is the size of the prize. Where will brands place their digital commerce bets, and what will each yield in terms of digital sales, profitability, and customer relationships? The sales opportunity across different digital commerce touchpoints, […]
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My Top NRF 2019 Takeaways (AKA, News Vs. Nonsense)

Brendan Witcher 6 days ago
I say this as both an analyst and a recovering retail professional: NRF is like drinking Red Bull . . . from a 50′ beer bong . . . for three days straight . . . on Jupiter. You just know what’s coming, but there is almost no way to prepare for the deluge of […]
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Gillette's Biggest Mistake — And How To Fix It

Jim Nail 6 days ago
This video gives a 2-minute summary of the biggest mistake Gillette has made with the “We Believe” campaign and what the brand can do now to fix it. If you want more comprehensive guidance on how to manage a crisis, read the report I wrote with my colleague, Emily Collins: “Brands Forget The Rules of Modern Marketing When Crisis […]
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The Future Of Enterprise Computing: It's Time To Develop A Long-Term Vision Of Devices And Apps

Andrew Hewitt 6 days ago
Computing has changed drastically over the past decade. In our report, “The Future Of Enterprise Computing,” we discuss these major changes and examine how computing will evolve in the next 5–10 years. In 2007, Forrester predicted that the device market would fragment beyond its traditional desktop and laptop confines. Not only did that prediction come […]
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NRF 2019: It’s A Visionary Retail Revival

George Lawrie 6 days ago
NRF 2019 attracted more than 800 exhibitors that demonstrated to more than 37,000 attendees. If last year’s theme was (Alexa’s) voice, this year’s show was all about computer vision driving: Frictionless retail. Computer vision specialist Scandit, with clients such as Sephora and Louis Vuitton, showed that any retailer can offer a grab-and-go experience like Amazon […]
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A 21st-Century Refresh Revitalizes Sales Performance Management Solutions

Mary Shea 6 days ago
Gold-Standard Products Get Updated For The 21st Century What’s old is new again. Corduroy, fanny packs, and overalls are all the rage. Star Wars, Jurassic Park, and Jumanji are at the top of the box office. Is it 1995 or 2018? Like so many of our favorite ’90s products, sales performance management (SPM) solutions are […]
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Keep Experimenting To Apply The Best Digital Technology For Your Store Environment

Michelle Beeson 6 days ago
Retailers are slowly moving beyond omnichannel fulfillment capabilities in stores to invest in digital store technologies that empower store associates, improve customers’ engagement, and enhance store operations. There is no single formula for great execution on digital store technologies, and the varied performance of the retailers assessed shows that many are still figuring out the […]
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The Watershed Of Digital-First Consumer Behavior

Ryan Skinner 6 days ago
Zoom back 10 or even five years ago, and consumers would tell Forrester, “Yes, I use digital channels, but more often than not, I discover, research, or purchase a product offline.” You saw that product on TV, or when looking at a supermarket shelf, or talking to a friend. And imagine buying a sofa online […]
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It’s Time To Mainstream ABM

Lori Wizdo 6 days ago
When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing. And while that controversial approach might have been great for creating buzz and drawing attention, it created significant confusion for the mainstream B2B marketer. It’s taken a couple of years to […]
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