Marketers need to wrangle the messy interactions across journeys and use solutions to enable data-driven planning. “The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018” report guides marketers in selecting the right vendors based on their capability needs. Want to learn more about the Wave results and key findings? Join our webinar on May 23, 2018 at 1 p.m. EST. The webinar will be an in-depth discussion between Jim Nail and I; we’ll highlight key findings from the Wave process, provide insights to client interviews, and discuss key changes in measurement solutions since the last Wave.
- Learn how data-driven marketing has propelled the adoption of unified measurement.
- Understand how measurement vendors have developed solutions to support person-centric marketing strategies.
- See how the foundational measurement capabilities of the past have commoditized.