Customer-obsessed marketing

Stop The Martech Madness!

Carlton Doty
Vice President, Group Director
September 27, 2017

How much are you spending on marketing technology? How do you know if you’re spending it on the right solutions? What are your peers and competitors doing? Are you sure you’re delivering what your customers really need? If you’re a B2B marketer and wondering about these or similar questions, you’re not alone.  Lucky for you we’ll be discussing how to forge a path through the martech maze next week at Forrester’s B2B Marketing Forum in Austin, Texas.  It’s important to remember (although many marketers forget) that martech is just a means to an end. Hopefully, the outcome is revenue growth and happy customers — but that’s not always the case.

In a previous blog post, I shared our research on the “martech that matters” across established and emerging technology categories to help you clear the clutter of thousands of martech and adtech vendors. Next week in Austin, I’ll share our findings about how technology fits within B2B marketing budgets and give you a framework that you can use to develop a marketing technology road map that’s tailored to your business needs.

I hope you can join me and Forrester’s entire B2B marketing practice as we reveal our latest research, market data, and insights that will help you achieve your growth objectives in the year ahead. By the way, we’ll be joined by a great lineup of external speakers from GE Digital, IBM, CA Technologies, the Sacramento Kings, and many more B2B brands that will share their success stories. This is one marketing conference you surely don’t want to miss. Hope to see you there.

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