digital asset management

Insights

Video

Hot DAM! Top Vendors In Our Forrester Wave™

Nick Barber November 20, 2019

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Video

Adobe’s Artificial Intelligence And 3D Offerings Drive Creative Efficiency And Scalable Experiences

Nick Barber November 15, 2019

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Blog

DAM Market Set To Top $1 Billion In 2019

Nick Barber June 3, 2019
If you’re looking to get a handle on the explosion of content at your company, follow the lead of many organizations that have turned to digital asset management (DAM) to manage the entire content life cycle. More than 75% of global software decision makers are implementing or planning to implement DAM. How should you take […]
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Blog

Ask These Questions Before Investing In DAM

Nick Barber February 28, 2019
The perception that digital asset management (DAM) isn’t much more than static cloud storage is completely out of touch with today’s advanced DAM capabilities. Although technologies such as web CMS, content marketing platforms, and MRM boast DAM-like capabilities, most enterprises still need best-of-breed DAM for their rich media content needs. Many companies have caught on […]
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Video

DAM Or Web CMS? Part 2: Find Out Which DX Technology You Need For Workflow And Delivery

Nick Barber December 4, 2018
In the second part of our series, we take a look at workflow and delivery and where digital asset management and web content management systems excel. If you haven’t seen the first part of our analysis, make sure you check it out. Do you need more help? Forrester clients can set up an inquiry with […]
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Blog

Bynder’s Acquisition Of WebDAM For $49 Million Will Force Big Players To Innovate

Nick Barber February 16, 2018
The digital asset management (DAM) market continues to consolidate with the latest big purchase of San Mateo, CA based WebDAM by Bynder, a European player based in Amsterdam that has been expanding in the US. Consolidation signals maturity in the marketplace and that means that differentiation isn’t as easy. The hip Bynder culture and SaaS-based […]
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